That’s a Hyundai? We heard these words repeatedly while testing the new Genesis luxury sedan in the heart of the American Riviera, Santa Barbara, California. Compared immediately to models in the Lexus and Infiniti lines, we dig deep to find out if this Korean upstart is a poseur or the real deal.
What Is It?
A five-passenger sports performance sedan, it’s a rear-drive platform powered by either a V6 or V8 powerplant to equal the competitors in an already crowded market. The new platform will form the basis for yet-to-be-developed future products.
What’s It Up Against?
Hyundai expects a typical buyer will also be checking out the Chrysler 300C, Pontiac G8, Lexus ES 350, and Cadillac CTS. But that hasn’t stopped them from reaching upwards for inspiration. The new Genesis, according to John Krafcik, Hyundai vice president for product development, was benchmarked against such luminaries as Mercedes’ E-class, Infiniti M, BMW 5-series and Lexus GS-series automobiles.
Any Breakthroughs?
First, and the most obvious, is the rear-drive platform that the Genesis is based on. Moving onward, we find more interior room than that found in either the BMW 7-series, or Mercedes Benz E class.
While not a “true” breakthrough, Hyundai has chosen to load up the content in the Genesis with “technology and appointments” of its higher priced rivals. They continued and made it available at a more attractive price point that the competition would have a difficult time matching.
How Does It Look?
Conservative, while at the same time, elegant.
The 2009 Genesis features a design that does not look out of place at the country club or the office. In other words, it features classic design that owners would be proud to show off.
Hyundai wisely chose to limit the placement of logos on the Genesis to the trunk lid and wheel centers. The grille has a more-than-passing similarity with the forehead of Star Trek’s Lt. Worf. Admiring that same bold front grille with no visible logo, to the clean lines running along the length of the car, it is an apparent exercise in restraint, which results in a look of strength. Offered with two engine choices, the only obvious determining design elements are the chrome strips on the lower flanks of the doors, and the 4.6-liter badge on the rear.
And Inside?
The Genesis features Hyundai’s new take on the premium performance sedan. Single-stitched two-toned black and saddle brown leather covers the dash, doors and seats and offer a subtle reminder that this is not your father’s Hyundai. Extremely supportive front seats offer excellent bolstering, heating, and an optional driver’s cooled seat.
The Lexicon brand audio system holds court over the center stack, with excellent sound reproduction, iPod connectivity, and a six-CD changer from its 528-Watt head unit and 17-speakers. An integral part of the technology package, the system, which includes navigation, offers what Hyundai has chosen to call the “Driver Info System, with controller.” We call it an iDrive that’s intuitive and useable. The package also includes a rear backup camera, auto HID auto-leveling headlights, front and rear parking assist sensors, the cool seat option and Bluetooth phone, and adds an additional $4000 dollars to the MSRP of $37,250-dollars.
Our 4.6 model featured one of the quietest interiors we have seen. Tuned in the world’s most advanced aero-acoustic wind tunnel, they’ve even developed an under-floor-cover that further enhances the vehicle’s NVH, while at the same time increasing fuel economy and reducing drag.
But Does It Go?
Let’s put it this way: The expected buyer of the Genesis Sedan would never drive it the way we did at Buttonwillow Raceway’s smaller roadcourse. But it’s a damn comfort to know you could.
Our V-8 equipped model featured the new Hyundai 4.6-liter engine that pumps out 368-horsepower with regular fuel, and 375-hp with premium. Following the Greek-naming convention of previous motors, the new “Tau” engine cranks out 333 lb-ft of torque with premium fuel and 324 lb-ft without. Power is transferred to the pavement by a ZF six-speed automatic transmission with Shiftronic.
All the power, all the time. Exhibiting a great exhaust note, and equally impressive torque, the V8 gushed power every time a gentle nudge was tapped out on the go pedal of the engine. Expect mileage in the neighborhood of 17 city and 25 miles-per-gallon highway.
The 3.8-liter Lambda V6 engine is good for 290-horsepower and 264 lb-ft of torque on regular fuel. It transfers its power to the macadam by an Aisin six-speed transmission, also with Shiftronic. Hyundai estimates mileage ratings of 18 city and 27 highway mpg,
Handling on the winding roads from Santa Barbara to Buttonwillow, displayed a well-sorted sports sedan. Unlike other vehicles in the segment which use MacPherson struts in front and a multi-link suspension in the rear, Hyundai engineers chose to use the advanced five-link suspension in both the front and rear of the car. The Sachs-developed Amplitude Selective Damping system joins in to force a higher spring rate on rough roads and during cornering while it adjusts itself for smoother ride when the road settles down.
The electro-hydraulic power steering system provided good feel while off center, but felt slightly numb in the middle. It wasn’t bad, but to our touch we wanted to feel more input while cruising in a straight line. On the road course, it felt like a different car, diving into turns, and with a quick squeeze of the four-piston brake calipers on 13-inch disks, diving right back out again. Acceleration of the big V8 provided for an effortless run on the course, enabling us to will the car through the turns, and power out to wherever we needed to be on course.
Like we said, you most likely will never need to drive like this, but knowledge in the fact that you could is powerful.
Why You’d Buy It
You feel the need to be an innovator or early adopter rather than follower, and you like the 10-year, 100,000-mile warranty. Value trumps all, and you recognize this car as a hell of a good deal.
Why You Wouldn’t
Prestige is your middle name, and you want to be the coolest guy on the block; you’re looking for more aggressive styling; or you’re just not ready to view Hyundai as a luxury brand.
Words and Photos by Mark Elias.


06/27, 9:59 PM
posted by:
DrFill
Yawn!
DrFill
06/27, 10:07 PM
posted by:
maxcar
Its a Korean Infiniti G35 sedan.
06/27, 10:19 PM
posted by:
Rover3500
You’d buy it because you’d want to be an innovator? Since when was buying a Hyundai innovative? They haven’t done an innovative thing in thier entire history. You’d buy it if you were a slave for ****ty vanilla copycat styling and horrendous appreciation and you liked brands with all the appeal of syphilis. This is an average vehicle in every way and totally pointless. A luxury executive sedan with zero prestige, yeah I’ll buy like 20. Epic fail
06/27, 10:20 PM
posted by:
Rover3500
Horrenedous depriciation that is and horrendous appreciation of mediocrity
06/27, 10:37 PM
posted by:
elviososa
hmmm….too late to the game….and the look already boring
06/27, 10:37 PM
posted by:
Shift.wav
When I look at the side profile of this car, Infiniti M comes to mind.
06/27, 11:09 PM
posted by:
buytheredcar
Looks better in person.
For the price, I’d buy one over any Big 3 sedan.
06/27, 11:24 PM
posted by:
Rafa LL
That horrible failure already looks 5 years old. There are a lot of better machines that come to my mind for $40k.
06/28, 12:41 AM
posted by:
A4
the difference is id much rather have a G35 sedan, maxcar.
06/28, 12:41 AM
posted by:
johnnycanuck
Mark: love the Star Trek interpretation of the grill. You also could have added that inadvertently Hyundai has also equipped this Korean p’tak with a cloking device as it’s virtually invisible. I hope their advertising campaign includes green alien woman, a holodeck recreation of Seven of Nine naked wearing nothing but William Shatner’s toupee and the seldom seen Borg phallic implants. And as long they’re firing unarmed photon torpedoes at the North American buyer why not change their slogan to ‘Hyundai, boldly going where everyone has gone before’. F*ck I hope this doesn’t end with ‘to be continued’.
06/28, 12:45 AM
posted by:
inspire
Wow … a lot of trash talking on a car no one here has even seen in person or driven.
Based upon what the automotive journalists (less the one from Korea) have said about this car, it’s a great first shot at breaking into the ‘luxury’ market. Did Lexus sell like hotcakes when it came out? I think many of the same narrow-minded people said the same thing … “wow … looks so boring” OR “what kind of jap crap is that”. I see a lot of parallelisms to this.
While I’m not saying Hyundai is at par with Lexus of the early 90s in quality, their approach and their design cues are very similar. Don’t kid yourselves … how many other companies are putting their money where their mouth is with a 10yr/100k warranty? I don’t see Toyota doing this … and aren’t they the benchmark to “quality” to the average auto enthusiast?
I’m not going to be a Hyundai fan-boy, but I will give this car a chance to impress/unimpress me in person.
06/28, 1:25 AM
posted by:
SigmaHyperion
johnny — Sooo….Seven of Nine wearing nothing but a Shatner-esque Toupe and a Strap-On would entice you into buying a Hyundai?
Ooookay…
06/28, 3:34 AM
posted by:
VictorRaikkonen
Regardless of what inspire has written above, the car does look rather old right out of the gates. In fact, the car actually reminds me of the last edition of the Infiniti I30 from both the rear and t/profile. Further, and more importantly, I will admit that I am a badge snob and would NEVER buy a Hyundai…. plus, when everything in the vehicle costs $10.00 USD to replace, you can afford to be a 10yr/100k warranty on the vehicle. More or less, that is a sales pitch to entice people to actually consider the brand, not a show of faith in their product.
06/28, 8:35 AM
posted by:
gbb
I dont have to see it to call it what it is……garbage for idiots. Always and forever, Hundai=crappy little beaters made for morons. The simple fact that Hundai’s line of pseudo autos actually exist proves there IS a sucker born every minute.
06/28, 10:04 AM
posted by:
mujician
Ok….being that I have actuallu seen this car I can say it isn’t that bad. Given the styling is a hair out dated and the fact that it is a Hyundai. It has more interior room that any of it’s competitor’s (I would assume Lexus,Infiniti,BMW, Mercedes, Etc….). For Hyundai, they have come along way in a short period. Congrats Hyundai, now just find a way to get your quality and resale up and you’ll be ok…..
06/28, 10:05 AM
posted by:
mujician
Did I mention I’m drunk…… . . . . . . . . . . . .
06/28, 12:26 PM
posted by:
VictorRaikkonen
Glad you cleared that up because I love when people mention interior room as such a great thing. Seriously, unless you are a giant or have to ride of the back of a small coupeish car.. how often do you get in and say, “Wow, this sure is spacious.” F’ing aye, I wish people and the media would get off that interior room bull because I am 5′8 and can give a sh*t less about how much space there is for my head/the person in the back… they should have their own car.
06/28, 12:48 PM
posted by:
kgm777
“The Sachs-developed Amplitude Selective Damping system joins in to force a higher spring rate on rough roads and during cornering while it adjusts itself for smoother ride when the road settles down.”
What does it do with freeway expansion joints?
06/28, 1:38 PM
posted by:
lambosrule25
awesome. can’t believe its a hundai
06/28, 1:49 PM
posted by:
surfcat
No wonder Asia is the knock-off capital of the world: MB grill (slightly altered),
a 5-series front end, a 7-series back end, a complete lifting of the Hofmeister
arch on the back door, Audiesque interior. In journalism it is called “plagiarism.”
In auto design it is called “plagiarism.” Unfortunately nobody looses their career
over blatant copying. In order to progress, Hyundai must be original with content.
Otherwise, it is a blue light special. Totally missing a clean opportunity to invent,
take a leadership position and give the world something new.
06/28, 3:06 PM
posted by:
mayer_ray_nagin
For the price, it’s nice. “Plagierism” is how Lexus made inroads into the luxury segment. It’s probably not what my next car will be, but all you Korean-haters sound like the Japanese-haters in the late 80s when they released their lux barrage onto the market. Haters always get the shaft in the end.
That goes for domestic-haters too, btw.
06/28, 3:10 PM
posted by:
Zo0M 6 Zo0M
People will have to soon realize its not what it looks like…
its what it offers and at what price
which in essence name another car that is comparative to this as for in options, ride quality, price & comfort.
I’ll give you to the end of today…oh and it can’t be a used car either.
06/28, 4:56 PM
posted by:
2002tii
Regarding interior space, it is a big deal! I was in my friends’ Volvo S60 one day and when I got the seat adjusted for my 5′-9″ size, the back of the driver’s seat was literally 5 inches from the front of the rear seat. Unless their legs were tucked under them, there was no room in the rear seat for anyone.
And yes, I think it’s great that Hyundai has the 10-100 warranty. It helps to add value to the vehicle. Toyota, Honda, GM and all the others should too. If the products were so robust, the warranties would hardly be used.
It’s nice to see such open minds on this board. Everybody is so quick to judge without even having had the opportunity to sit in, drive and look the thing over.
06/28, 5:29 PM
posted by:
melias
I didn’t mention in the story, but it does quite well with the freeway expansion joints, and railroad grade crossings, too.
06/28, 5:55 PM
posted by:
VictorRaikkonen
I am sticking to what I said about interior space 2k2tii, who gives a rats arse about people in the back seat… tell them to drive their own car. And the 100k warranty, adds no value to the car, referring back to my comment about 10 bucks and lack of faith.
06/28, 10:47 PM
posted by:
howsmydriving
The new Genesis’ engine is far more powerful than the last generation Camaro Z28 (or SS for that matter).
06/29, 4:46 AM
posted by:
Zo0M 6 Zo0M
so nobody could come up with a car….
06/29, 9:38 AM
posted by:
melias
Zo0M 6 Zo0M
You bring up the exact points we look for when evaluating a car. Looks and performance do play a part in the overall package, but value is right up there as well, especially in today’s economic climate.
With the new Genesis Sedan, Hyundai has managed to hit all the key points, including the latest options, workmanship, and ride quality at a fair price.
Mark Elias
06/29, 2:05 PM
posted by:
Impulsive
For the bashing fools, your ignorance and stupidity is on display. Even horse manure has worth in fertilizing … your (stuff) posted here is toxic rat droppings.
06/29, 5:07 PM
posted by:
Impulsive
Editor, you didn’t proofread the article so why are you editing my FACTUAL post … “(stuff)” should not have replaced S H I T, which is what these clowns have posted.
06/29, 5:17 PM
posted by:
TOZO
It should not try to hide hat it is. I say, put a big wiggley H (the Hyundai handshake emblem) on that grille the way Mercedes puts its emblem on its sports car grille.
That or it seems to have its own emblem the way the Olds Aurora did, hiding the fact that it was an Olds. So maybe a big one of that. But a blank grille? That’s just admitting the car is not much. Example: the blank-fronted Kia Amanti.
06/29, 8:57 PM
posted by:
jayjc08
So all you guys come up with is because Lexus started out copying BMW and MB, that gives this reason to do so also? In my opinion, Lexus still visually takes too many cues from BMW and MB.
Look, leave out pricing, look at this car from an unbiased view concerning value. It’s a handsome, hopefully well crafted vehicle. But once you take away the value of the overall vehicle compared to a market that’s bloated three or four thousand dollars more than it should be, all I see it as is a phony. A fake. A copycat. It obviously takes many styling cues from BMW, which I think we can all agree on. Most of you are also saying it takes styling cues from Infiniti, but as I see it, Infiniti is still taking some styling aspects from BMW (Hoftmeister (es) kink, overall profile).
You end up with a copycat, something that many people see Hyundai and many of the Japanese manufacturers in the past as. Did anybody think that’s part of the reason why Hyundai earned literally NO respect, until they began importing and making in house designs recently?
I saw this as a clean chance for Hyundai to make something maybe a bit conservative, but original. The original concept stayed close to it’s routes and looked great. It most likely would have been watered down, but I would have given Hyundai an immense of credit more than this.
Only when you equate the value this car gives you at this price does it appear as a good choice, and not a copycat.
06/29, 9:42 PM
posted by:
Veda
I for one can care less about the Genesis’ styling. This car is all about features and technicals that you can’t previously get on a vehicle at that price point. They are selling a lot of stuff for so little. This is how they’re going to market it. Those who want pretty things they can brag off on can stick with the germans.
06/30, 6:11 AM
posted by:
Zo0M 6 Zo0M
While you guys brag and boast about a car being original and all that good nature…
i’ll think i’ll go ahead and purchase a car that’s a copycat but has all the options i want in a much affordable price bracket. Hope you have fun in that fully loaded BMW for twice the price. If looks were everything some you guys would have been married and divorced a dozen times or in and out of relationships. Im glad I dont judge a book by its cover.
06/30, 7:36 AM
posted by:
JohnnyBlazE
VictorRaikkonen: 5′8″ isn’t that immense though.
I’m 6ft 2 and I drive an E30 3 series 2dr which leaves about 1.5 inches of “legroom” behind my seat… Literally.
Sometimes a car with loads of legroom is a boon…
For your own intents and purposes though, as with mine, I choose the car that offers me, the driver, what I want…
06/30, 8:02 AM
posted by:
mayer_ray_nagin
Hey Mark Elias, I’m sure that a few others besides myself would like to thank you and the other reviewers here at LLN for your efforts in trying to keep us informed. We sincerely appreciate it.
06/30, 8:26 AM
posted by:
melias
Mayer_Ray, and all LLN readers,
Thank you! We appreciate the fact that we have such passionate readers!
Mark
06/30, 9:54 AM
posted by:
xyunya
I think it is decent car especially for the money. I just can’t imagine professional customer who is accustomed to certain level of service walking into Hyundai showroom without being intoxicated. And when he will walk up drunk into showroom he will sober up and retreat quite quickly after dealing with stuff in presence of their parole officer.
06/30, 10:56 AM
posted by:
Rick_WagonWheel
^^ Huh????
06/30, 11:55 AM
posted by:
tripleonefive
Its nice and all but I just think they dropped the ball with the styling
If they had kept it true to the concept I would seriously consider it
The look is growing on me but all and all its still a mess of old luxury car designs
Sorry Hyundai
06/30, 5:06 PM
posted by:
DialM4Speed
A $40K Hyundai? ROFL-MY ASS-O!!!! And nobody with half a brain will EVVVVER be ready to view Hyundai as a luxury brand.
06/30, 6:14 PM
posted by:
cmx
Zo0M 6 Zo0M, valid point.
DialM4Speed, another valid reality for some.
Think about the last time somebody was enthusiastic to say they own a Hyundai. (Or any other carmaker with mediocre image perception)
“So Mark, what do you drive?” “Well, I’m driving a Hyundai, but I’m in the market for a new car/It was a handmedown so I couldn’t avoid it/I got it really cheap and the list goes on for subdued self defence and explanation for the slight embarassment of owning something with an image perception. It’s all about the image.
“So Mark, what do you drive?” “Oh, I drive an 3-Series! It’s great, the performance and the legend of the 3. I love everything about the car.”
You do get what you pay for though. Time and time again, it’s proved to be true. You buy a $15,000 car, you get a $15,000 car with all the features expected of it.
You buy a $55,000 car, and you get a $55,000 car with, again, all the features expected of it for the most part.
With the Genesis, they must have cut back on SOME of things we cant see. Things that are hidden from sight, under the carpets (which look like they did come out of a Lexus) or some other way to compensate. Unless the parts supplier is smoking something.
06/30, 9:46 PM
posted by:
Veda
CMX: Yeap, but most of those things should be well hidden from view. What’s important is that they don’t skimp on the mechanicals and the features that they boast about. I certainly don’t mind the E-Class suspension on an entry level premium car.
06/30, 10:04 PM
posted by:
bigp
well i have an i would take an g8 gxp an run laps around this ****
06/30, 10:54 PM
posted by:
JoshyLofty
anyone with half a brain wouldn’t have considered Toyota to be luxury either. Where’d lexus come from? from what i read, the veracruz is getting higher ratings than the RX so maybe hyundai really can be considered as a luxury brand. its just that people are too stubborn to.
06/30, 11:52 PM
posted by:
Impulsive
‘Veda’, don’t bother with the monkeys. Leave them behind.
07/01, 12:33 PM
posted by:
ktulu
This is not what goes N my mind when I think Hyundai. it looks really good
This is better than a Lexus or about ueven with an Infiniti.
This car is not for domestic buyers. 300C and G8 and CTS are in a different area, but maybe the Infiniti. will compete with those.
Hyundai always puts a lot of stuff un its cars. They are selling a lot of stuff for so little
Star Trek is a good show. Biut ionly the original
Lambda V6?
It is a Korean Infiniti G35 sedan.
Toyota has low wqualuitynow, and a 100,000-mi warranty would not work.
the Olds Aurora was a good enuff. but bnot spectacular car.
. This is how they’re going to market it. Those who want pretty things they can brag off on can stick with the germans.
Any1 would have fun in a fully loaded BMW
the veracruz isbetter than the RX
07/02, 9:19 AM
posted by:
cwa107
Hyundai needs to spin off a luxury marque quickly. This seems to be a great car that is very competitive, but I can’t see anyone dropping $40K+ at a Hyundai dealership. Part of buying a luxury car is he dealership experience. Mazda tried to do the same with the Millenia and VW with the Phaeton, but both were failures.
07/03, 9:12 AM
posted by:
melias
CWA107,
The issue as I heard it from insiders is that for years, Hyundai dealers have carried the brand while the cars were less um, shall we say desirable. These same dealers who have been clamoring for a nice product to sell are hesitant to have to go out and build a freestanding new dealership just to house a luxury brand. At least in the short term.
If Hyundai can continue to hit at least triples if not outright home runs for a couple of years, they would then have a case to bring to the dealers for building a separate dealership for the higher-line cars.
Mark Elias
07/08, 4:52 PM
posted by:
THawkoo
You can get a Cadillac CTS for $40k…
Why would you get this crap at $40k?
07/25, 2:11 PM
posted by:
tfertig
Reading the comments that were made against the Hyundai Genesis are so very annoying. Everybody is entitled to their own opinion, but when they are coming from closed-minded people, they really don’t hold any weight. I have seen the Genesis in person and have been in the car and both the interior and exterior look great. The interior materials inside seem first rate, but again, we won’t know how everything holds up until the car is out for about a year. I hesitate to even address all the ignorant comments that are made, because it’s obvious that those individuals making them are ****y and insecure. A badge does not determine who you are. People call the Genesis a copycat, but what do you call all those people that only buy what the “general public” considers to be prestigious and luxurious? I would call them copycats as well that don’t have a mind of their own. People grow up. If you don’t like the car, leave it at that.
07/29, 8:54 PM
posted by:
pwwatso
It is a shame that this site gets cluttered with negative comments from fools that haven’t personally seen this excellent quality vehicle. The double firewall and other noise reduction features plus a super quiet refined engine and high tech electronic features have to be seen and experienced to be appreciated. If anyone is looking for all of the state of the art electronics, features, and add in sports handling & performance, this car is well worth looking at carefully. When you consider a 6 liter Pontiac G8 GT only pumps out 361 horses with a lower EPA gas milage rating compared to Hyundai’s 4.6 liter with 375 refined horses plus 10 year/ 100k powertrain warranty and better fuel economy - that should tell you something about Hyundai engineering. Of course there are those who need a badge showing Mercedes or BMW to boast their status, but there are many others who see what a car is really made of and the true value. I do own 2 Hyundai and both are 2002 models with over 80,000 on each - and absolutely no problems on both, so for those of you with a brain - think about that!
08/11, 11:32 PM
posted by:
Omnicient
Yeah actually Motoring 2008 (Canada) did a review of this car on the track and it was a multitude of automotive journalists and they, to my and to their own surprise, said that it was the closest thing to match the 5 Series in handling (even the reporter himself saying it was “kinda weird”)
- chasing the Infinti, Acura, Cadilac and Lexus market.
check the video of the Genesis review
http://www.motoringtv.com/singleview.php?vName=M08Ep22.flv
Even the reporters can’t believe the performance this car has.
Now whether I’d go out and buy it is another question. Peronsally, if I were to drop $40,000k on a car I doubt it’d choose a Hyundai, but I’m sure there’s a market for it.
08/12, 12:39 AM
posted by:
RTT10
cheap. bad quality. ugly. expensive. gay
10/13, 9:52 PM
posted by:
cgrh
Despite all of the negative comments, I am excited about this car. I would like to make a point about the 10yr/100,000mi warranty. I own 3 hyundais, one with 120,000 miles, 20,000 miles, and 75,000 miles I have not had to make any repairs on any of the younger two cars and I have not had a major repair (more than 200$) on the one with 120,000 miles until just last month (brakes and belts). They all run like champs, and can take heavy driving patterns for years without showing their “age” (the 120,000 mi car is only 6 years old) . So yes, Hyundai really does have superior engineering compared to similar brands (Toyota, Honda etc) and the warranty is more than a marketing gimmick.
I don’t know about most people, but I’d rather have a luxury car without a “snob stamp” that doesn’t have a high cost of ownership like BMW, Volvo, or Mercedes. A car similar to the Genesis will end up costing you 3-4x as much over its lifetime than the Genesis. Klingon grille or not, I’d rather have the Genesis.
11/05, 12:37 PM
posted by:
jackjimturkey
I really like this car. Thumbs up, Hyundai!