BusinessWeek has an interesting interview with Hyundai executive vice-president Kim Young Il. He discusses Hyundai’s future design direction, as well as subsidiary Kia ’s future. “Our design direction for Hyundai is the river stone: a very smooth, solid, and refined surface,” he said. “The direction of Kia is a brick: solid and aggressive, with a feeling of strength.” See the rest of the interview for more discussion. To see exactly what these design directions look like, check out the Hyundai HCD-9 Talus Concept and the Kia Soul Concept.
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