By offering a 100,000 mile warranty, GM is taking a page from the Hyundai playbook in hopes of getting customers back in showrooms, explains Rick Newman of U.S. News. But there is a big risk associated with making such an offer. “Wall Street dislikes generous warranties, because they are guaranteed to increase costs down the road,” writes Newman. “GM’s gamble is that quality improvements are real and thorough enough to keep extra warranty costs fairly low, while raising the company’s image and boosting sales. It ought to know–nobody has better data on the quality of GM’s cars than GM does.”
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09/11, 6:30 PM
posted by:
TimG
I once read where DCX discontinued the 7/70,000 because it was not an incentive to the buyer. Clearly, it was a cost-saving measure, because I think there is a huge benefit to the 10/100,000 that Kia/Hundai offers. Whether powerhouses such as GM, DCX and Ford get much out of extended warranties(because of their intrinsic value) is the question. Does the customer NOT buy a GM car because of quality concerns, or is it the whole package?
09/11, 6:52 PM
posted by:
1c3d0g
Let’s hope it’s a sign of confidence. This is a huge bet, and if it works, it can definitely bring GM back.
09/11, 7:35 PM
posted by:
Kenny W
TimG
The whole package includes the concern or lack thereof of quality. Toyota could raise their warranty to the same levels as Kia but would probably gain little from it. People already trust Toyota, but they don’t trust GM. This extended warranty is a clear sign that GM stands behind the product. This new warranty, when paired with GM’s ever improving exterior/interior design, fit & finish, and power train advances is just the whole package you’re talking about.
09/11, 8:04 PM
posted by:
Renton
I’m not worried about GM powertrain. Its all the electonic doo dads that nag you to death. If it is a simple matter of driving up and dropping it off, get it fixed, no charge. Then no problem.
I’ll be ready to give the new rear wheel drive cars a chance when they arrive. I want a loaner as well BTW.
09/11, 8:06 PM
posted by:
elviososa
I think it may not work because the GM’s cars are more reliable than the “THEN” Hyundai and Kia. Offer more warranty is just a plus for GM autos, but for Hyundai and Kia is “A MUST” since their “THEN” reliablity and quality were real bad. So it’s more effective to use the long warrant to attract people to the un-reliable car. For GM, I think they need to come up a better design and of course if the warranty is competitive to its competitors such as Toyota, I am sure GM will hit the bell.
So….I think the whole package is needed for GM.
09/11, 8:50 PM
posted by:
Impulsive
Wall Street can suck it.
In this day and age, if a company cannot stand behind their product, first, and compete with others, second, they shouldn’t be in business.
Build something people want and the rest will take care of itself. Unfortunately, GM won’t turn itself around on a dime … this will take time … pay your dues for the crap you’ve built for a couple of decades.
09/11, 9:25 PM
posted by:
chevy490
i so agree with(impulisive)!! i see gm getting smarter!!
09/11, 9:58 PM
posted by:
Joey D
Big warrenties are good, I would like to have a bigger warrenty then 3/36,000 because stuff starts to break around 60,000 on a lot of cars.
09/12, 2:42 AM
posted by:
John Landers
Wall Street this, Wall Street that. Rick Newman is a person, he does not speak for the mass of people.
GM will make more money because of this warranty.
Rick Newman is an idiot.
09/12, 8:26 AM
posted by:
wetstuff
Re-read Impulsive and Kenny W. Run Elvisosio thru a translator.. Mix Renton in and: You have the whole answer. They could pull it off if they stop thinking they’re back in the 60’s.
j i m
09/12, 9:49 AM
posted by:
BrokenCadillac...
Hey John Landers, tell Kelly I think she has a hot voice on Mix98.5.
09/12, 11:03 AM
posted by:
1c3d0g
Joey D: so true. That’s the magic barrier, once you’re past that barrier, it’s time to sell.
09/12, 11:57 AM
posted by:
RC5695
I agree that it is a good thing, showing that they’ll stand behind their product.
09/12, 12:10 PM
posted by:
BrokenCadillac...
It didn’t work for Suzuki yet, it certainly didn’t work for Isuzu, it hasn’t worked for Mitsubushi. Hyundai is still clinging on to theirs and their reputation still need to improve.
GM is going to need to hang on to this for decades before consumer confidence in their product is positive. 3 decades is a long time to forget about.