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High gas prices keep hybrid demand strong

04/04/2008, 10:37 AM

By Drew Johnson

Despite a slumping economy, sales of hybrid vehicles — which are typically a few thousand dollars more than their non-hybrid counterparts — are on the rise. And with gas prices continually on the rise, it doesn’t appear as though hybrid sales will slow down anytime soon.

According to Toyota, the Japanese automaker only has about a 25-day supply of Prius hybrid vehicles in inventory. 60 days is considered a normal inventory with 30 days being on the thin side. According to Cars.com, Toyota sold 180,000 Prius hybrids in 2007 and plans to top that number in 2008.

Inventory of Toyota’s Highlander Hybrid is even lower, thanks to strong demand and a planned production run of only about 24,000 units.

Honda is also seeing a similar spike in demand for its Civic Hybrid. Civic Hybrid sales have climbed 14 percent this year — when compared to the same time period last year — and sales shot up 44 percent in March.

Ford spokesman Jim Cain told Cars.com that the company’s Escape Hybrid is selling extremely well. In fact, Cain says Ford dealers can sell every Escape Hybrid built, but Ford’s capacity is actually being limited by the number of hybrid systems the automaker can get from suppliers.

Saturn, on the other hand, is struggling somewhat in the hybrid market. The brand released its Vue Hybrid in 2007, but General Motors had to recall it last month due to some battery issues (they weren’t properly holding a charge). Later this year, Saturn will release its Vue two-mode hybrid — which gets 23 percent better fuel economy than the standard BAS Vue Hybrid — which should help bolster Saturn’s hybrid image.

Even as government tax credits on hybrids run out — credits are only given on the first 60,000 hybrids a marque sells — it seems that rising gas prices will continue to fuel hybrid sales.

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04/04, 11:11 AM

posted by:

nerfer

Full tax credits run out at the end of the quarter when a car maker has sold 60,000 hybrids, but partial credits continue after that. Toyota hit the 60,000 mark in the summer of 2006 and I think has no credits left at all now. Honda is the next biggest hybrid seller, but I don’t know the numbers. Ford might be approaching that number (half way?). Other companies have largely been bit players to this point.

04/04, 11:19 AM

posted by:

johnnycanuck

Funny they didn’t mention how Chrysler’s hybrid sales were faring. Oh dear…

04/04, 11:24 AM

posted by:

archcommus

250 miles/week = 13,000 miles/year

@ 30 mpg (non-hybrid) = 433 gallons * $3.50/gal = $1515
@ 45 mpg (good hybrid) = 289 gallons * $3.50/gal = $1012

savings = ~$500/year

If I own the car for 5 years, that’s a fuel savings of $2500. If they hybrid cost $2500 more than the non-hybrid, I just broke even. Assuming it actually cost $3000-$5000 more which is more likely, I still lost money compared to buying a non-hybrid.

I just don’t see the point until prices drop.

04/04, 11:51 AM

posted by:

blitzkrieg79

@archcommus, finally someone who can do the math, hybrids are over rated, they don’t justify the premium they cost over the regular gas engines (if their prices would be the same then its a different story but hybrids are always more expensive than their gasoline only counterparts). Add to that that hybrids over the long run will probably cause MORE environmental damage than gasoline units as the time will come to dispose of the large battery systems and it is clearly visible that hybrids are just a marketing ploy, nothing else, it doesn’t make any economic or environmental sense.

04/04, 12:17 PM

posted by:

maximus

I’d take one at the same cost of a regular car.

04/04, 12:39 PM

posted by:

jackjimturkey

archcomus: good math: a diesel at 36 mpg has the same fuel cost as your 30 mpg non-hybrid, less of a premium and faster break-even point.

04/04, 1:14 PM

posted by:

Need more oil for GM

Customers know that if they want dependible, reliable, class leading technology, whether hybrid or not, GM is going to be the one to provide it for them. Not some POS Toyota, Honda or Ford. LOL, and certainly not anything from Chrysler!

04/04, 2:20 PM

posted by:

LaCaLover

So At 70mph on the interstate how much does the electric motor contribute apart from weight?

04/04, 2:46 PM

posted by:

driver54

Only one customer, need more oil, and it’s you.

04/04, 3:06 PM

posted by:

nerfer

archcommus – There’s very few cars that will get 30 mpg average, and none with the interior space of a Prius, let alone its features. But the big point is, you forget the increased resale value for a hybrid. The car won’t suddenly stop saving you (or the next purchaser) money after 5 years, so that’s built into the resale value of the car. Then there’s reduced maintenance because the engine isn’t suffering wear and tear while idling at lights, friction brakes last much longer since regen is normally used for braking.

But that’s all minor. What you’re saving is money otherwise spent to support governments that are unfriendly to the U.S., and some of that certainly filters down to terrorists. I don’t like paying for both sides of the war in Iraq! Oil is also our #1 source of the trade imbalance which threatens America’s economy. It keeps us chained to the good will of OPEC. Wasting gas is unpatriotic and un-American. The fact that you can actually save money by buying an efficient car is just a bonus.

04/04, 3:13 PM

posted by:

nerfer

Another point – I’d buy an American car if I could find one that got better than 40 mpg. But I can’t, so for now I’d rather send my money to Japan than send it to OPEC. If I needed an SUV, it’d be a Ford Explorer Hybrid, hands-down. But I don’t need anything that big, my Prius will handle 8-foot 2×10’s and as much mulch as I need to carry, and I get 50 mpg. (vs 24 mpg in my previous car).

04/04, 3:13 PM

posted by:

dmbpearl

Make that two customers since I own an STS…

Wait drive54, speaking of math, doesn’t GM almost have more customers in the US than Toyota, Honda, and Nissan combined??? Math is hard!

04/04, 3:19 PM

posted by:

dmbpearl

Again, if I only had to transport a backpack and a bong, then maybe I could afford to drive a Prius. I guess I could strap my family to the roof rack while they hold the 2×4s and groceries????

I wonder how much oil is burned transporting that Prius across the Pacific and then around the country? Oh wait, I forgot Toyota uses hybrid cargo ships and hybrid tractor trailers.

04/04, 3:28 PM

posted by:

jackjimturkey

pearl: No, the cargo ships run on salt water, and emit platinum

04/04, 3:33 PM

posted by:

Kaizen

Currently, hybrids are a great way of ‘financing’ the cost of gas. You break-even. Once plug-in technology, high capacity batteries come and maybe even diesel combinations, the savings will far outweigh the added cost.

04/04, 3:51 PM

posted by:

archcommus

nerfer: You’re right, most mid-size cars will not get 30 mpg average unless you do a lot of highway, but most mid-size hybrids will not get 45 mpg, either. Take the Camry: standard 4 cylinder gets 21/31, hybrid gets 33/34. So I was being very generous for both. If you want to try to find examples of models closer to my actual figures, there are plenty of gasoline-only compacts that can get close to 30 mpg combined. The best hybrid comparison in that size class would probably be the Prius, which gets 46 mpg combined, which is spot on with my numbers.

I don’t see how diesel helps much, diesel in my area was $4.15/gal last I checked, so who cares if I’m gaining a few mpg with it when it costs that much.

I do agree that giving less money to the oil-rich nations is a good thing. I was just presenting an argument purely based on an individual’s own finances, likely the most important aspect for most people.

04/04, 4:35 PM

posted by:

Payton Byrd

There are a couple of things to consider.

1) The only cars getting 40 MPG without Hyprid are teeny-tiny econoboxes. Both the Prius and Civic Hybrid are considerably larger and more luxurious. You pay for a nice car. Go compare the Civic EX to the Civic Hybrid and do your math again. And before you say the Civic is teeny-tiny, it’s larger than a 1996 Accord.

04/04, 5:14 PM

posted by:

nerfer

archcommus: you’re absolutely right about the mileage. That’s why half of all hybrids sold are Prius. It simply provides the best math – $22K for a mid-sized family car, best mileage available, Civic Hybrid is close. I agree with you on diesel.

dmbpearl – perhaps you missed or misinterpreted my comment about loading the Prius with 8-foot 2×10s and bags of mulch (and still close the hatch and have room for a passenger). Or put in my mtn bike with the wheels on. With fold-down seats and a hatchback, it’s pretty versatile. More seating room than a Malibu. I don’t normally take the whole family to Home Depot, but could easily do so to the grocery store. And about every 16 months when I really need to I rent a truck (75 minutes for $20), saves a ton of money over the long term. But it would definitely be better if they built them here like the Camrys. This is the first (and only?) car I bought actually built in Japan. Where are the Civic Hybrids made?

04/04, 5:18 PM

posted by:

jackjimturkey

Payton: the Fit is where the Civic used to be.

04/04, 10:16 PM

posted by:

autonut

I think all Civics for US are made stateside. I never saw 4 door Civic sedan in Europe, yet a lot of Civics are running there (5 & 3 doors) especially in UK. I believe that with diesel European Accord (Acura TSX) is rated over 50 mpg on highway and about 35 city.
Diesel in my neck of the woods is about 4/gallon, which is almost 25% more then regular. The cars that available with diesel otherwise consume premium (Benz), so actual price difference is less then 20%, with 30% economy of operation. To complete economic equitation resale value of those cars is higher. I don’t think it’s because economy of operation – the engine is much more durable.

04/04, 10:36 PM

posted by:

autonut

One more detail about hybrids. This is really great technology, but batteries are scary. CR-V replacement battery cost about $50 at Costco and $120 at dealer. How do you get hybrid battery pack at Costco? And you will need that battery pack – according to Toyota after about 8 years. And it will not be optional: you can’t park automatic hybrid on the hill and let roll down and drop the clutch when battery is dead. How much that battery pack cost? No one saying. You may have to give up to Toyota (Honda, Ford, Nissan) the coins you saved on gas. Which is still better then paying to our Saudi “allies” and to Putin and Co.

04/05, 12:32 AM

posted by:

jdasch1

The batteries in my 100% electric vehicle are 9 years old this year with all of them testing 100% capacity. Gas is $3.40 a gallon here and it uses 0% of that! The offset for cheap 0 emission travel is worth some battery expense…but I still am waiting for some battery expense. Hopefully as plug-in hybrids come into the market, we will see battery lease programs come into play to take away the battery worry. Bottom line…the car companies are going into the battery business bigtime, kicking and screaming all the way.

04/05, 7:17 PM

posted by:

autonut

jdasch1, I was not aware of any electric road ready electric vehicles, except golf carts. Are they allowed to be driven on public roads?

 
 
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