In a bid to boost consumer confidence, General Motors will launch a 60-day, money-back guarantee on all Chevrolet, Buick, Cadillac and GMC models beginning Monday. The promotion will be a part of a new ad campaign featuring GM chairman Edward Witacre.
The 60-day money-back offer will go into effect Monday and is scheduled to run through November, according to The New York Times. Dubbed “Satisfaction Guaranteed”, the program is the first of its kind put into action by a major automaker.
The new ad will also feature GM’s new tagline, “May the Best Car Win”, in a throwback to Lee Iacocca’s successful “If You Can Find a Better Car — Buy It” campaign of the 1980s.
It remains to be seen if the Satisfaction Guaranteed program will draw more traffic into GM showrooms, but it should at least spur consumer confidence in automaker’s remaining four brands.



09/10, 2:40 PM
posted by:
leftwingagenda
undoubtedly an idea by a recently-fired white collar executive…
drew, i think the last sentence was intended to read “confidence in the automaker’s remaining four brands.” and not “reaming four brands.” although that is one heck of a Freudian slip ;P cheers…
09/10, 2:52 PM
posted by:
JakeK66
I would love to sell them back the ‘04 Grand Prix I owned when it was new… Instead I took a hit and traded for a ‘04 Accord. Good times.
09/10, 2:55 PM
posted by:
JakeK66
reaming – The process of using a multi-point tool to smooth the interior surface of a hole.
09/10, 2:57 PM
posted by:
johnnycanuck
leftwing- good catch! Although I believe it was actually Pontiac, Saab, Saturn and Hummer who were victims of the “reaming”.
09/10, 2:59 PM
posted by:
johnnycanuck
… that sounds like it should be a Jack Nicholson movie- “The Reaming”.
09/10, 3:03 PM
posted by:
vvmasterdrfan
Free 60 day Corvette rental! sign me up =]
09/10, 3:24 PM
posted by:
05Z88Path
I’m used to hearing the “money-back guarantee” for useless products sold on the TV, but a car company pulling the same ploy? I’d much prefer an advertisement featuring Camaro’s or Corvettes doing long smoky drifts on (closed) public streets with catchy music in the background and a fade out with a big Chevy bowtie. Or just return to the old “Like-A-Rock” Chevy truck ads. Remember those? Soooo badass…you know those commercials made every working man in America want to run out and buy a truck. Ah those were the days…
09/10, 3:27 PM
posted by:
And The Winner Is...
Oh boy! A new ad campaign featuring Chairman Ed Whitacer. That ought to get consumers pumped. ZZZzzzzzzzzzzzzzzzzzzz.
09/10, 3:40 PM
posted by:
militarydave
Well……time to “buy” an RS/SS and drive the hell out it within 60 days! i’m driving that sucka down to Mexico for a real “test drive” haha!
-dave
09/10, 3:42 PM
posted by:
Sgt Pepper
There screwed. Imagine your first payment comes in and then buyers remorse hits. Will it be like returning a ladder to home depot. Hell yes.
09/10, 3:47 PM
posted by:
CADDY-V
As funny as it is to joke about using a car for free for 60 days and beating the hell out of it. I’m sure GM is going to make sure that any car that is returned is returned for good reason.
09/10, 3:50 PM
posted by:
Insensitive
Its amazing how they can now make a 60-day, money-back guarantee since if it does not work out than we the tax payers take the hit. Love how they are spending our money.
09/10, 4:13 PM
posted by:
Borat
Brilliant idea. Let’s face it we got into a pickle ’cause cars/trucks were leased to everyone who wanted one and all lease checks were lost by post office. We are in recession. Now, the same public who forgot to pay off leased vehicles got brand new vehicle for 2 month to drive. When they will not like Chevy, they’ll drive Buick, GMC. Realistically, I can see a lot of new Cadillacs driving around Newark, NJ. Now, ladies, the painful reminder: we the taxpayers will own those almost new Cadillacs with love stains on back (maybe front) seats, just like we own GM (let me restate it: we subsidize expenses). I’ll tell you: they are not Lee Iaccoca!
09/10, 4:27 PM
posted by:
Insensitive
Its amazing how they can now make a 60-day, money-back guarantee since if it does not work out then we the tax payers take the hit. Love how they are spending our money.
09/10, 4:41 PM
posted by:
JakeK66
Do you get you trade-in back too? I’m giuessing they’ll just hand you a check for what they paid you for it – but the price they gave you is generally BS anyway since they show you more for your trade in that they are really giving you. So do they give you the price they showed you or the real price? If that’s the case, I have a buddy at a Chevy dealer write me up a deal giving me $21k for the GTI and pay sticker for a Malibu only to give it back at 59.5 days for a full refund….
09/10, 4:45 PM
posted by:
JakeK66
Iaccoca’s “If You Can Find a Better Car — Buy It” slogan was the best one ever! It was serious and funny and they didn’t have to guarentee you’d like the Chrysler, just that they were confident in their product.
09/10, 5:02 PM
posted by:
johnnycanuck
Ed Whitacre couldn’t hold a candle to Lee Iacocca. Like I’m going to trust a guy who’s most recent experience in the car business was… never. I rest my case.
09/10, 5:34 PM
posted by:
Sgt Pepper
These new guys couldnt pick the corn out of Iacocca’s S h i t.
09/10, 5:35 PM
posted by:
ayrtonJ
So what happens to the residual value of the “not satisifed” car?
09/10, 6:01 PM
posted by:
A.J.
This is a BAD idea.
People will take advantage of this. They’ll buy a car, take it back, then buy another car, take it back, then buy another car, etc.
The cars will rack up mileage for no reason, and all those people will basically drive car after car for free.
09/10, 6:07 PM
posted by:
JakeK66
Well, here’s what give me some hope on this, the guy in charge of marketing is now Bob Lutz and let’s be frank, he’s the one who’s championed what good cars GM has for it now, I’ll give him a chance to show me what they have to offer. He deserves that much respect.
09/10, 6:57 PM
posted by:
The Stig
Exactly A.J. My first thought when I saw this so naturally they’ll pile on the restrictions.
09/10, 7:42 PM
posted by:
CADDY-V
AJ-
people will not get car after car and put a bunch of miles on it.
There are some rules to this promotin.
Here are a few that GM has issued:
- Offer covers 2009 and 2010 Model Year Chevrolets, Buicks, GMCs and Cadillacs (except medium duty trucks)
- Customers (one per household) can return their vehicle between 31 and 60 days with less than 4,000 miles
- Customers will be informed in writing before they buy the vehicle of the terms of the Satisfaction Guarantee
- Customers must take delivery by Nov. 30
- The Satisfaction Guarantee covers the vehicle purchase price and sales tax, but not other add-ons like accessories, negative equity on a trade-in or other fees; other restrictions apply
- Leased vehicles are not included
09/10, 7:44 PM
posted by:
CADDY-V
Sorry that’s promotion
09/10, 10:00 PM
posted by:
leftwingagenda
if you honestly thought this would be a no cost chevy rental service, you’re dumber than a box of hammers…
09/11, 10:06 AM
posted by:
goggles pizzano
I think Bob Lutz should be in the ad not that phone guy who knows what about the auto industry?
09/11, 11:19 AM
posted by:
sj79
Most people wouldnt know either guy. Both are old white guys who are not known to the general public. They chose Whitacre because he has an accent and seems trustworthy.
09/11, 11:35 AM
posted by:
And The Winner Is...
Do you have to have the reciept and the original box in order to return it?
Is there a restockig fee?
09/11, 2:16 PM
posted by:
superman
its not GM’s money so what do they care. throw it around all you want.
09/11, 3:59 PM
posted by:
h82w8
GM = epic fail
This program is another reason why this company is done.
You want to convince people to take a risk on the 2nd most expensive purchase (#1 for many) most of us make? Offer a non-transferrable 10 year/100k warranty. GM, you are Hyundai circa 1992. Wake up.
09/11, 4:12 PM
posted by:
sj79
h82:
they already have the 2nd best warranty in the business. Where have you been? Saying you need to improve a warranty that beats 90% of the competition is stupid. Your logic= epic fail.
09/12, 1:27 AM
posted by:
armstealer
Coming in December: Buy any Chevy and get a $5000 mail-in rebate!