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Hyundai wants halo car to generate buzz

06/30/2006, 9:47 AM

By admin

What do the Dodge Viper, Corvette, Pontiac Solstice, Ford GT, and Mercedes SLR all have in common? They’re all “halo cars” — vehicles that single-handedly increase interest in a brand, boosting sales of all the vehicles a company makes. Now that it has established itself as a maker of quality, practical cars, Hyundai wants a piece of the halo car pie. According to the Detroit Free Press, the automaker is considering building a performance car to create an aura of excitement for the brand and draw more customers to its showrooms. The car would be more like a Pontiac Solstice than a Dodge Viper — priced around $25,000 and targeting midrange sports cars from American and Asian automakers. Currently, the automaker is trying to decide if it should use front-wheel-drive or rear-wheel-drive, the report says. The latter would enable Hyundai to target such vehicles as the Nissan 350Z and Ford Mustang. John F. Krafcik, vice president for product development at the Korean automaker said he sees the Pontiac Solstice as one of the best examples of a successful halo car. He hopes Hyundai can emulate that success.

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06/30, 9:53 AM

posted by:

Anonymous

The only buzz that Hyundai is going to get is “Wow, Hyundai still can’t build a car as stylish or sporty as the General” and “The quality and construction still isn’t on par with the General”

Y’all need to visit your local GM dealer for a real car

06/30, 9:55 AM

posted by:

Natt

Hyundai is coming a long way and going strong. I’d be very interested to see what Hyundai will come up with.

06/30, 10:02 AM

posted by:

British_Rover

An AWD turbo charged car of about the same looks and size as the last gen tiburon would be ok.

06/30, 10:06 AM

posted by:

ss

If it looks good ppl will buy it. If it looks and goes good they will have a HUGE hit. I agree, Hyundai has come along way, i will be keeping my eye on this one

06/30, 10:17 AM

posted by:

Joe

…..It just keeps getting worse for the Big-3.

06/30, 10:26 AM

posted by:

Thing2

if we didnt’ live in a world of boring camrys and civics, then a $25,000 car would never be a halo car.
The Solstice and Sky are very nice cars for the price but are not “halo cars.” Those two are what all cars should be, appealing; something that you like to see and buy because it says something, not something that you bought because it was the right price. Is it just me or shouldn’t all cars look decent?
However, a “Halo car” is the company and designer’s complete visioin of an extroidinary car come to fruition.
Any case, i hope Hyundai makes an amazing and affordable car. We need more of these so companies get the picture.

06/30, 10:42 AM

posted by:

Adam

Well, if they are wanting something to target the sports car market, they need to do rear/all wheel drive.

I see them with 2 options.
1) RWD as a sports car, similar to the Z, ect.
2) AWD to compete with the WRX/STi/Evo.

If they go front wheel drive, they’ll just screw themselves, much like they did with the Tiburon. A Halo car (IMO) needs to be a cost be dammed vehicle, and just be built for the purpose.

-Adam

06/30, 11:20 AM

posted by:

Adam

Hyundai has come a very long way in the last few years. They have certainly build a decent reputaion of reliablity. Unfortunately for them, that rep has been built with souless cars. Keeping with the amount of car Hyundai gives you for the money (ie: Sonata) this could be very interesting. This could be a 25K car that could possibly run with around 30K crowd. I agree that FWD would be a very dumb move. RWD would be cool, but I see AWD as the most fitting. Hyundai has somewhat of a history in the WRC and I would love to see a competitor to not just the WRX, but the WRX STi for 25K. Plus, with the trends amongst yourg people (which this car will have to be marketed to) and performance cars right now, a cheap AWD turbo car would defintely sell.

06/30, 11:41 AM

posted by:

Dean

Yew ken doiiiiit …

06/30, 11:43 AM

posted by:

mike

IF you Build it, They will come… one more thing… is there anyways to ban this GM guy. He’s a freaking douche bag and has apparently never driven or owned a GM car.

06/30, 12:10 PM

posted by:

Kendall Richardson

HALO CAR?? JUST PUT THE 236HP-V6 FROM THE SONATTA in the TIBURAN and MOVE TO THEM BACK WHEELS!!!!!

06/30, 12:41 PM

posted by:

Anonymous

I drive a Silverado and I have a Cobalt Thank you very much… I drive nothing BUT GM

06/30, 12:50 PM

posted by:

Mark Fields Hairpiece

What about a Hyundai to compete with a Maybach or a Phantom at 65k? S Class competitor at 40K isn’t that how lexus got going?

06/30, 12:50 PM

posted by:

Adam

Brand loyalty is for retards. That is the reson for GM still being in business. If a company build a great car buy from them. If they don’t don’t. I am a huge fan of VW, but the MK IV sucked so when I bought a new car, I went with a Focus. I still love VWs, but I won’t buy them unless the MKV ups the quality/reliablity.

06/30, 1:07 PM

posted by:

JD

“The only buzz that Hyundai is going to get is “Wow, Hyundai still can’t build a car as stylish or sporty as the General” and “The quality and construction still isn’t on par with the General”
Y’all need to visit your local GM dealer for a real car”

Sooner or later, you learn to ignore this guy. He’s like that kid in school who sat in the back of room and would just talk and talk and talk even when no one was listening and he absolutely had nothing of merit coming out of his mouth. He’s background noise.

06/30, 1:26 PM

posted by:

Asher

Halo cars are halo cars because they are harder to get for the normal person. A $25,000 halo car is just a sports car that everyone can afford. It’s not going to boost sales anywhere.

06/30, 3:00 PM

posted by:

gsh

seriously, i thought the tiburon was supposed to be good when it came out…but it sucks! expect some half-assed sports car like the mazdaspeed 6.

06/30, 3:24 PM

posted by:

StanFord

JD (#16) – you hit it squarely on the head here..

Mr. GM is just a misguided moron looking for attention.. I’d sooner buy a used Hyundai then a new Cobalt.

06/30, 3:52 PM

posted by:

Mbftw

It’s still a Hyundai.

06/30, 4:09 PM

posted by:

Alex

I always liked the styling of the Tiburon- they make a roadster around a similar design and better drivetrain- BAM, instant success

06/30, 5:10 PM

posted by:

1c3d0g

#19: I concur. Stay far away from this crap.

06/30, 5:47 PM

posted by:

cool

more pictures please, nice car

06/30, 7:00 PM

posted by:

mblommel

Not Correct Asher… Just look at the original Ford Mustang, 240z, 1st Gen Rx7 and the Miata. All inxepensive sports cars that generated tremendous buzz and big sales. If you build a great looking, great driving, great value sportscar people will buy it in droves and you’ll get the “Halo Effect”.

07/01, 8:58 PM

posted by:

think!

#16 and other like minded GROGs that for better or worse have a hard time wrapping their minds around adult terms and grown-up concepts like “halo vehicles” Halo vehicles have nothing to do with price… Thats what the term “super-car” is for, get it? I won’t go into further detail, i’d be doing a disservice to your gene pool if i didn’t give you the chance to educate yourself.

07/06, 3:31 PM

posted by:

Don

During the recent JD Powers’ Polls, Hyundai ranked near the top in initial quality.

Make it a drop-top roadster, lightweight, mid-engined, and with a great powertrain – and I *might* consider it.

BTW, I drive a Toyota MR2 Spyder now.

08/19, 12:26 PM

posted by:

Jacob Kennedy

I’ve heard from a couple of Saturn dealerships saying that there tops leak badly and that shortages out the stereo, the fix? a baggy around the stereo- they don’t fix the leak, Hyundai, you better build a good halo car- one thats good from the start with a couple good trannys (auto and man), unlike the Mazda RX-8, with one good one, and designed in a futuristic and stylish (ergo non-ford and Toyota) with the 3.8 under the hood and at around 23k, I’ll be there.

09/03, 12:53 AM

posted by:

Adam

it’s going to be a Sonata-based coupe. Expect a 3.3L V6 RWD 230hp range (maybe supercharged option) and look very similar to the latest aston martin coupe.

if they molded the tiburon into a “halo” car, then everyone would buy one.

this whole “why did you buy a hyundai” thing is just called ignorance at this point.

09/05, 8:59 PM

posted by:

Korean Cars

i heard the Korean Halo car is comeing out in the year 2009

 
 
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