Cars such as the Honda Element were designed for younger drivers but many older motorists say such vehicles also fit their needs, reports the Detroit News. It turns out many of the people buying the Element aren’t the young surfers and mountain bikers Honda expected. It’s the same for many buyers of Toyota’s Scion models. Those vehicles were designed and pitched by automakers to capture the hearts and dollars of consumers in their 20s or even younger. But demand from people in their 40s, 50s, or 60s has thrown a small curve to Honda, Toyota and others trying to broaden their appeal and build allegiance with consumers who will be key to their future business. One Honda Element owner said he and other Element owners have been quick to spot one another, exchanging honks and friendly waves of solidarity. “Then I noticed that everybody I was waving at was my own age,” Tudor says. “That’s why my kids call it the Elder-ment.”

    Print This Post