And in one fell swoop, the Genesis has gone from being interesting to being ghey. Prada? Guess the Genesis was targeted at chicks afterall.

I hope it comes with matching handbag so if the owner is a man he can put his balls somewhere…

I think Hyundai branded this vehicle completely wrong. They should have called it the Genesis by Hyundai and or just made an entirely new division all together.

I’ve seen two Genesis sedans on the road and at night it looks like a BMW which is good but in the daytime it’s a Frankenstein car and the Hyundai symbol on the trunk isn’t helping

I haven’t been to the dealer yet but they may want to put the Genesis in a separate part of the dealership or dress the surroundings of the car better than the other Hyundai’s to differentiate it from the rest of the lineup

The Oldsmobile Aurora never had an Oldsmobile or a GM badge on it. It was still a POS but at least it fooled some idiots into thinking it was Japanese.

I doubt Hyundai set out to feminize the Genesis brand, but no normal man wants anything to do with Prada. This could be a semi-typical misreading by Asian product planners of Western brand attributes and associations.

TOF, Don’t be dissing on the Aurora. That was a good car for the money. By that I mean you could buy a used one, like a ‘97 in ‘98 for less than half it’s sticker price. I bought a ‘97 in ‘98 for $18,000. I hope this Hyundai will have that kind of resale, then it is a real bargain!

This is like putting a Royal Doulton label on your Royal Chinet.

Pointless, but where is DrMouthFilledWithCum to voice his opinion??

All these special editions with people like Prada are ridiculous anyway.

kinda reminds me of the Gucci caddy they came out with in the 80s….

mayer_ray_nagin: You don’t think Prada, Versace, Armani, Hugo Boss, Ralph Lauren, Gucci, Louis Vuitton, etc do not manufacture, and market, plenty of masculine products for straight males? Damn you’re ignorant.

I’m more impressed with Lexicon audio, but still, between Lexicon and Prada, Hyundai must be spending a fortune on these marketing arrangements. It’s the only way these companies would be willing to risk their brand equity with Hyundai.

I get it: this is for left handed man. it is a small market, bu they are not known to know much about cars. Being creative bunch, they have coins. I wonder if Nathan Lane will be driving one soon.

pzimet – Armani and Boss, yet. The rest are ghey.

…. yes.

typo

Prada, Versace, Armani, Hugo Boss, Ralph Lauren, Gucci, Louis Vuitton, etc do not manufacture for straight man. Another side of equation, that those straight man not realizing that they are very, very gay.

Now I don’t wanna start anything on here, but is there a problem if they are trying to go out for the women or… more effeminate males here? The care is sexy and the car is mildly powerful, there are only three models that are Prada certified, why not take a stab at the higher end with a fashion name?

straight men dont wear those designer names? you prob just think that because you have never seen them for sale in wal mart

this car sucks enough already

Straight men and designer names, does not roll of the tongue as easily as fags in drag. Or fags in Prada, yeah, that’s better…….

I’m still waiting for the edition that people actually buy
When does that one come out?
DrFill

damn i feel sorry for the guy whose wife demands this car and has to drive it when his car is in the shop. imagine the faces of the guys at AutoZone when they see that shyt in their parking lot…

Once again triple one fukhead shows his bias. The Aurora was not a piece of **** and was a stunning car in its day and very unique, unlike the genesis. I really don’t get why so many Americans are jacking off to this very very mundane hyundai. Its a generic Sedan that advances the art of car design not one iota! Its just such a nothing car. Seriously, there are 100 cars I would have before I had this.

**** the Genesis

Its still just a hyundai. so its still a econo box pile of ****…..

At first glance, you’re thinking “whipped cream on a hot dog,” but it looks like part of a gradual strategy to take Hyundai upscale.

so the Versace Lamborghinis, you (straight men supposedly) wouldn’t drive? prada, gucci, etc. all make stuff for straight men, as if straight men are any different than gay men anyways except on where they put their private parts where… which should be kept private anyways seeing as how they are one’s “privates”… what about david beckham for Georgio Armani? he’s straight obviously with the most beautiful wife and great looking kids. get real guys. grow up. good for hyundai.

Wow. Their are some real Hyundai haters on here. Turkey has this right. Hyundai is moving upscale. Senior management already talked about this. Looks like Kia will be their “Toyota” while Hyundai will be their “Lexus”.

Certainly, some designers do target various demographics, but stuff like Ralph Lauren, Calvin Klein, etc, are totally normal menswear like you’d find in the men’s section of Macy’s or wherever. Prada makes some totally manly stuff, too… how can you call carbon fiber glasses gay? More like f*king badarse!

As for the main subject, though… I’m more worried about Prada turning Korean, than gay. First LG phones, and now a Hyundai? Not exactly what I’d do if I were trying to maintain brand image as an upscale European brand, I’d think Nokia and BMW would be a bit more sensible.

Prada.. I know.. It’s a bit feminine.. But when all is said and done, it’s about marketing.. That’s what the whole deal is about.. It hasn’t stopped anyone at http://genesisowners.com from buying the sedan. It’s an upscale name – and that’s the bottom line…

Sal C.