In a bid to boost consumer confidence, General Motors will launch a 60-day, money-back guarantee on all Chevrolet , Buick , Cadillac and GMC models beginning Monday. The promotion will be a part of a new ad campaign featuring GM chairman Edward Witacre.
The 60-day money-back offer will go into effect Monday and is scheduled to run through November, according to The New York Times. Dubbed “Satisfaction Guaranteedâ€, the program is the first of its kind put into action by a major automaker.
The new ad will also feature GM’s new tagline, “May the Best Car Winâ€, in a throwback to Lee Iacocca’s successful “If You Can Find a Better Car — Buy It†campaign of the 1980s.
It remains to be seen if the Satisfaction Guaranteed program will draw more traffic into GM showrooms, but it should at least spur consumer confidence in automaker’s remaining four brands.
