Hyundai’s Genesis sedan has been just the shot in the arm the Korean automaker needed, but an even stronger lineup is just around the corner, thanks to the upcoming Genesis coupe. Auto show goers have already had a chance to lay their eyes on the sleek two-door, but Hyundai will introduce the Genesis coupe to the rest of the nation during the Super Bowl on February 1st.
The Super Bowl has a long standing tradition of offering viewers the best in commercial entertainment, and it doesn’t sound like Hyundai will disappoint. Using the theme “The Epic Lap”, Hyundai intends to show the serious performance potential of the Genesis coupe.
So how is Hyundai going to do that? We’re not 100 percent sure, but we do know it involves Formula-D champion Rhys Millen, a closed race track, the music of Yo-Yo Ma and enough crazy driving to require a tire change during filming.
“The Epic Lap” will be broken into two 30-second commercials, so we imagine one spot will feature the 220 horsepower version of the Genesis coupe while the other will highlight the 306 horsepower version. Even if you don’t like football, it sounds like it will be worth it to check out the big game for Hyundai’s spots alone.



12/30, 11:15 AM
posted by:
Tripleoneflipper
This looks great, will never be in Honda/Acura territory but the D3 should start to worry. KBB is the best internet tool around, other then transgender porn.
12/30, 11:50 AM
posted by:
tripleonefive
My flipper always posts when I need him too. If you are into TG stuff so be it
Anyway I hope they dont call this the Genesis coupe In Korea its called the 240 or 380 GT Hopefully that name will stick
12/30, 11:53 AM
posted by:
Tripleoneflipper
I live in a Korean trailer park.
12/30, 11:59 AM
posted by:
howsmydriving
The Genesis coupe commercial will be as exciting to watch as Janet Jackson’s titty flash. Almost.
12/30, 12:11 PM
posted by:
yarddog82abn
WOW…. Nissan 370Z, Lexus F-Ing car, and now Hyundai… Cool, all we need is for Japanese Animation Porn to make a come back…
12/30, 12:24 PM
posted by:
tripleonefive
See just when I need him. btw Japanese Anime porn never left
12/30, 12:27 PM
posted by:
RaineMan
This car is set to revolutionize the tuner market. Turbo power, RWD, and low price. Should be stiff competition for everything from the MazdaSpeed 3 to the 370Z.
Maybe… just maybe… manufacturers like Honda and Mazda will answer back with their own RWD turbo coupes within the next 2-4 years.
12/30, 12:31 PM
posted by:
johnnycanuck
I plan on being in the john when this airs witnessing an introduction quite similar on many levels.
12/30, 12:56 PM
posted by:
hummah
I like the idea of a 2.0L turbo with rear-wheel drive… Someone should have done this years ago. Oh yeah they did- but only in Japan (Nissan Silvia.) This car should be an absolute blast to drive. I hope it’s under $25k…
12/30, 1:42 PM
posted by:
JerkStoreAssistantManager
Tripleoneflipper you crack me up!
People take things way too seriously in an environment where most anything goes and things don’t really matter one way or the other.
Feel free to offend me!
12/30, 1:54 PM
posted by:
Tripleoneflipper
So if 10,000 people buy this are they stupid like the 10,000 whom pre-order the new Camaro??
Oh wait I almost sounded like I was making some sense, never mid, the D3 suck and Acura rocks.
12/30, 1:56 PM
posted by:
tastyorange
wow.
another Asian car with a trapezoid grill and taillights that look already broken.
how exciting.
12/30, 4:15 PM
posted by:
jackjimturkey
Too bad the Pewter pirates won’t be involved.
I say the Steelers will beat the giants, 17-13.
I’m less interested in the genesis Coupe than the sedan.
12/30, 5:18 PM
posted by:
RaineMan
I am waiting on C&D’s new comparo… 370Z vs Camaro SS vs Charger R/T vs Mustang GT vs Hyundai Genesis Coupe GT.
Muscle car wars return.
12/30, 7:13 PM
posted by:
A4
i didnt know ricers watched football
12/30, 7:17 PM
posted by:
Mutant@DCX
RWD FTW EPIC LAP will be EPIC
12/30, 8:10 PM
posted by:
DrFill
Maybe by adding a 12th model to the lineup, they can show a YTY sales increase for ‘09
But then again, this is Hyundai, so……..
DrFill
12/30, 9:21 PM
posted by:
jonmiles
Hyundai and Audi are the brands of the future
12/31, 9:23 AM
posted by:
hyundaiman
SURPRISE BOYS AND GIRLS, THIS NEW GENESIS COUPE WILL BLOW THE 370Z,MUSTANG GT AND THE NEW CAMARO OUT OF THE WATER. i DROVE IT AND IT IS FAST AND HANDLE’S FANTASTIC. YOU WILL BE EATING RICE.
12/31, 12:07 PM
posted by:
jackjimturkey
jonmiles: You’re right.
hyundaiman: muscle-car nuts won’t even look at the Genesis Coupe.
I often eat rice.
12/31, 12:22 PM
posted by:
DrFill
Hyundaiman
You’ll be eating me first!
If I eat rice, it won’t be made by Hyundai
DrFill