Business Week has an interesting look at some of the most noteworthy “halo cars” in recent years. Halo cars are vehicles that increase interest in a brand, even if they are low volume:
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06/06, 4:08 PM
posted by:
TW
Lincoln Navigator!!!!! what BS. and Volkswagen Phaeton???? that was dead on arrival.
06/06, 4:11 PM
posted by:
ss
i dissagree with about 1/4 of the ist but the rest i understand.
Ford Thunderbird
Lincoln Navigator
Volkswagen Phaeton
Oldsmobile Aurora
06/06, 4:13 PM
posted by:
Ed
The NSX was a beautiful car that failed to evolve. When it came out, it shocked Ferrari out of its ivory tower and forced them to start building (more) reliable cars with performance on par with their price and fame. Sadly, while Ferrari improved their cars to previously unheard of levels, the NSX just stagnated while the price increased to another level where it just could not play. Too bad, even today that 15 year old design is beautiful.
06/06, 4:16 PM
posted by:
Harry Paraballs
None of those products has increased my interest in any of those brands. So much for halo then. My list
Volkswagen GTi
Honda Civic Si
Audi A3 and RS4 and TT
Lexus IS 350
BMW M3 and M5
Mercedes-Benz CLS 55AMG
Mercedes-Benz S65 AMG
Mercedes-Benz ML500
Toyota Aygo
Range Rover Vogue
Rolls Royce Phantom
Bentley Continental GT, Flying Spur and GTC
Ferarri 599 Fiorano
Dodge Caliber (so NOT)
06/06, 4:23 PM
posted by:
anon
The Avanti is definitely on my list!
06/06, 5:11 PM
posted by:
Jon
How about:
Porsche 550 Spyder
Porsche 959
Mercedes-Benz 540K Spezial-Roadster
Mercedes-Benz 300SL
Audi Quattro (the car, not the AWD system)
Bugatti Type 57 Atlantic
Bugatti Royale
Bugatti Veyron
Pegaso Z-102 Saoutchik (the car that forced Ferrari into being the company that it is today)
Jon.
06/06, 5:24 PM
posted by:
scotty
can someone tell me how the avanti qualifies for “recent years”? and the ford thunderbird? that wasnt even worth looking at.
06/06, 5:24 PM
posted by:
Anonymous
Whats the deal with the Ford GT?????!!!!!!!!!!! Its going out of production? I thought they were selling well. Its such an awesome car.
It’s a great car, a cut-price Audi A8, but since when is it a “halo car”?
06/06, 9:06 PM
posted by:
Carlos
The one that’s probably had the biggest effect of all is the Prius. It’s weird to think about it that way, but it DOES have the country convinced that Toyota is going to save the world. A ton of people think “Toyota” when they hear “green” even though Honda’s probably a much more environmentally responsible major automaker.
06/07, 1:42 AM
posted by:
Anonymous
When I hear ‘green’, I think of the color. When I hear ‘Toyota’, I picture a white garbage can with a red circle on it.
06/07, 2:14 AM
posted by:
Steve
The halo car is the top car, #1, so how is it that Ford has 3 #1’s?
06/07, 3:20 AM
posted by:
cuebler
halo cars??? ha-ha-halo cars: volkswagen phaeton was one of the biggest failure what the vw made… in dresden (the “phaeton-plant”), they’re making bentley gt, because it’s a real halo car 4 the bentley… i don’t know about the lincoln and ford in hungary… what about the toyota prius??? not a halo car in europe yet… i don’t agree the honda nsx too…
06/07, 4:03 AM
posted by:
Wotefuk
That list is STUPID!!!!!!!
06/07, 7:13 AM
posted by:
JohnnyBlazE
in the UK some more include:
Ford Focus ST
Ford Focus RS
VW R32
Civic Type-R (really the Civic is nothing without that-R in terms of desirability over here)
06/07, 8:03 AM
posted by:
JS
Well said, Jon, the Pegaso Z-102 Saoutchik was one of these great cars that make history and never become famous. It was very advanced for its time. Too bad Pegaso started making trucks and disappeared later.
And why in the list there´s only one european car?
06/07, 10:26 AM
posted by:
BloodWyn
Miata? Doesn’t it sell fairly well?
06/07, 11:09 AM
posted by:
James
Go Ford
06/07, 5:45 PM
posted by:
Patrick
Hahahah, the Aurora. What a joke.
06/11, 9:35 PM
posted by:
GPriest.
Why is the Aurora a joke??? It has a v8 Northstar engine that give 250hp and was an amazing looking car in 1995 (when other were boxed shaped). It also drive like a dream and has outstanding comfort.
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06/06, 4:08 PM
posted by:
TW
Lincoln Navigator!!!!! what BS. and Volkswagen Phaeton???? that was dead on arrival.
06/06, 4:11 PM
posted by:
ss
i dissagree with about 1/4 of the ist but the rest i understand.
Ford Thunderbird
Lincoln Navigator
Volkswagen Phaeton
Oldsmobile Aurora
06/06, 4:13 PM
posted by:
Ed
The NSX was a beautiful car that failed to evolve. When it came out, it shocked Ferrari out of its ivory tower and forced them to start building (more) reliable cars with performance on par with their price and fame. Sadly, while Ferrari improved their cars to previously unheard of levels, the NSX just stagnated while the price increased to another level where it just could not play. Too bad, even today that 15 year old design is beautiful.
06/06, 4:16 PM
posted by:
Harry Paraballs
None of those products has increased my interest in any of those brands. So much for halo then. My list
Volkswagen GTi
Honda Civic Si
Audi A3 and RS4 and TT
Lexus IS 350
BMW M3 and M5
Mercedes-Benz CLS 55AMG
Mercedes-Benz S65 AMG
Mercedes-Benz ML500
Toyota Aygo
Range Rover Vogue
Rolls Royce Phantom
Bentley Continental GT, Flying Spur and GTC
Ferarri 599 Fiorano
Dodge Caliber (so NOT)
06/06, 4:23 PM
posted by:
anon
The Avanti is definitely on my list!
06/06, 5:11 PM
posted by:
Jon
How about:
Porsche 550 Spyder
Porsche 959
Mercedes-Benz 540K Spezial-Roadster
Mercedes-Benz 300SL
Audi Quattro (the car, not the AWD system)
Bugatti Type 57 Atlantic
Bugatti Royale
Bugatti Veyron
Pegaso Z-102 Saoutchik (the car that forced Ferrari into being the company that it is today)
Jon.
06/06, 5:24 PM
posted by:
scotty
can someone tell me how the avanti qualifies for “recent years”? and the ford thunderbird? that wasnt even worth looking at.
06/06, 5:24 PM
posted by:
Anonymous
Whats the deal with the Ford GT?????!!!!!!!!!!! Its going out of production? I thought they were selling well. Its such an awesome car.
06/06, 5:50 PM
posted by:
S P
BTW, in regard to the discontinuation of the GT, read this: http://www.leftlanenews.com/2006/02/03/ford-gt-discontinued-sport-trac-adrenaline-cancelled/
06/06, 7:41 PM
posted by:
Tosta Mista
Volkswagen Phaeton?! What are you on?
It’s a great car, a cut-price Audi A8, but since when is it a “halo car”?
06/06, 9:06 PM
posted by:
Carlos
The one that’s probably had the biggest effect of all is the Prius. It’s weird to think about it that way, but it DOES have the country convinced that Toyota is going to save the world. A ton of people think “Toyota” when they hear “green” even though Honda’s probably a much more environmentally responsible major automaker.
06/07, 1:42 AM
posted by:
Anonymous
When I hear ‘green’, I think of the color. When I hear ‘Toyota’, I picture a white garbage can with a red circle on it.
06/07, 2:14 AM
posted by:
Steve
The halo car is the top car, #1, so how is it that Ford has 3 #1’s?
06/07, 3:20 AM
posted by:
cuebler
halo cars??? ha-ha-halo cars: volkswagen phaeton was one of the biggest failure what the vw made… in dresden (the “phaeton-plant”), they’re making bentley gt, because it’s a real halo car 4 the bentley… i don’t know about the lincoln and ford in hungary… what about the toyota prius??? not a halo car in europe yet… i don’t agree the honda nsx too…
06/07, 4:03 AM
posted by:
Wotefuk
That list is STUPID!!!!!!!
06/07, 7:13 AM
posted by:
JohnnyBlazE
in the UK some more include:
Ford Focus ST
Ford Focus RS
VW R32
Civic Type-R (really the Civic is nothing without that-R in terms of desirability over here)
06/07, 8:03 AM
posted by:
JS
Well said, Jon, the Pegaso Z-102 Saoutchik was one of these great cars that make history and never become famous. It was very advanced for its time. Too bad Pegaso started making trucks and disappeared later.
And why in the list there´s only one european car?
06/07, 10:26 AM
posted by:
BloodWyn
Miata? Doesn’t it sell fairly well?
06/07, 11:09 AM
posted by:
James
Go Ford
06/07, 5:45 PM
posted by:
Patrick
Hahahah, the Aurora. What a joke.
06/11, 9:35 PM
posted by:
GPriest.
Why is the Aurora a joke??? It has a v8 Northstar engine that give 250hp and was an amazing looking car in 1995 (when other were boxed shaped). It also drive like a dream and has outstanding comfort.