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GM to announce Pontiac demise Monday?

04/23/2009, 6:22 PM

By Andrew Ganz

General Motors is expected to announce details of its “faster, deeper” reorganization plans early next week. According to an unnamed company source, those plans might include a death sentence for the historic Pontiac brand, which has been hanging on for dear life since GM’s initial assertion that the brand would move to a small niche element of the automaker’s portfolio.

Edmunds spoke with an anonymous source, who confirmed that GM’s reorganization plans will be announced after the weekend on Monday. Rumors of Pontiac’s demise have been prevalent for weeks, but a vague, solemn comment from a GM PR chief led the publication to conclude that
“Pontiac is dead.”

“There’s nothing I can share with you at this time,” GM’s Tom Wilkinson said. “Keep your eyes on our media site. Officially, nothing has changed with Pontiac’s niche-brand status, until you hear differently.”

Pontiac had been demoted to niche status back in December when GM presented the then-in-charge Bush administration with its proposed reorganization plan.

Since that time, the brand’s future has been tossed back and forth, most recently with complete silence from CEO Fritz Henderson at a press conference last week. For months, it had been assumed that GM would gradually phase out Pontiac, but now it seems more likely that the brand will receive a much earlier death sentence, despite a recent uptick in G8 sales.

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04/23, 6:30 PM

posted by:

carstuff

Now we can get back a nice Park Avenue G8!!

When GM did the Solstice/Sky they also had a beautiful Buick version. Issue was it was not premium enough. Maybe it will be back?

04/23, 6:36 PM

posted by:

orangecones

G8 and Vibe aside, all other pontiacs can be had with a chevy/daewoo badge and slightly different headlights. So it is about time the company dies. What happens to the Matrix/Vibe coop remains to be seen, and the G8 can easily reappear as a chevy (insert previously retired muscle car name here).

04/23, 6:47 PM

posted by:

No more oil for GM

gm as a whole will die so in what order the us brands die is of less interest..

04/23, 7:04 PM

posted by:

Pauly

I hope they can save the G8 somehow, maybe make it the Chevy Impala?

04/23, 7:12 PM

posted by:

NRG

I like the idea of making the G8 an Impala, as long as they don’t put those stupid doughnut tail lights on it.

04/23, 7:20 PM

posted by:

Lariat Luxury Locomotive Liner No.3

Little GTO, you’re really lookin’ fine
Three deuces and a four-speed and a 389
Listen to her tachin’ up now, listen to her why-ee-eye-ine
C’mon and turn it on, wind it up, blow it out GTO
.
Wa-wa, (mixed with “Yeah, yeah, little GTO”) wa, wa, wa, wa, wa, wa
(mixed with “Yeah, yeah, little GTO”)
Wa-wa, (mixed with “Yeah, yeah, little GTO”) wa, wa, wa, wa, wa, wa
(mixed with “Yeah, yeah, little GTO”)
Wa-wa (mixed with “Ahhh, little GTO”) wa, wa, wa, wa, wa, wa
.
You oughta see her on a road course or a quarter mile
This little modified Pon-Pon has got plenty of style
She beats the gassers and the rail jobs, really drives ‘em why-ee-eye-ild
C’mon and turn it on, wind it up, blow it out GTO
.
Wa-wa, (mixed with “Yeah, yeah, little GTO”) wa, wa, wa, wa, wa, wa
(mixed with “Yeah, yeah, little GTO”)
Wa-wa, (mixed with “Yeah, yeah, little GTO”) wa, wa, wa, wa, wa, wa
(mixed with “Yeah, yeah, little GTO”)
Wa-wa (mixed with “Ahhh, little GTO”) wa, wa, wa, wa, wa, wa
.

.
MIXTURE
Gonna save all my money (turnin’ it on, blowin’ it out) and buy a GTO (turnin’ it on,
blowin’ it out)
Get a helmet and a roll bar (turnin’ it on, blowin’ it out) and I’ll be ready to go
(turnin’
it on, blowin’ it out)
Take it out to Pomona (turnin’ it on, blowin’ it out) and let ‘em know (turnin’ it on,
blowin’ it out), yeah, yeah
That I’m the coolest thing around
Little buddy, gonna shut you down
When I turn it on, wind it up, blow it out GTO
.
Wa-wa, (mixed with “Yeah, yeah, little GTO”) wa, wa, wa, wa, wa, wa
(mixed with “Yeah, yeah, little GTO”)
Wa-wa, (mixed with “Yeah, yeah, little GTO”) wa, wa, wa, wa, wa, wa
(mixed with “Yeah, yeah, little GTO”)
Wa-wa (mixed with “Ahhh, little GTO”) wa, wa, wa, wa, wa, wa
.
FADE

04/23, 7:43 PM

posted by:

JakeK66

Anyone think John Z DeLorean is rolling in his grave right about now?

Oh Joh, how could they do this to your iconic brand? The G8 shall live on or GM will die without it. The two big car guys (Lutz-Wagoner) are either gone or will be gone from GM, I think that’s really the nail in the coffin for GM in my heart when Pontiac leaves it.

04/23, 7:51 PM

posted by:

johnnycanuck

I wonder if they’re going to have to make the grave a little bigger than usual to accommodate the “wide track”.

04/23, 8:17 PM

posted by:

Get Real

I guess the “Excitement” is gone. Party over.

Pontiac used to have it’s own design studio and could fight GM to build what they wanted.

All is gone. So sad.

We should all be happy instead to drive our Prius and hug the earth today.

04/23, 8:31 PM

posted by:

Borat

I have an antique car and it is only 3 years old!

04/23, 8:33 PM

posted by:

anyclearer

Deff think the g8 should be the impala, should have been to begin with, and the solitice/sky should be kept just slap a chevy badge on it, they are nice lookin cars.

04/23, 8:34 PM

posted by:

BlazeAbraham09

OH NO!

04/23, 9:00 PM

posted by:

jayjc08

It’s too bad, they ruined the Pontiac brand with cars like the 6000, Daewoo LeMans, T1000, Sunbird and G3. They were too scared to come out with RWD cars, and too mild to come out with any good designs save for a few (Solstice, Grand Prix, Firebird)

04/23, 10:00 PM

posted by:

americanAUDIfan

haha

04/23, 10:19 PM

posted by:

DrFill

Ah, yes.
The iconic Pontiac 6000
Made Car & Driver’s Ten Best, ya know….
DrFill

04/23, 10:36 PM

posted by:

sprockkets

Why is it that whenever Pontiac makes the news we have to see the vagina lips car?

04/23, 11:03 PM

posted by:

CADDY-V

I hope they don’t get rid of Pontiac. I don’t care who you are if you don’t like the G8 your not a real performance person.

LLLLN3:
You must have had some time on your nands to put that post together>

04/23, 11:33 PM

posted by:

hateful83

What a cluster f***. The story changes every other day. All i know is GM, regardless of what brands remain, needs to not have 4 versions of the same vehicle. As far as Pontiac is concerned, I feel the G8 and the Solstice deserve to stay, but everything else? The G6 is a half hearted effort, and whatever that piece of **** aveo clone is surely wont be missed. I’m a GM fan, and I certainly don’t believe they should be the “sacrificial lamb” in regards to this world wide economic downturn. But sooner or later, regardless of the world wide economy, their refusal to stop blantant badge engineering would come to bite them in the ass.

04/23, 11:36 PM

posted by:

Hyperion

Pontiac G8 body –> goes to Buick –> Buick does away with the V8 from the GXP and engineers a new 3.5-4.0L V-6 with a turbo (or twin turbos) and paints the whole car black = new Buick Regal and Buick Grand National and T-Types

04/24, 12:02 AM

posted by:

BuyUSA

Say it isn’t so. I first learned to drive in a Pontiac. I was brought home from the hospital at birth in a Pontiac. Shrink the brand, but don’t kill it off. But it would be cool to see the G8 reborn as a Grand National… minus the rear doors of course.

04/24, 12:35 AM

posted by:

Veda

Until the actual news is out, we can talk all we want wasting time…

04/24, 12:38 AM

posted by:

steve333

G8=Chevy Caprice
Solstice=Chevy Nomad

04/24, 1:17 AM

posted by:

A4

hahahahah it does look like vagina lips

04/24, 1:22 AM

posted by:

jdasch1

My first new car was a Pontiac Fiero 2M4. I ordered it and waited 2 months past the due date to get it…it was sooooo sweet! Until…it caught on fire because of some oil leak they said. Anyway, it was a great car until then and the speakers in the seatbacks was truly the main reason I wanted it. I didn’t fit in it, and it was underpowered…but the stereo was great and it looked hot so I was happy most of the time. Maybe under some new management and vision at GM, it will come back and shine …anything is possible in Bailout Nation.

04/24, 1:47 AM

posted by:

ninetysixvert

No comments from that moron, NMOFGM?

04/24, 1:55 AM

posted by:

CiNO

I really hate to see Pontiac goes this way. Pontiac has done a great job. G8 and Solstice are great cars ever made. Hopefully, GM can use Pontiac models with Chevy badge.

04/24, 3:30 AM

posted by:

fan

prepare to see exactly the same thing happening to the rest of GMs brands… wonder what will be next?
im thinking along those lines: (US-Brands only… the others will submerge in some other auto-maker…)
- next Kill: Saturn (or being sold off to the cheapest bidder)
- then: Hummer
- then: GMC
- Chevy
- Cadillac (that ones gonna hurt plenty…)
- Corvette (maybe they can find someone to save at least the brand name…)
- Buick: will be bought by some chinese company…

04/24, 3:40 AM

posted by:

No More Oil For Toyota

LOL I’ll be happy once ALL domestics do the right thing and disappear off the face of the earth for making crap cars! one down (or 3, say hello to Olds and Ply) Chryslers next and the rest of GM and Ford! LOL who’s next?

poor dumbestics..bring it. as the youngsters would say, “PWNED”! LOL ,I,

04/24, 3:42 AM

posted by:

No More Oil For Toyota

ninetysixvert, NMOFGM never comments against FACTS…

04/24, 8:03 AM

posted by:

murphy1

it amazes how saturn, opel, even hummer, have someone about to aquire them but pontiac is just thrown out to die. good grief people, the division is SUPPOSED to be about performance and excitement. its not pontiacs fault gm (chevy) sent them over the cliff. there is no one out there interested in aquiring performance and excitement?? sad sad day…

04/24, 8:35 AM

posted by:

HoosierHero

BuyUSA – I learned to drive in a Vette…a Chevette that is! Boy talk about power with that manual!

04/24, 8:43 AM

posted by:

murphy1

and lets also not forget that pontiacs mid size offerings (grand am and g6) were not far off of malibu sales over the last decade, so with proper advertising the company can still sell with the best of them. it sure seems that gm is cutting off a finger just to spite itself instead of really thinking this out. of course they have done so many stupid things this will fit in perfectly. nothing like lopping off a few hundred thousand vehicle sales a year just for the heck of it. someone, maybe bmw, please step to the plate and buy this still relevent division…

04/24, 8:44 AM

posted by:

letsgorange

nmoft…are you kidding me i seriously hope that you do not live in this country to make such crude comments regarding the domestic comapnies….I think anyone who wants a healthy america would like to see them thrive.

04/24, 9:31 AM

posted by:

zfenderguy

G8 would make a fine new Impala, one worthy of the iconic name. A 2 door version would be cool too, and that could be called Chevelle! That’ll never happen in today’s world though, esp not with the Camaro in the lineup.

04/24, 9:44 AM

posted by:

cwa107

What a shame. Pontiac is one of the few GM brands that is of interest to me. Known for being slighty more upscale than Chevy and usually sporty, it was definitely a good niche that just doesn’t seem to be getting its fair shake.

I guess my question is why would GM axe Pontiac before Hummer or Saturn, the latter of which has been relegated to mostly derivative models (aside from the Astra, which hasn’t been effectively marketed).

04/24, 10:21 AM

posted by:

mayer_ray_nagin

….. and I thought for sure the G3 would save the day.

04/24, 11:10 AM

posted by:

Z06ified

I think I might have to go out and buy a brand new fully loaded G8 GXP then, and shrink wrap it. If Pontiac gets killed off, I can guarantee you this car will be worth a whole lot of money 20-30 years from now, as it will have a history of not only the fastest and most powerful Pontiac ever sold, but also the last Pontiac sold.

04/24, 11:23 AM

posted by:

idrinorbarsaku

by bye pontiac, I won’t miss you!

04/24, 11:33 AM

posted by:

carstuff

Who says Pontiac will be axed before Saturn / Hummer. Both those will probably be sold by June 1. Pontiac will probably ride out for awhile longer.

Why not sell Pontiac? I believe that GM will bring it back in a few years as a niche model as they wanted. I think the government saw it was not making money and told GM to cut it out.

04/24, 11:34 AM

posted by:

jackjimturkey

Better dead than garish Chevrolet rebadges

I learned to drive in a Mercury Capri — I was 14

04/24, 11:41 AM

posted by:

davebo

sprokkets are you saying your girlfriends’ vagina resemble a Pontiac grill? You have my deepest sympathies. Mine’s just resembles those Georgia O’Keefe paintings.

04/24, 12:09 PM

posted by:

Dr. Lincoln

no more oil for toyota must be the inbred brother of more oil for GM…both a couple of knuckleheads

04/24, 12:20 PM

posted by:

shaver

One more dead feather in King Richards cap!

04/24, 1:11 PM

posted by:

hummah

Why does this matter? Aren’t all the cars in Pontiac’s lineup the same as the rest of Gm’s but with different names.

04/24, 1:12 PM

posted by:

TomF

Assuming Pontiac is dead, it’s fitting that its last new-model launch was the silly little G3 — a Pontiac T1000 for the 21st century. This is exactly the kind of numbskull product planning and brand management that made the division largely a laughingstock, sank sales rates, and got it killed.

04/24, 1:25 PM

posted by:

aesir

Hmmm, if they officially announce this I think I might go buy a GTO.

04/24, 1:26 PM

posted by:

oldraven

Once again, too many uncertainties in this piece to pay it any mind. “unnamed source” “might” “rumours” blah, blah, blah.

04/24, 1:26 PM

posted by:

mmmfloorpie

I love how they always use that picture of the UGLIEST car ever (the G8 GTX or whatever it’s called) when they post GM stories! That is such a fugly car and a completely rediculous looking car… It doesn’t look fast, it just looks like someone stuck a really ugly spolier, cheep chrome rims, fender flares and cut hood scoops into their car! Such an ugly car!

04/24, 3:04 PM

posted by:

zfenderguy

That car is the G6 GXP with the optional Ghetto Pack I believe. The G8 is a fine looking car.

04/24, 3:06 PM

posted by:

gta89mike

Even the headline has a question mark on it. Today is not Monday yet. A lot of you are like weathermen – you predict all this doom and gloom and when everything is fine the next day, you never apologize or admit you made a mistake.

04/24, 3:54 PM

posted by:

TomF

CNN is now reporting that Pontiac’s demise is a done deal, quoting a GM source.

04/24, 3:55 PM

posted by:

MasterYoda2005

As a Pontiac owner I am really bummed by this. I grew up in Pontiacs now that I think about it…..but I will say this sometimes tough decisions have to be made. If a person has to lose a body part due to cancer in order to survive then they have to go ahead and lop it off. If GM has to lose ‘limbs’ in order to survive thats the big picture I am focused on. Even a greatly reduced GM will employ thosands of Americans, and thats what I want to see happen. If Pontiac has to go then so be it…… :(

04/24, 4:26 PM

posted by:

murphy1

poor vision is what this boils down to. gm divisions used to be on their own and pontiac was a powerhouse. when pontiac, buick, and olds were castrated in the mid 90’s, the writing was on the wall. buick would clearly be dead if it wasnt for the chinese market. olds is history, pontiac to follow, and gm deserves what is happening. it just sucks that it will be at the expense of thousands of jobs. ive been a big pontiac fan since 75 and have owned a dozen over the years. i have a rare 79 t/a so this news will clearly make me hold on to it. pontiacs best hope would be for toyota to aquire it. people still have a hard time seeing the toyota namplate in nascar, so what better way for toyota to be accepted by racing a true american brand. if gm is just going to let pontiac die then toyota should be able to pick it up for a bargain…

04/24, 9:53 PM

posted by:

S1L1SC

**Sheds a tear**

If GM kills Pontiac then they are dead to me as a company. My first car was a Oldsmobile. My second car was a Pontiac. I was looking forward to buying a G8 in a year or two when i had saved enough to afford one, but…

I really do not like how the Chevy’s look and I wanted something with RWD – I guess I will have to start looking at used BMW’s & Mercedes’s. I need four doors…

04/24, 9:57 PM

posted by:

RaineMan

Amazing that they killed Pontiac before GMC.

On the bright side… maybe I can get a good deal on a Solstice or G8.

04/25, 2:29 AM

posted by:

TomF

The only GM car I ever owned was a Pontiac — an ‘88 Grand Am LE. Kind of clunky and ill thought out, but it held together pretty well for nearly seven years. Not my worst car ever. I’m sorry GM pinheads ran a glorious brand heritage into the mud.

04/25, 9:19 AM

posted by:

adelaide_john

To all you G8 fans

sorry that you guys will miss out on a great car, unelss GM sells it as a Chevy

Your other option is to emigrate to Australia and buy the original; a Holden Commodore !

04/25, 2:37 PM

posted by:

Blakkarr

I don’t think I can every consider a GM, without there being a PONTIAC option, anymore.

When GM killed the Firebird, I think they really did kill PONTIAC. No other car exemplified PONTIAC like the FIREBIRD. Nothing else comes close, not the G8 and no the Solstice. The FIREBIRD was one of the most important cars in GM’s portfolio, ranking along side the CORVETTE…

We will be holding the Funeral on Tuesday…

04/25, 11:41 PM

posted by:

bjm01843

Pontiac is not dying, it is going into hiatis.. WHO the heck was in charge of design at Pontiac? He(they) should have been FIRED years ago. The design never really changed at all. no wonder the sale went down. I remember when Pontiac was the leader in super cars. When you bought a Pontiac (especially the GP) it was a 1st class automobile, but the deisigner turned it into CRAP. They should have brought back some OLD SCHOOL design and mix it with the new. SMARTEN -UP, GM … I just hope that when GM gets back on it’s feet, the PONTIAC name will be reborn with some new designers and kick out the ones who messed up in the fist place…I think the indian PONTIAC himself would agree…

04/26, 6:34 PM

posted by:

Owner

I actually own a G8 GXP. This car is an excellent auto. I love to drive it. The car has room, style, handling, and plenty of raw power. It IS true to Pontiac’s image of “We build excitement”.

Check the sales numbers for 2008. Pontiac brand is #3 behind Chevy, and #2 GMC. For this customer preference, we the customers get spanked by GM. Who is running the show there in Detroit? Obama?

What IS certain, is that GM is once again, NOT listening to it’s customer base.

G8 sales are on the increase…let’s see…oh…let’s kill Pontiac…yeah, that will save us!!!

Let’s keep making stodgy,spongy-riding, sloppy handling Buicks !! THAT will save us for sure?????????

Is anyone AWAKE at GM HQ????

The G8 is for a fact one of GM’s best cars ever produced period.

For all of you doubters, go drive one. You’ll get it if you get behind the wheel. To Blakkarr, Look at the history of Pontiac. The Stingray Vette IS the Pontiac Banshee. Pontiac will always be the youthful, sporty division.I wonder if GM will just be “Chevrolet Corporation” in the future? IF they survive at all angering ttheir existing customers.

04/26, 7:15 PM

posted by:

Owner

The thing GM may be missing on this one has been said above. To many, the demise of Pontiac IS the demise of GM, at least for the future purchase. This sentiment will be echoed throughout America by the formerly faithful. Very bad for future business when the former GM faith base is actively encouraging others to AVOID GM.

This could play out very badly.

Food for thought.

Cannot imagine GM with no Pontiac…a very bad dream…very bad management…I think I’ll go puke now….

04/26, 8:38 PM

posted by:

carstuff

Let’s keep making stodgy,spongy-riding, sloppy handling Buicks !!

Have you been in a Buick lately? A bit off in that handling opinion. Perhaps not a G8 but a heck of a long way from Buicks 10 years ago.

04/26, 11:11 PM

posted by:

PJ

I can’t remember back far enough to when I might have bought a Pontiac. After it rationalizes its brands,
it (GM) really needs to put some emhasis on styling. It doesn’t cost any more to tool-up a bad design over a good one. And, if they’re going to keep Pontiac, lose the silly-looking BMW wanna-be grille. BMW won
that race. And the big nsotrils on the souped-up G6 just look silly. I really can’t imagine what the design director was thinking when he/she signed-off on that deisgn. I think GM really needs to go out and buy
a Honda, Acura, VW, Toyota, gosh, even a Ford – and park them in the lobby of the design center, so all the engineers have to walk-by them 4 times a day (if they go out for lunch). Sure, the Mailbu is better, but the yardstick from pervious designs is rather small. So, measuring gains is easy. But, they have along way to go. The only thing that is cusious to me, is why they’ve been lagghing the rest of the world
in design, so badly. Jeez….even Hyundai’s recent designs are light years ahead of GMs.

 
 
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