The Volkswagen Bluesport concept has made plenty of headlines since its Detroit Auto Show debut, so why should this week be any different? Following on the heels of production rumors, a VW executive has revealed that if the Bluesport concept does indeed make production, corporate siblings Audi and Porsche will also receive versions of the small drop top.
The move to offer the Bluesport across three brands should help to keep costs down and also keep the roadster in the black. “To make a strong business case for the new roadster, we need to share the investment with at least three brands,” a senior VW group executive told Automotive News Europe.
VW’s Skoda and Seat brands have been ruled out for a production version of the concept – due to its high cost of entry – leaving Audi and Porsche .
In Audi-guise, the roadster will likely take the form of the R4, complimenting the higher-profile R8 supercar. In the Porsche stable, look for the Bluesport to surface as a new-age 914. The Porsche version will give the brand a new entry-level model – slotting below the Boxster – and will help to reduce the marque’s CO2 emissions.
No production date has been suggested for any of the three models, but VW is expected to make a decision on the Bluesport within the next few months.
