The point is some people will buy a car just for the bells and whistles
Some want to buy from a company, that has sold them before, and will sell them again
$35k is a ton for a Hyundai
Unless you really want bells and whistles
DrFill

In content, not badge pride BS.

Forget it.

How exactly do you figure Hyundai is the White Castle of cars? The true automotive White Castle is without a doubt a Chinese company.

Spykerman- Definetely. It seems like they get lazy once they’ve established themselves on the market. It’s like Nike making ten dollar flip flops but the total price for the flip flops and the swoosh on them is forty dollars. That badge costs alot extra.

This doesn’t mean much to the rest of the brand
Your core is what puts food on the table
Check Elantra and Sonata sales
Hyundai still has a lot of work to do

They should put this extra energy into a new brand, or their core vehicles
This is Lipstick on a pig

If people don’t want good sales service, vehicle service, or resale value, which would all be better under a new luxury brand, the joke is on them
I say this will not reflect on the brand, just as it never has before in history
It’s a sign of desperation, not good strategy
The market is in desperate straits, so bad strategy can be overcome by price

If they were really smart, they could shut down the Acuras and Lincolns of the world by putting the coupe, sedan, and Equus together in a luxury brand
DrFill

If so, then, agreed. And sign me up for one.

Simply put, the Genesis is legit. It took a lot of trial and error (remember the XG300?), but the car is strong, stronger than anyone ever thought possible. I drove the car. I spent a lot of time in the vehicle, and I can tell you that the Genesis sedan is revolutionary, and will finally help Hyundai shed its stereotype.

I think an upscale buyer would rather buy something with the Genesis BRAND attached to it, don’t you? I mean, rather than Hyundai. It kind of comes with the stigma of their past cars. They should separate it more that way. There is talk from some people about them making a “Genesis Brand”, kind of like Toyota wants a “Prius Brand” to release different hybrid cars without having a hugely swollen lineup.

And that hood ornament HAS to go.

You’ll notice that cars in that price range are all one thing: Distinctive. Yeah, some can be called “ugly” and whatnot. But when you hit that price range, you don’t want to look like any of your competitors.

So the Equus could really use a sheetmetal refresher before coming here. It looks about five years older than the Genesis.

But people looking at LINCOLN, ACURA (not HONDA), and INFINITI (not NISSAN) will consider HYUNDAI.

As far as overpricing, I’d have to see this Equus before I made a judgment. The Genesis Sedan looks like a really good car, hence my dismay why GM would stop at only two Zeta cars, the G8 and the CAMARO, and FORD has yet to do or say anything concerning the FALCON.

The GENESIS is exactly what a ZETA BUICK or top trim CHEVY might have been. A NEW CADDILAC STS or DTS would be more in line with the Equus maybe.

If Ford had their act together, why have we had an inferior Focus for the past 4 years and for at least 1 more year? Maybe they are getting it together, but it’s far from being together currently.

Still, in this economics climate, people are cutting back. “C’mon guys, I drive a HYUNDAI!”. This wouldn’t attract buyers of the German brands, either the S/7/A8 or E/5/A6. Buyers of Lexus, Infiniti, Cadillac, or Lincoln would be more inclined to change brands, as they tend to be a bit less brand conscious.

I was going to hold out for the new 300C/Charger and then decide between those or the Genesis 4.6, but now I might have to pony up a bit more. I’d buy one.

But, i sincerely wish them all the best of luck

Hyundai has their sh!t together and Ford/Gm don’t. That’s it.

Why did GM kill off their Zeta Platform again… and where is the FORD FALCON?

Man, give them any kind of an opening…