By 2012, Honda hopes to be where Toyota is today in terms of hybrid sales. Last year, Honda sold just 55,000 hybrids. But in the next four years, the company wants to increase that number to over 400,000 per year.
Toyota sold 430,000 hybrids last year, meaning Honda wants to sell as many hybrids in 2012 as Toyota does currently. Of course, in four years Toyota’s hybrid sales will probably increase astronomically as well.
The main factor limiting Honda’s hybrid sales is a simple lack of products, Honda CEO Takeo Fukui told Automotive News. Honda plans to launch three new hybrid models in the next few years, including a sports model and a family car, Fukui said.
Honda is widely expected to sell a sports coupe based on the CR-Z concept by 2010. Honda is also expected to unveil a hybrid-specific model — similar to the Toyota Prius — at the Paris Motor Show in September.



03/03, 11:15 AM
posted by:
A4
they better roll out their diesel lineup soon
03/03, 11:27 AM
posted by:
Fletch
Who cares about hybrid, I want to test drive their diesel.
03/03, 11:35 AM
posted by:
johnnycanuck
Honda had a family car hybrid- the Accord. They axed it. That move surely inspired confidence in those who purchased one.
03/03, 11:57 AM
posted by:
RicardoHead
Hey LLN, when are you going to report about Honda recalling 273,000 Acura TLs? Are you paid tools?
03/03, 12:25 PM
posted by:
global_lightning
The Accord Hybrid had some key problems:
1. Since it was a hybrid adapted to a regular chassis, it had some compromises. For example, the rear seats could not fold down and the trunk was smaller.
2. It was tuned as a ‘performance hybrid’ so it had good but not great mileage and the performance boost was nice but not a dealmaker for your typical hybrid buyer
3. Most important: For the price, you could have bought a maxed out Prius with better mileage, a more flexible interior, and decent performance.
Anyone one of these could have hurt the Accord Hybrid, but combined they killed its sales. The new Honda Hybrids should address these problems.
03/03, 12:32 PM
posted by:
johnnycanuck
You forgot one thing, global- it didn’t look like a hybrid either. How was everyone supposed to know how green you were if the only clue was a few tiny ‘hybrid’ logos affixed on a couple of spots on the body.
03/03, 1:08 PM
posted by:
Shismo
Unfortunately, that’s a good point johnny. It looked too much like an Accord – it needed a light colour earthtone paint, ugly rims (ala Civic), a pignose front bumper (also like the civic), etc. If enough people cared solely about the environment and not about looks, they’d buy a Golf TDI and put the savings into buying home energy from renewable sources, outfitting the house with energy efficient appliances, etc.
And I have to be a bit skeptical of Honda’s plans. I mean, they’re definitely putting a lot of effort into the hybrids (at the cost of powerful engines) but this is the same company that said Acura would be a rival to Bentley/Rolls Royce, and they can’t even sell 200K Acuras. Doublind Acura solely with hybrids sales seems too optimistic.
03/03, 1:37 PM
posted by:
SwerveEarly
Hybrid lawnmowers can’t be far behind.
03/03, 3:53 PM
posted by:
Heart64
Honda will get it right second time rest assured. Their second time offerings will get much more notice while dummies over at GM continue to sleep and come 0ut with Gas guzzling CTS-V and G8’s in particular think that Hybrids are a farse. Well their going to be in for a big surprise because eventually the company that has the most experience in the newer technologies and plug-ins will eventually win more market share.
03/03, 3:55 PM
posted by:
Heart64
to GM rockabye baby on the tree top when the wind blows the cradle will rock when the bow breaks the cradle will fall and down will come GM cry babies cradle and all!!!
03/03, 4:42 PM
posted by:
Shismo
Heart64 – Yes, because the CTS-V represents the entire lineup. When looking at fuel efficient vehicles I always look at the performance vehicles….come on.
According to your wisdom we can say Honda sucks because the Ridgeline is a V6 with 17MPG. Idiots like you are the reason why I’m always so embarrassed that I own a Honda.
What happened to the Malibu hybrid? Its also not the only GM hybrid, and GM also has flexfuel vehicles available (yes I know about the debate over ethanol, simply pointing it out as an option). They’ve also been developing hydrogen vehicles, the Volt, etc.
And I don’t understand why people want automakers to fail. If you live in North America the big 3 employ many people and are a large part of the economy and even if you aren’t part of North America or don’t care about the jobs, then there’s the fact that competition breeds creativity.
03/03, 9:10 PM
posted by:
global_lightning
@Johnnycanuck, Shismo,
I understand these questions about not ‘looking’ like a hybrid, but look at Ford’s success with the Explorer Hybrid. Nissan is also moving the Altima Hybrid very well, unfortunately it’s still limited to a handful of markets. Beyond its love-it-or-hate-it exterior, the Prius is a very flexible family car. Up here in DC, you’re not impressing anyone by driving it.
As far a Acura goes, I think it’s days are numbered. They build very competently engineered cars but have very little emotional satisfaction. The original Acuras didn’t promise luxury, but performance over their Honda siblings. The further Acura has gotten from this, the worst their sales have gotten. Acura’s biggest competitor is not Lexus or Infiniti, but Honda’s new Accord.
03/22, 12:51 PM
posted by:
jackjimturkey
r-head: further proof that honda makes the world’s best cars.