In the latest skirmish over alphabetic product naming, Honda has filed a lawsuit against Ford alleging the new Lincoln MKX sport-utility vehicle sounds too much like its Acura MDX. Honda is asking Ford not to use the name MKX or any name that too closely resembles MDX. “Our goal is to protect the Acura MDX name by ensuring that there’s no consumer confusion between that and the new Lincoln MKX name,” said Mike Spencer, a spokesman for Acura. Lincoln recently introduced the alphabetic naming scheme in an effort to align itself with the naming conventions of many premium European and Asian automakers. Both companies say they expect to settle the dispute out of court. Because the name MKX means “Mark X,” we suspect Ford will simply change the way it writes the name. In November, Nissan dropped its lawsuit against Audi, which sought to prevent the German automaker from using the Q7 name.
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01/27, 11:24 AM
posted by:
madcapp
Honda oughta get sued for sounding too much like Hyundai. And looking too much like them too.
01/27, 12:28 PM
posted by:
JSP
I’ve said this before. There are only 26 English alphabets to go around. If you don’t want to give your car a real model name, you shouldn’t be whining about someone else having a similar letter combination.
think about all the letters we’d have law suits over (and we had some)… M35/45 vs. M3/5 vs. M-class, S3/4/6/8 vs. SL, RL vs. R-class, G35 vs. G-class, Z4 vs. 350Z, etc. it’ll never end!
01/28, 12:07 PM
posted by:
matt
i think Honda should sue em. not only it looks like it, the name is like it
01/28, 12:27 PM
posted by:
s
Honda name came before Hyundai dumb*ss.
You ain’t too bright!
Hyundai wish they were Honda plus GM, Ford, etc.
01/29, 3:33 PM
posted by:
Kenny Perryman
I would love to see Ford issue a press release and tell honda where they can shove there lawsuit. Further more I would love for Ford to expose toyotas deceptive advertising practices. MKX makes me think Mark X. Since there was a Mark III, Mark IV, Mark V, Mark VI…. I think this ones in the bag.
01/29, 6:12 PM
posted by:
Dennis Penner
I feel thar Ford is Giving you a good living and if you are able to buy a new car, you should support the company. Don’t bite the hand that feeds you.
01/30, 9:54 PM
posted by:
w. ortiz
I understand where honda is coming from with this lawsuit. I would be very upset if my automobiles would be confused with a brand of such poor quality vehicles as FORDS
02/11, 2:32 PM
posted by:
Kevin
They should name the Aviator and HOLY UNDERWEAR! It`s egly I can`t spell egly right
06/20, 12:26 AM
posted by:
Kevin Pilatzke
The MKX is a Crossover vehicle, while the honda MDX is more expensive Pilot SUV(sport utility vehicle). No one gave a darn when honda made a smaller version of the sport trac and named it the ridgeline. The confusion maybe for people whom don’t know the ABCs.
Wait until these hondas are sent to be mass produced by good folks of Alabama. Go Ford Go! It is not a replacement of the Aviator, that vehicle is larger then the Pilot or the M D X.