Nissan has announced plans to launch its Infiniti luxury brand will launch across the European market during 2008. Launched in the US and Canada in 1989, Infiniti is currently sold across North America, Taiwan, the Middle East and Korea. “In 1999 we made the decision to re-invest heavily in the Infiniti brand, focusing on outstanding products and a premium ownership experience,” said CEO Carlos Ghosn. “That investment has made Infiniti the fastest-growing luxury brand in the US and one that is recognized globally for its blend of design, performance and luxury. We are now ready to bring this unique brand to consumers in Europe,” he said. Infiniti will be distributed through a dedicated sales network. Infiniti recently unveiled the 2007 G35 sedan, with a coupe version based on the Infiniti Coupe Concept to follow. Recently, it was announced that the GT-R would be sold as a Nissan worldwide.
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04/25, 9:01 AM
posted by:
Shut Up
It will share the same fat as Lexus. Noone will buy them. Who wants Lexus or Infiniti when you can buy a BMW, Merc or an Audi.
04/25, 9:37 AM
posted by:
jwon
Possibly. I can see the G35 coupe doing well but G35 sedan will have to be pretty frigging amazing. Perhaps a ‘07 G35 will inspire a better A5 coupe and a non-boring 335 coupe?
04/25, 11:26 AM
posted by:
Angelo
They japs will need to put better brakes, those brakes don’t do auto-bahn braking like the Bimmers do it. Hell, even VW have less brake-fade and Infiniti. Make sure those fuel-economy figures go up too! Start making diesel M35s.
04/25, 1:23 PM
posted by:
Northeasterner
I wish Infitin luck. Europe is a tough market where brand establishment is key.
04/25, 2:15 PM
posted by:
Pruce
Well, Shut Up, I’d rather have a Lexus or Infiniti than a BMW, Merc, or Audi. They’re (in my opinion) better values and they last much longer with cheaper parts to replace (if they do need replacement).
04/26, 12:35 AM
posted by:
digitalzombie
True. BMW are over price as you go up the price margin especially those M series. Shut up you’re opinion is just an opinion and you assumption is making an ass out of you and everyone else. I like BMW, Lexus, Infiniti, and Merc but for the best value right now it’s Infiniti. They don’t have the reputation yet and so they’re going to after the competition with cut throat prices. With the G35 they’re going for the BMW 5 series and I think a lot of magazines praise it albeit BMW still have the upper hand on handling.
Anyway, it doesn’t matter what you think Shut up. Cuz ultimately the consumers decide and they always win.
04/26, 7:57 AM
posted by:
Shut Up
It’s not a opinion. It’s a fact. Lexus has had a hard time selling in Europe. Infiniti which noone has even heard of will have a harder time.
04/07, 11:42 AM
posted by:
gr8estone
Let me guess, Shut Up owns a European car and hates all Japanese cars. What a shock.
Anyway, in my view, Infiniti will not take Europe by stom; however, this brand will perform better than Lexus. Why?? Infiniti stresses performance and I know for a fact that they are really working to improve the interiors of the cars, especially for the European market. Really, let’s be sensible here. Infiniti will carve a small chunk out of the European market, that’s it. To say that no one will purchase and Infiniti equal to saying that Infiniti will steal all of BMW’s sales.
Good luck to Infiniti