Following a number of complaints about a possibly offensive Hummer H3 commercial, GM has reworked the 30-second spot to be less controversial, reports Automotive News. The ad contrasts two men at a grocery store checkout — one purchasing a container of tofu, the other arriving with slabs of meat. The tofu man is then shown leaving the grocery store to buy a Hummer. He’s later shown in the vehicle eating a burger, followed by the tagline “restore your manhood.” In response to complaints, GM has changed the line to “restore the balance.” The Leftlane Perspective: Without the shock factor, this ad loses much of its value. Wasn’t political incorrectness the point?
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