Hyundai Motor America presented the world debut of the HCD10 Hyundai Hellion Concept during a press conference at the Los Angeles auto show Wednesday. “The HCD10 Hyundai Hellion was designed to appeal to a diverse individualist customer,” said Joel Piaskowski, chief designer at the Hyundai Design Center. “Mindset and attitude are becoming the modern way to define new market segments and we feel the Hellion concept will do that. Hellion brings a new attitude to the Hyundai family. It’s the sibling who’s a bit mischievous and always outspoken.”
“The proportions of the HCD10 Hyundai Hellion make it look and feel tough,” said Marc Mainville, senior designer at the Hyundai Design Center. “Short overhangs allow for excellent attack angles for off-roading and the skid plates, muscular wheel flares and tow hooks convey Hellion’s strength.”
“The HCD10 Hyundai Hellion has a consistent design theme unifying the interior and exterior resulting in a very cohesive concept car,” said Martin Frost, senior designer at the Hyundai Design Center. “The exterior is reflected throughout the interior with stretched surfaces creating interesting negative forms contributing to the perception of space.” Gallery after the jump…
11/30, 10:55 AM
posted by:
DetroitRockCity
Hella is not a word, and its ugly and retarted. looks like a tent. Come on hyundai… to aggressive
11/30, 10:56 AM
posted by:
Fatstrat
Comming soon to a Marvel comic book near you.
11/30, 11:08 AM
posted by:
Burgundy, R.
That is one ugly, angry-spider-tent vehicle. It’s “Aztek ugly”!
11/30, 11:43 AM
posted by:
Saud
No comment.
11/30, 11:44 AM
posted by:
A4
too agressive? wahhhhhh god forbid someone builds something exciting
11/30, 11:47 AM
posted by:
Hal
I don’t know what “hella” means but I know its a word.
Remember Ford and GM used to be the ones with the exciting futuristic concepts? Pity they don’t have the cash to do that anymore…
11/30, 11:52 AM
posted by:
S-60-driver
Hyundai needs to stop with those odd concepts!! Every single year, these come out at the shows and never go in production soon after.
They should pull a “Chrysler”. Concepts are near production-like.
11/30, 11:54 AM
posted by:
cknoff
Funkaaay.
I like the tailights on the glass though, kinda a fun touch.
11/30, 12:46 PM
posted by:
roadrage
like the name…the car? looks like they tried to stuff in too much things and ideas into this thing. interesting, but cannot say i dig the design. where is the refinement????
11/30, 12:47 PM
posted by:
roadrage
actually i like the real end. and neat ideas through out…rough and tough, i guess that would fit the concept..
11/30, 12:57 PM
posted by:
rey323
Hmm… i kinda like it. Maybe as a weekend car going up to the mountains or something. But going to work, 5 mph on a freeway? Uh… no.
11/30, 2:05 PM
posted by:
TomF
Bold move.
11/30, 2:21 PM
posted by:
Freshshoebox
I can’t believe you guys are goign to bag on someone for saying “hella”. Calling it not a word…in this day and age…I’m shocked.
I like, it’s rough, rugged, and it looks like fun.
11/30, 2:59 PM
posted by:
Vroom
it’s ugly, but somehow it grows on you.
11/30, 4:46 PM
posted by:
Bush
I’ve seen so much complaining about cars brands being bland and looking like each other. I guess these designers are deliberately pushing, smashing and destroying the envelope to get some kind of responce. This is good. Some of the stuff on this site as well as others can really seem “off the wall” at first, but the only way to move forward is NOT to be timid. These vehicles are refreshing. Some have design “issues”, but that’s okay. Bring it on.
11/30, 6:37 PM
posted by:
1c3d0g
No thanks!
11/30, 9:50 PM
posted by:
adam713
Um, yuck.
12/01, 11:34 AM
posted by:
theshadow
Man, the Koreans are really representing here in terms of design skills! Innovative, fresh and well done.
I detect some next-gen Skyline GTR in the front though
12/01, 11:52 AM
posted by:
56oval
Subaru called and they want their Outback prototype back.
12/01, 5:32 PM
posted by:
mbzelite
nice…… i like it.
12/02, 10:58 AM
posted by:
Ricardo Head
I like it. I can set my beer on the taillight lenses.
12/02, 4:35 PM
posted by:
steveman
It looks like a piece of poop and that color doesn’t help.