Echoing comments made by Ford and Nissan, Hyundai has revealed that it believes the U.S. auto market has finally leveled out. U.S. auto sales are down nearly 40 percent this year, but Hyundai thinks the market has finally bottomed out, with a sales increase possible by year’s end.
The U.S. auto market has been relatively flat at a 9.5 million to 10 million unit sales rate this year, which is encouraging news for the Korean automaker. With the market apparently bottomed out, there is some real potential for sales growth in the coming months.
“If you look at people who say they are going to buy in the next six months, that number is increasing month over month in a pretty big way,” Hyundai chief John Krafcik told Reuters.
Krafcik said he is also encouraged by the government’s recent passage of a ‘cash-for-clunkers’ program. The scrappage plan will give buyers up to $4,500 to trade in older vehicles on new, more efficient models. “As long as the economy has these green shoots and these little bits of sunshine, we do see some possibility for it to grow beyond the 10m unit level,” Krafcik said.
Hyundai has fared better than most in this down market with sales off by only 7.9 percent. In comparison, the market at large is down about 38 percent.



06/23, 12:39 PM
posted by:
RaineMan
Considering that the “Cash for Clunkers” program has been neutered by the Senate, the cost of gasoline is up 33% since April, and May’s unemployment numbers were higher than April’s… I doubt we’ll be seeing an “uptick” anytime soon. These people are deluding themselves.
Unemployment numbers hit 11% here in NC… and they’re over 15% across the border in SC… things aren’t getting better.
06/23, 12:55 PM
posted by:
cocojoe53
I agree, it will be awhile before we see a general turnaround.
06/23, 1:17 PM
posted by:
bigs4610
its going to get worse
06/23, 1:29 PM
posted by:
05Z88Path
Hold on guys, lemme check my magic 8 ball…
06/23, 2:44 PM
posted by:
Borat
It’s not that Hyundai guys have any better ideas then Ford, Honda and Nissan guys, but they gotta say something! Otherwise they are not captains of industry. It is not politically popular to say what you really think (Wagoner rings the bell? OK he is a schmack, but it was not his board that canned him).
06/23, 4:24 PM
posted by:
johnnycanuck
Thanks for that Hyundai. By the way the grill on your Genesis sedan still looks like a Klingon forehead.
06/23, 4:30 PM
posted by:
RaineMan
I nice comparison Johnny!
At least it’s better than the Sonata grille on the Genesis Coupe. $30,000 car with the same grille as a $10,000 car… what a load of crap.
06/23, 5:52 PM
posted by:
mayer_ray_nagin
Q: ………”What must I do to convince you people?”
Worf: ….”Die.“