Ford is hoping the new Edge crossover (CUV) will “be the next home run in the company’s product-led turnaround,” the company said in a statement today. “We have good reason to be optimistic as we launch another customer-driven product that’s right for today’s market,” said Paul Mascarenas, vice president, Product Engineering, The Americas. “We believe Edge has what it takes to follow in the Fusion’s footsteps — it will be a success.” Ford expects sales of the Edge and Lincoln MKX to replace lost sales in the SUV market. “The growth of the CUV business and the decline of the SUV business is the most dramatic shift in product that I’ve ever observed,” said George Pipas, U.S. sales analyst for Ford. “By the end of the decade, I think CUVs will likely be the largest vehicle category in the U.S. auto market,” said Pipas.
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