By Leftlane Staff
Monday, Apr 3rd, 2006 @ 11:21 am

The Detroit News has an interesting look at the mission ahead for incoming Daimler Chrysler CEO Dieter Zetsche. Zetsche said his goal is to see that DaimlerChrysler makes the most exciting, high-quality vehicles at the lowest possible cost. “This is very basic, but I believe it’s what we need.” To do that, no brand can be neglected, and Mercedes and the Chrysler Group will have to work closer together. When things went wrong at Mercedes, there was no such unity. “There were two centers of consciousness — one being Daimler and the other Mercedes. In the past, we saw a lot of infighting and friction,” Zetsche said. “Our intention is to have just one company.” Chrysler already turned to Mercedes for help with the 300 platform. Now, the companies are set to codevelop a small car platform that will underpin the next A-Class and new Chrysler models — a project that would have been unthinkable a few years ago.

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