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Hyundai to allow laid-off buyers to return cars

01/05/2009, 9:11 AM

By Andrew Ganz

Hyundai Motor America has launched a new program in the United States that will allow those who recently bought Hyundais but experienced an involuntary loss of income to return their recently-purchased cars and walk away from a financing obligation. Hyundai is the first automaker to offer such a program, which is designed to help recuperate the shortfalls that might arise from making car payments.

Hyundai says that the program will help compensate for the negative equity that comes from vehicle depreciation. The initiative comes on the ten-year anniversary of Hyundai’s 10 year, 100,000-mile powertrain warranty.

The automaker is only offering the program to those who have been involuntarily laid off, experienced a physical disability, lost a driver’s license as a result of a physical impairment, been transferred internationally, experienced personal bankruptcy if self-employed or in the event of an accidental death.

Hyundai says that customers must have made at least two payments on their loan or lease, be current on their payments and pay for any outstanding balance above the $7,500 benefit that results from negative equity. In essence, Hyundai will absorb up to $7,500 of the depreciation debt on a new car within the first year of ownership. The automaker says it will entrust its dealer network to calculate vehicle values.

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01/05, 10:33 AM

posted by:

planet_drive

A noble gesture which will benefit Hyundai in the long run with a growing number of loyal customers. Everyone I have met who owns a Hyundai really likes their cars and would definately buy another one when the time comes. Unfortunately the same cannot be said about GM and Ford owners.

01/05, 11:47 AM

posted by:

hangonbig3

I do not know how many “people you have met” but you need to get out there a little more. Do you have any idea how may ” loyal ” customers Gm and Ford have. Those companies are going through a bad time for a lot of reasons, many of thier own making, but please do not insult us by saying Hyundai has more “loyal ” buyers than Ford and GM.

01/05, 11:51 AM

posted by:

idrinorbarsaku

I can not believe they are doing this! that is so unbelievably amazing to be able to pull out of a cars term if you are have unforeseen financial trouble. I bet i know why gm isn’t doing this, if they do, people would return their gm cars and never go back to them! Go Hyundai!

01/05, 12:06 PM

posted by:

Payton Byrd

You know, employment insurance has been around for a long time for car loans, and given the current state of the economy I’d recommend anyone in a high-turnover industry to strongly consider it. What would be an absolute marketing coups for any car manufacturer would to be including the cost of employment insurance as an incentive when buying a car. No matter who you finance the car through, the loan would covered through the incentive. This would make people much less squeamish about replacing an aging car in this economy.

01/05, 12:13 PM

posted by:

mayer_ray_nagin

Given the uncertain future job prospects of Chrysler employees, I bet you are going to see a lot of new Hyundais parked in front of Chrysler HQ in the months to come.

01/05, 12:33 PM

posted by:

NoCones

Most definitely would be nice mayer. Although every one of em would probably get a nice long keying down the side. They don take kindly to dos types round hea!

01/05, 1:10 PM

posted by:

planet_drive

HangonBig3, your living in a dillusional world. The “big” 3 are failing left right and centre because people are sick of buying garbage that simply cannot compete with automakers from Europe and Asia. If GM made good cars, GM would not be in this problem. More and more people are refusing to buy domestic, and especially now because noone trusts the future of GM. GM has to beg for money like a pathetic homeless man. The GM brand image has become sad and pathetic. Their cars can no longer compete because they had to cut R&D costs to save money while the competition is increasing R&D which will put them light years ahead of GM in terms of quality, reliability and technology. Detroit as a city has failed miserably, and so are the cars that once gave Detroit its glory. Face facts, its game over, this money that the governement loaned is just prolonging a death thats going to happen. Its just fact and time to face reality.

01/05, 2:38 PM

posted by:

hangonbig3

Planet_drive…I just refuse to believe that on this current day there are more Americans that would choose to buy a Hyundai over the GM, Ford, or Chrysler they are currently driving. Fact is they really are not buying anything right now. But if they were they would certainly not be more Americans loyal to a brand from Korea that does not have any better reputation. I do however understand completely your pessimism. This will change, and when it does all of the naysayers will have to find something else to be pessimistic about.

01/05, 3:02 PM

posted by:

jackjimturkey

Could generate sales.
Could backfire

01/05, 3:08 PM

posted by:

ltbullitt

I hate it when people say the reason Ford and GM are who they are because of there products. Yes, bad products in the past have hurt the past, but both were a good path to quality vehicles. This current economic situation is hurting everyone….not just the big 3.

01/05, 3:10 PM

posted by:

yarddog82abn

LOL…LOL…..LOL……….

“The automaker says it will entrust its dealer network to calculate vehicle values.”

LET ME TELL ALL OF YOU SOMETHING…..
IT WILL SHOW AS A VOLUNTEER REPOSITION ON YOUR CREDIT, THEY ARE ONLY GOING TO COVER A PORTION OF YOUR DEBATE, AND YOU HAVE HAD TO FINANCE YOUR CAR WITH A PREFERRED BANK OF HYUNDAI FINANCE…

UNLESS YOU WORK AT A CAR DEALER AS A F&I MANAGER, ASM MANAGER, OR AT THE SELLS DESK MANAGER, YOU HAVE NO IDEAL OF WHAT THIS PROGRAM IS ALL ABOUT, IT’S A BIG RISK FOR HYUNDAI, GOOD FOR THE DEALERS…

01/05, 3:28 PM

posted by:

Tripleoneflipper

1115 here. You go Planet Drive, your anti-American sentiment is what I love most about you. Your right Hyundai is selling so many cars to it’s loyal customers (most of whom seem to be Indian immigrants) that they can just let people dump there cars. Why else would they do this, certainly not to try and stir up mores sales because of a bad economy.
Lets face it Planet Drive my hero, no one is selling cars right now, the difference is that the domestics are not selling due to unreliability, cars people find appalling to look at and resale values of 95% in the first year alone. Everyone else is due to the economy.
If it were up to me I would live in Japan because it has to be so much better then the trailer park I live with my Mom at.
I like the Japanese people anyway, especially the young boys with the small soft hands.

Love

1115

xoxoxoxoxoxoxoxoxoxoxox

01/05, 4:42 PM

posted by:

yarddog82abn

@ TRRIPLEONEFLIPPER, LOL……. BE CARE FULL “PLANET DRIVE” MIGHT FALL FOND OF YOU, YOU JUST DI SCRIBE HIS M.O.

01/05, 9:58 PM

posted by:

DeansterTJ

They’ll only pay $7500 of the first year’s depreciation. What the dealers will do is tell you the car lost $10-$15,000 in the first year and pocket the rest. Then they’ll resell it at 90% of sticker.

01/06, 1:15 AM

posted by:

Jax

So, this sounds like Hyundai basically paying for one of those credit insurance plans.
It made the local nightly news, so this is good publicity for Hyundai and should attract sales from some people who are unsure about their job security over the next year.
If you buy an Elantra, base model Sonata or an Accent, you don’t have to worry about losing over $7500 value in a year.

01/07, 1:29 AM

posted by:

darkwingduck

wow….how nice.

 
 
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