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Honda to shutter European design opperations

10/06/2009, 11:57 AM

By Drew Johnson

The downtrodden global economy has forced many automakers to close factories and offices, with Honda’s European design studio the latest to fall victim to the current financial climate. Honda’s European design studio – located just outside of Frankfurt, Germany – will shut its doors at the end of next month.

Honda will shutter its car and motorcycle design studios at its Offenbach R&D center by the end of November. Although the design studios will be closing, Honda will continue operating its R&D operations out of the facility.

“This is a regrettable structure change due to the current economic picture,” Honda spokesman Christophe Rust told Car Design News. “The German design activities will be discontinued with effect from the end of November”.

The move throws into question Honda’s entire European design plans. Motorcycle design will likely be moved to the company’s facility in Rome, but it remains unclear if Honda will establish another European car design studio.

Opened in 1992, the Offenbach facility has designed a number of concepts, including Honda’s OSM show car in 2008.

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10/06, 12:26 PM

posted by:

johnnycanuck

Most recent Honda designs make me shudder. Maybe they should keep Europe and shutter whoever is responsible for the likes of the Crosstour.

10/06, 12:35 PM

posted by:

psiclone

Yeah, this could be a good thing depending on which designs they were responsible for. I love forwarding articles like this to my friends that think the Asian manufacturers are impervious to the economic problems.

10/06, 12:37 PM

posted by:

ricky_b

I’ll be third to agree here. Honda (esp Acura) seems to have taken too weird a direction in the products lately. Crosstourer and ZDX in particular are exceptionally bad looking designs.

10/06, 12:58 PM

posted by:

A4

johhny +1.

10/06, 1:03 PM

posted by:

FSVT_ROCK

Crosstouer is the worse vehicle Honda design

10/06, 1:11 PM

posted by:

Need more oil for GM

HAHAHAHAHAHAHAHAHAHA Hopefully this is the beginning of the end for Honda! Their crappy, cheap unreliable vehicles are inferior to GM.

Honda will be another victim of the American Revolution!

Be American. buy American. Buy GM. It is your patriotic obligation

10/06, 1:33 PM

posted by:

jmayhew

I honestly cannot take a news site seriously when they can’t even spell check before posting a story.

OPERATIONS. I could spell that in grade 3 you tools.

10/06, 2:09 PM

posted by:

aesir

johnny +2

10/06, 2:16 PM

posted by:

Smegley Wanxalot

Honda should shut down their US design studio responsible for their current line-up of abortions, and keep the german studio open.

The germans came up with this for Honda …
…. http://www.hondatalk.net/honda-osm-upcoming-roadster/comment-page-1/

That is one sweet roadster. It shows they are closing shop on their talent, and keeping their garbage.

10/06, 2:25 PM

posted by:

Borat

I reckon formula “no good deed goes unpunished” works every time. To bad for Krauts. Perhaps that 2 seater still can be produced.

10/06, 3:19 PM

posted by:

snoogah

johnny +3

10/06, 6:02 PM

posted by:

mitzo

Smegley is right – the European Civic, for example, is remarkable. Our drab ungainly sedan version is the design equivalent of a wet fart.

10/06, 6:25 PM

posted by:

lemonade

speaking of closing satellite studios, GM should close their Cali Studio 5150. They haven’t done anything relevant or made any recent contribution to GM’s product efforts.

And no, the Graphite while it will be decent; is no justification. Too little too late.

10/06, 7:42 PM

posted by:

AutoCritical

What a shame, Its always interesting to see how companies have design studios around the world, acknowledging that it will broaden their design scope and flavor.

I guess losing the European design studio, as much of a shame it is, would make more sense than losing out on a Japanese studio….

10/06, 11:20 PM

posted by:

Samintosh

Hey Johhny, is this why Honda has been the best selling car in North America for years?

10/07, 10:00 AM

posted by:

Need more oil for GM

Honda just needs to shutter themselves completely. Give the world the honor of admitting they suck compared to companies like General motors. Their fanbase should also take a long walk off a short pier as well. Idiots shouldn’t even be in existence. It’s unAmerican to buy foriegn crap like Hondas.

Be American. Buy American. GM. An American Revolution

10/07, 1:13 PM

posted by:

MITCHELLSAN

“Need more oil” must be union rep for G.M. I work for a dealership that sells both General Motors and Honda products for sale in a G.M. town, I consistently get people wandering over from the G.M. lot to look and drive Honda’s because they are sick and tired of expensive repairs over and over, the best warranty in the world doesn’t make up for the fact that your spending time in a dealership waiting room because it (insert any G.M. part here) broke again. The touted J.D. Powers initial quality award is just that… INITIAL QUALITY! Let me know what that Malibu is worth in 2 years after $10,000 in rebates and the Initial quality fell off the damn thing at mile 12. Secondly most of those cars are American made by hard working Americans who are paid in American dollars and pay American taxes and spend their money in American operated businesses. What they aren’t, are union shops. That is another argument for another time. Honda = high quality, economical real value priced auto’s that are safe and fun to drive & millions if not billions of dollars into the american economy. Of course there are exceptions to every rule, as Howie Long likes to say in the Chevy commercials…. they can’t build a lawnmower either.

10/07, 4:17 PM

posted by:

Samintosh

Need more oil for GM, I think you need to see a shrink!! Seriously, not kidding….

 
 
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