GM today kicked off a contest for college students to come up with ideas for a Super Bowl 2007 television ad. The winning student team will also get to participate in the ad production process as their idea goes from concept to reality and is then aired during Super Bowl XLI. Teams will create the idea for a commercial promoting Chevrolet’s new Aveo, Cobalt, HHR and Equinox. The students will submit their ad ideas in a professional layout to be judged later this fall. The five finalist teams will be given all-expense paid trips to Detroit to present their concepts in person to Chevrolet and ad agency executives. The winning team will then have the chance to be part of the ad production process as their idea is developed, produced and then aired during the big game on February 4, 2007. Chevrolet is contacting advertising, marketing, design and film programs at about 340 colleges and universities across the country.
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09/08, 7:05 PM
posted by:
C-Hole
So does this mean that GM has to choose someone’s idea no matter what? What if they all suck?
09/08, 8:16 PM
posted by:
1c3d0g
And what if they don’t?
Seriously, this is a good move. Quit being pessimistic all the time, it’s bad for your heart.
09/09, 12:20 PM
posted by:
wetstuff
It’s about time they follow something other than the memories of Lutz’s Prostate Problem Group. If you’re selling to young people [or, Gawd forbid: hope to!] – then talk to them.
j i m
09/10, 11:14 AM
posted by:
Dr*Manhattan
Perhaps look at it this way — Maybe GM is trying to cut costs by not having to pay some advertising executives down on Madison Ave serious cash for coming up with a new advertising idea!
09/10, 12:16 PM
posted by:
The Stig
Or maybe they’ve ran out of ideas for pitching this POS.
09/16, 11:33 AM
posted by:
CaptainObvious
Perfect commercial: Nobody attended the superbowl game, everyone is at a local dealership checking out the “New” Chevrolets