By Nat Shirley
Thursday, Sep 29th, 2011 @ 10:38 am

Move over, Volvo: General Motors is introducing an innovative new airbag system intended to provide occupants with an extra level of safety.

The biggest of the Detroit Three automakers has worked with supplier Takata over the course of three years to develop a front center airbag system that protects drivers and front passengers in far-side impact crashes where the affected occupant is on the opposite, non-struck side of the vehicle.

The front center airbag deploys from the right side of the driver’s seat and positions itself between the front-row seats near the center of the vehicle. The tethered, tubular airbag provides restraining force during passenger-side crashes when the driver is the only front occupant, while also acting as an energy absorbing cushion between driver and front passenger in both driver- and passenger-side crashes. The air bag should also provide extra protection in rollover situations.

Sound confusing? Have a look at the system in action below (more after the video).

“While no restraint technology can address all body regions or all potential injuries, the front center air bag is designed to work with the other air bags and safety belts in the vehicles to collectively deliver an even more comprehensive occupant restraint system,†said Gay Kent, GM executive director of Vehicle Safety and Crashworthiness.

For the 2013 model year, the front center air bag will be standard on all Buick Enclave models and also be fitted to GMC Acadia and Chevrolet Traverse crossovers with power seats. Look for the system to spread to other GM vehicles in the coming years.

“The front center airbag has real potential to save lives in side crashes,†said Adrian Lund, president of the insurance Institute for Highway Safety. “GM and Takata are to be commended for taking the lead in this important area.â€