Last week, Hyundai asked aftermarket tuners to take a close look at its 2009 Genesis Coupe and today, the Korean automaker announced it will provide the car to Rhys Millen Racing (RMR) to turn it into a show car to be displayed at Hyundai’s booth at the annual SEMA show this November.
The car, to be dubbed Art of Speed, will feature the base 2.0-liter turbocharged engine, modified with RMR’s turbo kit, and put the added power to the rear wheels via a mega-dollar sequential transmission from Japan-based tuner HKS. Lowering the car over no-doubt bigger and wider Enkei wheels and Bridgestone Potenza RE-01 tires will be a coil-over suspension kit from Germany’s K&W. RMR will also develop a one-off wide body kit to dress up the car, which will also sport a functional hood scoop and a carbon fiber wing. The braking system will be upgraded with Brembo components.
The interior will feature Sparco seats and steering wheel, along with an eight-point roll cage and RMR carbon fiber dashboard.
With these modifications, professional drifter, stunt car driver and RMR founder Rhys Millen hopes to turn the car into one capable of entering motorsports events such as the Pikes Peak Hill Climb, Formula D drift or Redline Time Attack series.
Three other tuned Genesis Coupes will be on display at the show, along with four Genesis sedans.



07/30, 4:16 PM
posted by:
ryanpstr
Wowawewa…
07/30, 4:18 PM
posted by:
golf4me
I was wondering who would be the first to rice-out one of these. Can’t wait to see all the abortions at SEMA, that’s for sure. At least this one is a quasi-race car. Unfortunately, others will not have that excuse.
07/30, 4:26 PM
posted by:
bolex
why do all new cars look like insects.
07/30, 4:40 PM
posted by:
RaineMan
SEMA cars are not rice. A Civic with an unpainted body kit, park-bench wing, and fart-can muffler is.
07/30, 4:42 PM
posted by:
beatusmongous
Bolex, I think it’s the insects that look like all new cars.
07/30, 4:48 PM
posted by:
mayer_ray_nagin
Ford with the Verve has a way better front end design going on.
07/30, 5:01 PM
posted by:
Need4SSpeed
WTF Rhys Millen? I though he was driving the Solstice GXP? Guess not now…
07/30, 5:09 PM
posted by:
1c3d0g
The styling is perfectly executed, IMO. Now hopefully the reliability will be just as good…
07/30, 5:20 PM
posted by:
crackerhemi
if this car was a cobalt, it would be all crackered out.
07/30, 5:24 PM
posted by:
jumpoffit
Rhys got injured trying to backflip a truck and injured his back bad, they brought his GTO out of retirement and Dai is driving it for team RMR
07/30, 6:18 PM
posted by:
jonnycat
Obviously a terrible photoshop.
07/30, 6:26 PM
posted by:
t-ak-box
Sweet Headlights!
07/30, 6:51 PM
posted by:
johnnycanuck
I’ve been trying to figure out what it is with the front ends of a lot of cars these days and the Asian nameplates inparticular. The headlights on this Genesis are so typical of many recent styling attempts. It’s like designers aren’t going to be happy until someone gets the headlight surround to reach the A pillar. They’re starting to remind me of women who have had one too many facial surgeries: after so many stretches and nips and tucks they look more like skeletons with skin than women anymore. I’m not saying they should go back 30 years where you had two choices for headlights, round and rectangular, but certain parts of cars- or women- look better when they’re not trying too hard to force the issue. Actually the ‘headlights’ on women are probably one of the few parts that do look better after surgery.
07/31, 10:03 AM
posted by:
jonmiles
Nasty… now enter it in the American Le Mans series, and lets see what it can do
07/31, 1:46 PM
posted by:
sti parts
Is Hyundai trying to get Rhys to drift this? Not exactly the market I thought they’d go for.
07/31, 3:51 PM
posted by:
americancarssuck
Worst Photoshop work I’ve ever seen!!!