New spy photos show a heavily camouflaged Holden Ute breaking cover down under. The car shows many of the tell tale signs of being based off of the new Zeta platform, including a similar proportions to the aforementioned Holden Commodore and large wheel arches.
The overhauled Ute will come in time for Holden to boost its position against import 4×4 SUV’s which are becoming increasingly popular in Australia.
A new El Camino?
Recently, there has been a great deal of speculation about the new Ute coming to America badged as a Chevrolet El Camino. Holden sources recently told Australia’s CarPoint the lure of “substantial” export orders for “the Americas” have accelerated the planned launch date of the new Commodore Ute. Eleven months ago, GM Vice Chairman Bob Lutz said a new El Camino could come by “putting a Chevrolet face” on a Holden Ute.
Most recently, Holden chairman Denny Mooney said that there is potential for the ‘Ute to come stateside in an effort to improve GM’s CAFE ratings in light of potential upcoming legislation which would impose stricter fuel mileage standards in the US. Although GM has concerns over the fuel efficiency of its new Zeta-based sedans and coupes, an El Camino would surely provide better milage than a typical truck.
“There is no question that it could potentially help,” Mooney told GoAuto last week.
Spy photos courtesy Paul at DirtBikeWord.net:



04/18, 9:41 AM
posted by:
bousbous55
Any this is why US auto makers are going under….
04/18, 9:43 AM
posted by:
Piablo
I never thought bell bottoms would make a come back, but they they did. So I’m sure this new El Camino is on it’s way as well.
04/18, 9:56 AM
posted by:
buenos
I knwo there was an earlier article about the Zetas not being particularly fuel-efficient, but it got sidetraked into a sandbox pissing match over global warming. But exactly why is the Zeta not a fuel efficient platform? is it overly heavy? is it bigger than it needs to be?
04/18, 10:04 AM
posted by:
Piablo
^ Because they were designed as a V8 rear wheel drive 2 and 4 door platform. The cars will generally weigh more for structural rigidity as well as size. Imapala, Camaro, new G8, this new El Camino… much larger vehicles than a typical V6 sedan that starts as a 4 cylinder base model.
04/18, 10:23 AM
posted by:
gbb
I had both ElCamino’s and Ranchero’s till both went out of production. Both offered a better ride and gas mileage than a regular half ton truck with the same or better power. Hauled my bikes, towed my boats….a good deal. If they would bring out a new one that is like the ones offered in Australia, I’m in.
04/18, 10:37 AM
posted by:
PrimeGTP
If Chrysler can build LXs, GM can build Zetas.
04/18, 11:06 AM
posted by:
Arbiter
My name is Earl……
And I drive an El Camino……….
04/18, 11:07 AM
posted by:
sik59rt
old news….motor trend/car and driver previewed this back in January’s issue
04/18, 11:45 AM
posted by:
CTS DRIVER
ggb i still see rancheros and el caminos out at el mirage dry lake hauling dirtbikes, so i guess there will be somewhat of a market for a car/truck. can anybody say subaru baja?
04/18, 12:17 PM
posted by:
global_lightning
It would sell because:
1. It’s a blast from the past, nostalga alone will probably sell a bunch
2. It’s a great, practical alternative to a truck or full size vehicle like a Suburban. If Chevy sells it right, then their overall fuel economy standing goes up.
They could even directly sell the environmental niche with E85, diesel, hybrid, etc.
3. It’s not a crossover, which has become the latest overblown automotive fad.
Now if only Ford would bring back the Ranchero…
04/18, 1:21 PM
posted by:
Richard
Try as I might, I don’t see the point of a US UTE. It is several problems:
1. Except for the Crewman, UTEs are two-door. Today’s pickup truck market is dominated by four-door vehicles. The two-door pickups are pretty much limited to commercial fleets.
2. Pickup trucks are highly profitable in part because they have a longer design cycle than passenger cars. UTE share the design cycle with their passenger car siblings, making them less profitable.
3. The cost of entry of pickup trucks are lower than with passenger cars of comparable power. The cost of entry of UTEs is closer to their sibling passenger car while providing less profit to the manufacturer.
4. During the heyday of the El Camino and Ranchero, pickup trucks were not cool. They are now.
UTEs make sense where they are currently sold. In the North America, they are the answer to a moot question.
04/18, 7:00 PM
posted by:
Vertical
Only Americans will buy this car? Funny, it’s selling pretty well in Australia. Dumbass.
04/18, 7:06 PM
posted by:
autonutt
The Crewman would be an interesting evolution for the US El Camino.. though Subaru tried evolving the Brat into the 4-door Baja with little success.
04/18, 10:18 PM
posted by:
GMCsyclone#478
homoboy234 wrote: “how about El Homo for a name????”
04/19, 5:25 AM
posted by:
Hidden_Hunter
The good thing about holden’s utes is that they still feel like a car to drive,
I saw one of the mules the other day actually drving to uni
04/19, 7:39 AM
posted by:
Mr.AMG
Now i love GM Classics but i think the results of the SSR should alter this Whole EL Camino plan.
04/21, 7:40 AM
posted by:
europerspective
shouldn’t this car look aggressive, the commodore saloon is quite a pansy-looking car. Doesn’t seem like a good start for a hick performance vehicle
04/21, 11:52 AM
posted by:
RFL GI
It should be(Not too much) more agressive…it looks like a Fiat little pickup; low quality,low style,low design, low towing capacity, low price, low power… If it’s build please don’t use El Camino to name it.