Although General Motors has always managed to maintain relatively strong sales in the Midwest, increased foreign competition has really hurt GM on the coasts. But with an all-new vehicle lineup and some of the greenest vehicles in the industry, GM feels that it now has the product lineup to compete anywhere in the U.S.
To get this new message across — especially to the more style and green conscious consumers of the West coast — GM will sponsor the 80th Annual Academy Awards, which will be held on February 24th.
GM will be the exclusive automotive sponsor of the event, and will provide 75 vehicles. To really show the company’s green side, GM will provide GMC Yukon Hybrids, FlexFuel Yukons and Chevrolet Equinox Full Cell vehicles for transportation to and from the red carpet.
“GM’s longstanding relationship with Hollywood and our strong commitment to bringing advanced technologies to market that will help diversify fuel sources and reduce vehicle emissions makes this the perfect time for GM to drive ‘green’ to the Oscars,†Dino Bernacchi, GM Director of Marketing Alliances and Branded Entertainment, told Winding Road.
Bernacchi also indicated that several fuel-efficient GM vehicles would find their way into celebrities’ garages in 2008.
