Mostly luxury cars are adorned proudly with the maker’s logo on the grille or hood. Not the Hyundai Genesis. Hyundai has decided to omit its logo from the grille of the new Genesis luxury sedan, the company announced this week.
At the Detroit auto show, the automaker showed one version of the Genesis with the Hyundai logo and one without. Apparently, reaction to the version without the logo was more positive, so that one will see production.
Hyundai’s vice president of product development disclosed the decision at the Chicago Auto Show this week, according to trade publication Automotive News.
Many consumers associate the Hyundai nameplate with economy cars, so it’s likely Hyundai feels the need to shun the image as much as possible. There were rumors about a new Hyundai luxury brand, but so far that idea has not materialized.
