By Andrew Ganz
Thursday, Nov 29th, 2012 @ 4:45 pm
 

Honda says that it has opened a new Advanced Design Studio in downtown Los Angeles, a move that will help supplement its existing North American research and development facilities on the West Coast and in the Midwest.

The studio was previously located in Pasadena, California, but Honda's North American R&D design chief, David Marek, says that it will have a larger role within the automaker's operations by moving downtown.

Spanning about 6,500 square feet, the facility will help the automaker's Torrance, California, operations design and build full-size models and prototypes. The building features unique design elements like a conference room made from a repurposed shipping container and a number of high tech computers.

Honda says that the facility will take on a "lead role" within the automaker's global research and development department, which is headquartered a few hours outside of Tokyo.

The facility will not, however, be the primary design studio for North American models - that responsibility remains near the automaker's North American headquarters in Torrance.