Business Week has an interesting look at some of the most noteworthy “halo cars” in recent years. Halo cars are vehicles that increase interest in a brand, even if they are low volume:
- Pontiac Solstice
- Saturn Sky
- Ford Thunderbird
- Ford GT
- Ford Mustang GT500
- Dodge Viper
- Mazda Miata
- Lincoln Navigator
- Chrysler 300
- Volkswagen Phaeton
- Toyota Prius
- Chevrolet Corvette
- Oldsmobile Aurora
- Studebaker Avanti
- Honda / Acura NSX
