General Motors is considering axing the Hummer H1, according to a report in the Detroit News. While the H1 is admittedly “very important” to the brand’s rugged image, consumers are increasingly seeing the H2 as the “real” hummer. “In their minds, that’s more representative of the Hummer brand than the H1,” Hummer general manager Martin Walsh was quoted by the newspaper as saying. Hummer sells just 400 H1s each year for $140,000 apiece. More to the point, sales of the H1 have fallen steadily over the last five years — from a high of 875 in 2000, to 374 in 2005.
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