Hyundai is looking to move up-scale with a new luxury sub-brand, and prices for the company’s latest Azera and Genesis coupe models reflect those premium aspirations.
When Hyundai’s all-new 2012 Azera sedan hits dealerships this April, it will carry a starting price of $32,875. For those keeping count, that’s a whopping $6,605 more than the outgoing 2011 Azera.
Although those trading in an old Azera might succumb to sticker shock, those shopping for a large sedan in the near-luxury segment shouldn’t be too caught off guard by the Azera’s new price. The Azera’s two main competitors, the Buick LaCrosse and Toyota Avalon, list from $30,170 and $33,195, respectively.
Hyundai’s technology package bumps the Azera’s price by $4,000, totaling an out-the-door price of $36,875.
The Azera isn’t the only new Hyundai inline for a price hike as the Korean automaker will also add a $2,000 premium to the bottom line of the 2013 Genesis coupe. Thanks to a new face and improved drivetrain, the 2013 Genesis coupe will arrive with a base price of $25,125.
The top-spec 2013 Genesis coupe 3.8 Track model with an eight-speed automatic transmission will arrive with a sticker of $35,125, which is also an increase of $2,000.
The revised 2013 Genesis coupe will arrive in showrooms in March.
