Discovery Communications is launching an all-new “green” cable network on June 4 — dubbed Planet Green — and General Motors is getting in on the action to really show off its green credentials. GM will be the exclusive automotive sponsor of the new network, with its Chevrolet brand being the premier sponsor of the “Greensburg” series.
“Greensburg” will show the rebuilding of the Kansas town after a devastating tornado. One segment will feature the rebuilding of the local Chevy dealer.
“It’s a great way for GM to educate and inform consumers about all we are doing in the area of sustainable transportation,” Betsy Lazar, executive director, GM advertising and media operations, told Automotive News. “Planet Green programs will attract consumers who also want to know what GM has to offer in terms of fuel-efficient cars and trucks, hybrids and alternative fuel vehicles.”
In addition to sponsoring the series, GM has also donated three E85 FlexFuel Suburbans, three Chevrolet Tahoe hybrid SUVs and one Silverado FlexFuel pickup to various organizations in the Greensburg area.
