Due to the steady increase in the value of the yen, Honda is considering a new plan to shift some production of the Fit hatchback from Japan to the United States. The fuel-efficient Fit is one of Honda’s most popular U.S. models.
In an interview with Automotive News, Honda president Takanobu Ito revealed that the Japanese automaker is seriously considering the production shift for the Fit. “Considering the foreign exchange, such a structural reform might be called for,” Ito said. “That is the sort of direction we are considering.”
All U.S. Fit models are currently built in Japan, greatly eroding any profits to be made on the small car.
As it stands, about 20 percent of Honda’s U.S. offering are made in Japan, with the remaining 80 percent produced locally. Ito says he would like to see that ratio retained, albeit with the 20 percent mix shifted to high-tech models, such as Honda’s hybrid offerings.
No word on where in the U.S. the Fit would be produced.



10/19, 5:52 PM
posted by:
HINKS
More jobs are always welcomed.
10/19, 5:55 PM
posted by:
beatusmongous
^ I agree. ^
Our manufacturing sector is very slim.
10/19, 6:20 PM
posted by:
idrinorbarsaku
we need the jobs, but as seen by imports moving production here, their quality/build takes a hit!
10/19, 6:34 PM
posted by:
The Realist
IN a related story, Ford is building their b-class appliance in Mexico saying they are incapable of building it here at a profit.
Right Ford……………………………………right.
10/19, 6:41 PM
posted by:
A4
Good lord the U.S. is in trouble… the god damn dollar is about to invert with the Swiss franc and that is flat out awful.
10/19, 7:01 PM
posted by:
ktulu
shgould b called da unfit
10/19, 7:09 PM
posted by:
inspire
Move production to where Honda makes those not-so-great selling “trucks”. The reduction in the demand for vehicles like the Pilot, Ridgeline, etc … could easily be taken over with Fit production. Honda is famous for its ability to produce multiple vehicles in the same plant … they might as well show off their abilities in this instance.
10/19, 7:33 PM
posted by:
A4
GOOD OEN KTULU!!!!!!!!!!!!!!!!!!!! HEHEHEHE
10/19, 7:39 PM
posted by:
Impulsive
I’m back … with more FACTS ….. the U.S. will see more production opportunities as the dollar continues its fall another 25% over the next few years. Compared to every other semi-worthy currency belonging to a nation manufacturing anything, the dollar will be screaming ‘WELCOME’.
I wrote about this last year … seems the Japanese, and most others, are a few steps behind the king of FACTS.
10/19, 7:50 PM
posted by:
johnnycanuck
Welcome back Impulsive. Even our dollar was closing in on par for awhile there and is still holding at about .95 if I’m not mistaken.
10/19, 8:00 PM
posted by:
bigdman
i think its at .97 now… Flames baby
10/19, 8:38 PM
posted by:
carstuff
Yep, as the US falls to the cellar and our trading partners rise up our nation once again can become a manufacturing location. Perhaps even soon we will build some stuff that is built in China. Well, I doubt that.
Anyway the article says that they will send production of other vehicles back to Japan to make up for the Fit builds so NO net gain on jobs here. In fact he says that higher tech vehicles, i.e. vehicles that take more manhours to build,will go back to Japan to be built so a net loss in jobs for us.
Gotta say though that Honda has the highest US built percentage than any other non domestic.
10/19, 9:07 PM
posted by:
johnnycanuck
bigd… at least Alberta’s back to being a rat free zone now that Keenan is gone!
10/19, 10:47 PM
posted by:
johngalt
johnny, the Canadian and U.S. dollars will, from now on, be closely tied–I read somewhere that the new beer drinking capital of the United States, per capita, is now Canada! Congratulations!
10/19, 10:53 PM
posted by:
johnnycanuck
So how come if our beer has always been stronger the dollar hasn’t?
On wait… that’s probably why when you really think about it.
10/19, 10:58 PM
posted by:
KarLoveBoy88
Honda rules! Just hope they don’t let the Americans start and design future models for the Fit. Its one of the few models they have yet to butcher. And the last thing that needs to happen is the yen getting more powerful and the American dollar getting less profitable. But does this introduce the possibility of a cheaper Fit? Maybe not, but its worth a try to mention it.
10/19, 11:04 PM
posted by:
johngalt
I love your beer. I love our beer. You know, it’s kind of a funny word, beer. Keep saying it and see if you laugh: Beerbeerbeerbeer… hehe… whoa, I don’t feel so good. Maybe I should slow down…
10/20, 12:44 AM
posted by:
ajm11
I am sure there are other rats out here in Alberta, just look to where all the politicians are here. As for Honda building the fit in U.S. that is a good thing, creates more jobs.
10/20, 1:41 AM
posted by:
carstuff
ajm, read the article again. They said they were going to build the Fit here BUT send other builds back to Japan, We are gong to lose jobs here.
10/20, 7:04 AM
posted by:
mitzo
KarLoveBoy88 somebody butchered the Fit for the N. American market, it has a six-inch longer nose than the international edition, making it look like a distorted snowplow in comparison to the tight coherent original design.
10/20, 8:45 AM
posted by:
DenverGuy217
Nah the 6″ longer front end looks better than what’s driving around Europe. It looks even better (like the Nissan Rogue) when you add the optional chrome outline for the grill
I wonder what Honda vehicle will now become imported.
Canadian beer rules…and Coors (that’s for my friends in Golden)
10/20, 8:48 AM
posted by:
A4
I know how they’ll battle the exchange rate… they’ll change up Acura’s business plan again and just rebadge everything previously known as a Honda as an Acura and slap 5 grand on the price. Cough cough TSX and CSX…
10/20, 6:47 PM
posted by:
Impulsive
‘johnny’, too busy to stick around for long … I’ll be in and out. Our dollar fell today into the .95s but it’s temporary. Watch what happens over the next six months … well over par. Last year we hit about 1.10 briefly and this time I expect at least 1.15.
‘A4′, I was having the same conversation last Friday with a co-worker. She was lost and thought Acura was some prestigious make deserving of the mark-up.
10/20, 7:09 PM
posted by:
superman
the car that gave american auto manufacturers a fit is coming to america. sweet justice.
10/20, 7:21 PM
posted by:
mitzo
“…the 6″ longer front end looks better than what’s driving around Europe.” Laugh or cry, God help me.
10/20, 7:22 PM
posted by:
beatusmongous
Um, it’s already here. A friend of mine has a blue one.
10/20, 10:05 PM
posted by:
85ZingoGTR
Whatever floats your boat Honda. If it’s cheaper to import parts than the cars as whole, not a bad choice to make. Plus like HINKS and Beagumongos said, more jobs are welcome. Especially for those poor people that worked in the plants that retard company GM and Chrysler closed.
10/21, 7:05 AM
posted by:
carstuff
read the article again. They said they were going to build the Fit here BUT send other builds back to Japan, We are gong to loose jobs here.