By Leftlane Staff
Thursday, May 18th, 2006 @ 8:21 am

General Motors has no plans to do an “employee discount” style summer sale this year, says marketing chief Mark LaNeve. “We’re not planning on any big bang, GM-wide incentives. We are going to be aggressive. We are going to have summer sell down programs, but they’ll be executed by division,” he said. The amount of incentives “is going to be driven by the competition. We’re not going to let them run away and hide from us.” Speaking with the Detroit News, LaNeve reiterated comments by other executives, saying, GM is hoping to “fast-track” the new Camaro. “Based on the reaction to it, it’d be a great product for us not only for volume but from an image standpoint,” he said.

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