While the automaker is not actively working on developing such a vehicle, it has been keeping a very close eye on the lucrative market segment to see if entering it makes sense from a business point of view.
The term premium is tossed around on a regular basis in the auto industry and Krafcik did not specify what exactly is meant by it.
If Hyundai ends up giving the large crossover the green light for production, it will be aimed at consumers in both China and the United States and it will slot above the upcoming long-wheelbase 3-row variant of the Santa Fe SUV.
The range-topping crossover will likely ride on the rear-wheel drive platform that underpins the Genesis and the Equus, a platform that Hyundai openly wants to use for other vehicles in its lineup, including crossovers.
A timeframe for the possible introduction of Hyundai's yet-unnamed crossover was not given. More details about it will be available in the coming months.
Photo by Mark Elias.
