RSS RSS Twitter Twitter
Leftlane - news, reviews, and info for the auto-industry
 
 

Honda refining hybrid lineup, preparing to take on Prius

12/26/2007, 8:37 AM

By Drew Johnson

Honda CEO Takeo Fukui has announced that the Japanese automaker has not yet begun its fight in the hybrid vehicle segment. Fukui admitted that the company should have developed a hybrid only model instead of the Civic Hybrid. Honda is currently developing such a “Prius-fighter” for launch in 2009.

“The real competition has just begun,” Fukui told Automotive News. “Until now, it has been an image-based competition, not a business-based competition.”

Fukui also revealed that the new hybrid-only model will feature a lighter motor system that will increase fuel economy. Honda has yet to release official pricing for the upcoming car, but says that it will sticker for less than the current Civic Hybrid — which retails for $23,235.

Honda hopes that hybrid vehicles will makeup 10% of its sales by 2010, with the new hybrid-only model accounting for 200,000 sales annually.

    Print This Post

New car price quote

Zero obligation price quote from a trusted local dealer.
 
 

12/26, 9:18 AM

posted by:

tripleonefive

Why not just make a Hybrid version of the Clarity ? Thats ready to go and that would def be good comp for the Prius
Once again the american car companies dont even matter lol
It’s basically a Honda Toyota fight
Lets just hope that Hyundai doesnt decide to get into the Hybrid game. I think they can give the Japanese a run for their money in that dept

12/26, 10:10 AM

posted by:

CTS DRIVER

then go buy one 1115 i dont think any of us care about your flame threads anymore. i would rather buy a dual mode bmw when it comes out than a silly little jap toy.

12/26, 10:17 AM

posted by:

SwerveEarly

Its O.K. to admit you lost the competition. Dont just act like a grade schooler and say that didnt count it wasnt a real competition and now the real competition is starting.
Losers.

12/26, 10:58 AM

posted by:

jdepould

I’d rather buy a normal, but efficient, gasoline engined car . . . oh wait, I did.

12/26, 10:59 AM

posted by:

Brendino

The Insight was easily a better hybrid, but the Prius showed that it was more than straight up fuel economy – a hybrid has to be at least kinda practical and it has to carry an image. Now that Honda knows this I think the real competition IS about to start.

That being said, this Prius fighter is gonna be in the same difficult position as any iPod fighter -Prius is as synonymous with ‘hybrid’ as iPod is with ‘MP3 player’. You have to be better and you have to be slicker if you’re gonna change the game.

12/26, 11:44 AM

posted by:

autonut

Honda was the first hybrid manufacturer, but it was in the day of $1/gallon gas and car was not that fuel efficient and drove poorly to boot. I don’t know if Prius drives better (I don’t think it is actually), but Toyota with its huge money chest could sustain failure of Prius I and marched on with current model. Uphill battle nothing new to Honda, they are perpetual underdog and the I don’t know what will happen to them as a company when they will loose that title (it is happening by the way).

CTS, you need to chill out. Get Korean massage, perhaps happy ending will soften your prejudice to Asians :)

12/26, 11:51 AM

posted by:

global_lightning

First, the Clarity is only available in a very defined area of southern California and it can only be leased. It is still a ‘beta’ product and people leasing these are fully aware of this before they sign the bottom line.
I’d expect the new Honda Hybrid to borrow as much from the Clarity as possible, especially the body shape. The issue with the Clarity is that it’s built to house a fuelcell which has different packaging requirements than a gas-powered vehicle. If anyone can compete with Toyota, it’s Honda. They could start with the Insight, update its components, then stretch it to 4 doors, design it to look like the Clarity, price it below the Prius, and sell thousands.
And don’t count out the Volt. While better late than never, the more hybrid options on the road leads to competition which ultimately benefits the consumer. And don’t forget the next generation Prius is due soon as well…

12/26, 2:15 PM

posted by:

CA36GTP

Why Japanese manufacturers can’t make hybrids that don’t look retarded, I can’t figureout.

12/26, 2:22 PM

posted by:

johnnycanuck

Agreed CA36. But if they didn’t look like Citroens from the 70’s how else would the masses know?

12/26, 2:42 PM

posted by:

Brendino

I think a lot of it has to do with aerodynamics as well. Apparently if the car’s ugly enough, even air will try to avoid it.

12/26, 2:45 PM

posted by:

Get Real

First they step into a big pile of V6 Accord hybrid crap.

Next they step into the Civic hybrid pile of crap.

Thank goodness they have money to burn…unlike Ford and GM.

12/26, 3:10 PM

posted by:

Commodore

“Until now, it has been an image-based competition, not a business-based competition.”

Eco-friendly image has and will always be the name of the game when it comes to hybrids. It is about LOOKING green, not being green. If you are so concerned with “saving the dying planet’ or whatever you tree-hugging ****s, and are willing to squeeze yourselves into a cheese-wedge shaped car to do it, than at least buy one that runs or an ALTERNATIVE FUEL.

Think about it: If today there were 500,000,000 cars in the world, and EVERY one of them was a hybrid, and then the new hybrids come and they improve mileage by 10%, but now there 680,000,000 cars in the world (assuming 60,000,000 new cars are on the road every year – actually 64 million but I am subtracting the oldest ones that get destroyed), YOU HAVE DONE NOTHING. You are emitting MORE pollutants that you were 3 years ago, and you are using MORE oil than before. We are still dependent on oil and we are still supposedly destroying the Earth. Oh, and consider the energy it takes to get a Prius from Japan to here..

12/26, 4:10 PM

posted by:

autonut

The reason it was image based competition, because hybrid cars are very expensive to produce. Toyota does not make profit on Prius. What Honda is trying to get is some coins out of it R&D. They’ve been first in the field, but stepped back, I guess they managed technology from economic perspective where they can compete and make profit.
I would count Volt when it will be in showrooms and production. As i recall few years back Bill Ford was pleasing Sierra club announcing great strides in cleaning it’s act. It was load of bull****. I hope that word of another successful car salesman is not just a word (do you believe car salesman?)

12/26, 6:00 PM

posted by:

CA36GTP

Corvette has proven that you can make a design aerodynamic enough to get almost 30MPG out of a 6.0L pushrod V8 yet still look hot. If Honda and Toyota can’t do it with their hybrids, that says something about the true quality of their work.

12/26, 6:37 PM

posted by:

zoomzoomr

I’m not sure this is such a great idea.. the Civic Hybrid isn’t exactly a sales dud, so why does Honda think a hybrid-only model will do better, particularly since the Civic Hybrid now has almost 5 years of brand equity? I’m guessing the only reason they are going this route is to give all Honda hybrid/fuel cell vehicles the current “jellybean” styling, and allow the next US Civic to dial back its controversial look for the next generation.

12/26, 8:29 PM

posted by:

global_lightning

I test drove both the Prius and the Civic Hybrid. The problem with the Civic is that it’s too compromised. The rear seats don’t fold down and it has a reduced trunk. It’s based on the midrange LX instead of the nicer EX model. Furthermore its performance doesn’t match the Prius. For a little more money the Prius is a better value (and I’ve owned Hondas for the last 17 years). It would be great if Honda sold it for less than $20K but then they would lose money; at the current price it’s apparently breaking even.

12/26, 9:35 PM

posted by:

LJ

I’ll wait for the clean diesels, like the German Built( as I understand..the disels will be built in Germany, gas engined version built in Mexico) Jetta this Summer… starting around 20K msrp.
Rumors of 47-50 MPG hwy, 37-40 city… Say Mid-40’s combined, for a decent sized car(Not some 13 ft long car, like some sub-compacts, to get 38-40, if they’re lucky, tops, hwy).
Isn’t Honda also bringing out a Diesel Accord in Summer of 08?

What happened to the CR-Z shown here? Rumors of 17-20K msrp.. sporty 3 door hatch/hybrid from Honda?

12/26, 11:22 PM

posted by:

jdasch1

Global hybrid is a diesel hybrid. Honda will have NO problem selling this car. Honda already announced that this new Hybrid will not be offered in a gasoline version. Clean diesel and electric drive= best seller.

12/26, 11:27 PM

posted by:

zoomzoomr

global_lightning, thanks for your insight (pun unintended, but it’s a good one!) into the compromises of hybridizing the Civic. In that light, I guess it makes sense for Honda to make a vehicle specifically for hybrid use as they have for the fuel-cell Clarity — but 200,000 units a year for an all-new nameplate seems lofty, even for Honda! But I still think if Honda plans to build another 2-seater hybrid (CR-Z concept) they should at least offer a non-hybrid Si version as well! :)

12/27, 8:56 AM

posted by:

Htay9500

LJ: yes, a diesel accord will come out sometime in 09. I’m looking foward to it.

12/27, 10:57 AM

posted by:

CTS DRIVER

I think a lot of it has to do with aerodynamics as well. Apparently if the car’s ugly enough, even air will try to avoid it.

Comment by Brendino, posted on December26 at 2:42 pm
.
.
holy crap that was hilarious, good one. :)

 
 
You need to log in with your user name and password before you can leave comments.

    

Forgot your Password?

Don't have a user name yet? Simply fill in the form below and click the link provided in the
confirmation email. You must supply a valid email address to complete the registration process.

  
 
 
 
 
  • Login
  • About
  • Contact
Please note that you need to log in with your user name and password before you can leave comments.
  

login
cancel
Forgot your Password?
Don't have a user name yet? Click here to register now.

Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.

  
submit
cancel
Leftlane is the leading source for automotive industry and vehicle news, new car research, future vehicle information, and reviews. Read by car shoppers, driving enthusiasts, autoworkers, executives, and investors, the website is updated throughout the day with the very latest auto news - as it happens.

Leftlane also provides consumers with accurate and media-rich information on every car currently on the market. In-market shoppers can review specs, read overviews, view high-resolution images, watch videos, and estimate pricing. No other automotive publication brings together the same degree of timeliness, thoroughness and accuracy as Leftlane.
 
submit
cancel