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Hollywood ending? GM gets back together with Big Oil

06/17/2008, 6:24 PM

By Drew Johnson

It’s one of the oldest plots in Hollywood: boy meets girl, they fall in love, something happens to drive them apart but they ultimately realize how much they need each other and get back together. Apparently, General Motors and Big Oil have been watching a lot of movies lately. Less than a week after GM announced it was breaking up with Big Oil, it looks like to two sides have reconciled and are happily back together.

GM originally planned to air a commercial that contained the lines “Dear Oil, We’ve had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other” during NBC’s “Meet the Press” on June 22, but the auto giant says it hasn’t made an official decision to run the ad.

“It’s one spot, and it’s not in its final creative treatment yet,” GM spokeswoman Kelly Cusinato told Automotive News. “We don’t know if we’re going to run it.” Cusinato added that GM’s marketing directed jumped the gun by announcing when the spot would air.

Cusinato said GM is reconsidering the ad campaign because people might think that the ads are directly targeting Big Oil. In reality, the ads are intended to “break up” with oil as a source of energy.

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06/17, 6:32 PM

posted by:

A4

who the hell cares if it is targeting big oil? apple directly targets microsoft, grow some balls.

06/17, 6:37 PM

posted by:

1981blueZ28

Wow that was a really stupid story, Poorly written too.

06/17, 7:00 PM

posted by:

johnnycanuck

Maybe GM needs to switch advertising firms. I hear Greasum, Strokem & Spurtz have cum a long way.

06/17, 7:05 PM

posted by:

jayjc08

The metaphors were kinda stupid…

And who cares if their targeting “Big Oil” anyways? There’s a reason why people call it “Big Oil”, it’s not oil that they consider their enemy but the companies.

06/17, 7:08 PM

posted by:

bolex

once again, johnnycanuck LOL.

06/17, 7:33 PM

posted by:

frankhoffy

I’m sure Americans are really concerned about hurting “Big Oil’s” feelings after paying $5 at the pump.

06/17, 7:51 PM

posted by:

DeansterTJ

LOL Johnny, you ****ing kill me

06/17, 9:11 PM

posted by:

howsmydriving

Where’s our Camaro du jour news non-story?

06/17, 9:12 PM

posted by:

psiclone

Very poorly written article. What was the point? The story never really explained the headline. How exactly did GM “get back together” with big oil?

I think GM must have denied LLN access to a show or something. One or more of the writers seem to be trying real hard to create negative stories about GM out of nothing.

06/18, 12:08 AM

posted by:

NoNameDenton1

howsmydriving, wanna kvetch some more about the Camaro? That is real original.

06/18, 2:06 AM

posted by:

Dav1dtt

uh. poorly written indeed. i honestly dont want to come here for news after reading this.

06/18, 5:27 AM

posted by:

Fletch

Snooorrrre, nothing here.

06/18, 7:53 AM

posted by:

SickofGarbageMotors

Does this mean those closed truck plants are-opened for business?

06/18, 8:09 AM

posted by:

DeansterTJ

Bull**** posturing from GM. **** those assholes. I wouldn’t buy another GM if my life depended on it, which it doesn’t, so again, **** GM.

06/18, 8:11 AM

posted by:

HemiRoadRunner

Is LLN a bunch of retards? Where is it anywhere in this article that says how GM got “back together” with Big Oil? And who cares about insulting the greedy, worthless, pos oil companies anyway? Do it like a man GM, screw big oil hard and then kick them to the curb.

06/18, 9:20 AM

posted by:

SickofGarbageMotors

Not so easy when your portfolio consists of 40 models with available V8 power. As long as GM keeps pumping out the guzzlers, Big Oil will continue to reap the profits. Hopefully, the demise of Hummer is just the start of GM weaning themselves off of trucks.

06/18, 9:26 AM

posted by:

HemiRoadRunner

Key word “Available” V8 power, you DON’T HAVE to have it. Quit blaming companies because they actually OFFER a fun car.

06/18, 9:56 AM

posted by:

xyunya

Proof that GM is run by bunch of idiots. It’s not like creative agency that concocted commercial will refund money back, because GM had change of heart.
I was watching George Will on Fox News yesterday, the brightest journalist of our time in my opinion. He was asked about excessive profits of oil companies and his answer was that the public should investigate Coca Cola first, because their margins are double that of the oil companies. Big Oil would reap profits if there would be no competition in the market place, but BP, Exxon, Shell and Texaco are at war with each other and are competitive in the market place.

06/18, 10:25 AM

posted by:

SickofGarbageMotors

“I’m not “blaming” any company for building a fun car, but if GM wants to shake its image of a company that thrives on building gas guzzling vehicles, then they need to stick to their original plan and air the “F U Big Oil” commercial, and follow it up with a commercial for the Cobalt XFE or the Aveo that never seem to make the airwaves her in the Northeast.

06/18, 10:30 AM

posted by:

HemiRoadRunner

Well most people come on here and think just because a car is offered with a V8 it’s a gas guzzling pos. I like the idea of alternative fuels and more efficient cars, but if I want a muscle car, then that’s exactly what I am going to get. It is my decision to pay for the extra gas it uses, I don’t have to have it, I want it. I don’t think they need to be as fuel inefficient as the older cars, but they need to have some balls and stay somewhat true to their roots. High performance cars are such a small portion of the market anyway, they have no effect on fuel prices. SUV’s on the other hand can take a one way trip to the junkyard.

06/18, 10:32 AM

posted by:

HemiRoadRunner

Oh yeah, I want them to air the F U Big Oil commercial too.

06/18, 11:44 AM

posted by:

injunraiv

Me too. BTW, I have a 400HP V8 in my GTO and actually get 25 MPG with it (well, unless I USE all that power!). Compare that with some v6 sedans out there, and it’s an amazing feat.

06/18, 9:10 PM

posted by:

1981blueZ28

Wow really! 25mpg! How! My Camaro has a freshly rebuilt 420hp 350ci in it and I’m luck if I get 19mpg.

06/19, 8:16 AM

posted by:

HemiRoadRunner

What do you mean how? Have you seen the sticker on the GTO’s when they were out? With a 6 speed you get 17 city 25 Hwy. It’s got BRAND NEW technology, more aerodynamic, better gearing etc. If you have a 420 HP 350 in an ‘81 Z28, how are YOU getting 19 mpg with a carb, 4speed MT/3 speed auto, etc.?

06/19, 10:35 AM

posted by:

injunraiv

Yea, plus it’s a hybrid – it burns gas and tires! Thanks for the line, Hemi!

LOL, I put a new set of pads on it a couple of weeks ago – they were a ceramic/metallic blend. The label on the box said ‘Hybrid’. So I guess I’m generating electricity when I stop? ;)

06/19, 1:23 PM

posted by:

beantownslut

neither can be trusted

06/19, 3:59 PM

posted by:

1981blueZ28

HemiRoadRunner:You should think about what you read. I’m sure I said “I’m lucky if I get 19mpg” it doesn’t mean I’m getting it. I don’t even know what I’m getting. But I could log on to the Edelbrock web site and look up the performance and fuel consumption of the 350ci that has the all Edelbrock Performer RPM package on it. (Package includes Edelbrock Performer RPM Cam and lifters, Intake, Heads, and a Performer Carburetor) I know it’s an instant 420hp because that’s how they advertize it and I’m sure it would be 420hp because I’m running high 11s to low 12s on the Quarter mile (With out Nitrous). Since my ports are polished too that would also add hp.

06/20, 9:44 AM

posted by:

injunraiv

^ Well, you do imply you see 19 sometimes… BTW, I’ve seen 30 mpg in my GTO, but is was a mostly downhill highway run (I’m in the hills, was heading to the flatlands) and I’m sure the trip back up the hill set the average back to the 25 range. AND BTW, I see 25 on pump gas. I believe it might be better with super in this car, but not enough to make up the price difference…

 
 
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