By Leftlane Staff
Friday, Sep 8th, 2006 @ 6:19 pm

GM today kicked off a contest for college students to come up with ideas for a Super Bowl 2007 television ad. The winning student team will also get to participate in the ad production process as their idea goes from concept to reality and is then aired during Super Bowl XLI. Teams will create the idea for a commercial promoting Chevrolet ’s new Aveo, Cobalt, HHR and Equinox. The students will submit their ad ideas in a professional layout to be judged later this fall. The five finalist teams will be given all-expense paid trips to Detroit to present their concepts in person to Chevrolet and ad agency executives. The winning team will then have the chance to be part of the ad production process as their idea is developed, produced and then aired during the big game on February 4, 2007. Chevrolet is contacting advertising, marketing, design and film programs at about 340 colleges and universities across the country.

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