At the New York Auto Show, Nissan quietly announced that the GT-R would be sold as a Nissan rather than an Infiniti (as some had believed). The announcement may have been overshadowed but the launch of the 2007 Infiniti G35, but Infiniti dealers most definitely took notice. According to a report by Automotive News, the Infiniti dealers were incensed by last week’s news. They “desperately wanted the GT-R as a halo for the brand,” the report said. Some enthusiasts contend that selling the GT-R as a Nissan only makes sense historically, and will keep it out of the hands of brands snobs. On the other hand, Infiniti fans argue that such an expensive car should be sold under Nissan’s luxury brand for optimal sales. What should Nissan do?
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04/17, 3:57 PM
posted by:
Brian
the sooner its here, the sooner its in my garage nissan or infiniti.
04/17, 4:03 PM
posted by:
Will
Have to go with nissan its nissan’s balls out performance car all ways has been…
04/17, 4:15 PM
posted by:
Tommy
It’s a performance car sold as a performance car so use ‘Nissan’ all the way. Had it been luxurious then maybe it would be OK for the ‘Infiniti’ name but I think they did it right. It’s not like VW Phaeton that tried to be luxurious when that’s what VW is not know for. I think it will keep the GT-R out of status snobs garage like the article stated.
04/17, 4:41 PM
posted by:
TW
Nissan all the way.
04/17, 4:52 PM
posted by:
Liquid Rhino
It’s gotta be a Nissan…
Ghosn knows just how important the Red Badge has been for Nissan historically as well as from a product standpoint, and that’s why he made sure to make the statement himself. No one is going to argue the fact that he helped shape the new, modern face of Nissan (including business practices and product offerings), so the public would not only see his credibility, but also understands that he is great at following a plan the entire way though.
This decision was NOT made overnight, people! This is the GT-R: not only important for their sales numbers and performance claims on the showroom floor (regardless of price), but also in the race circuit, where Nissan shows it’s prowess.
04/17, 4:54 PM
posted by:
Sam
I don’t see a Chevy Corvette sold as a Cadillac. although Cadillac gets its own lesser XLR, which is more a luxurious GT, less a sports car.
04/17, 5:09 PM
posted by:
Adam Lindsay
Nissan certainly. Interesting enough, I always felt the S2K would have sold better under Acura instead of Honda. But it hasn’t seemed to matter in the long run, it sold well regardless.
04/17, 5:20 PM
posted by:
Jonas
whew!! I was expecting some arguement in here, I’m glad to see everyone has their heads on straight… The skyline is known solely on the fact that it is a performance car… It’s not a luxury cruiser… I think Nissan made the right decision…
04/17, 5:29 PM
posted by:
Anonymous
Make it get here soon, call it a lollipop if you want…
04/17, 5:29 PM
posted by:
Carlos
The Skyline GT-R has always been a Skyline (G35). It should be sold alongside all the other Skylines (G35s). Make a hardcore version of the 350Z for Nissan – that would do wonders for the Z name.
This is different from the NSX (which I think should’ve been a Honda). Like the s2000, the NSX had more in common with the non-lux type-R cars and was an embodiment of Honda ideals, not Acura. On the other hand, the GT-R is based on an entry-level luxury car with all its niceness, so it would logically be an Infiniti.
04/17, 5:46 PM
posted by:
BA
Gotta make it a Nissan GT-R…..or Both!!! Drop it 15K and call that the GT-R, and have a luxurious version at some outragous price and call it something like a G40X.
Both would sell and wouldn’t stop either group from buying either of them. When the two line up, the Nissan will win just based on wieght alone.
04/17, 6:16 PM
posted by:
Nelson
I honestly don’t care what brand it’s sold under. Initially, I enjoyed the idea of the Infiniti GT-R alongside the eixstence of a 450z. But now that it’s staying true to its roots, I’m really down with that.
#10, i’m not so sure this GT-R is based off of anything. This is the first Skyline developed independently from a sedan or another platform and stands by itself. I’m not sure it’s based off of an entry-level anything. Yes, they could jam-pack the interior with leather seats and GPS navi and load it with speakers and woofers and that fancy analog clock, but something tells me the potential buyers of this car would protest paying an extra 5k for hundreds of extra pounds.
04/17, 6:37 PM
posted by:
Adam
As I pointed out when it was announced that the Skyline would stay a Nissan:
All this means is that the Skyline can focus on being a sportscar FIRST, as sticking with what Nissan typically emphasizes. This leaves Infiniti free to make their OWN high-performace car (M45 coupe? anybody?). With Infiniti focusing on luxury, and Nissan on speed for the sake of speed, both bases are covered.
Just my $0.05 (Adjusted for fuel prices)
-Adam
04/17, 6:45 PM
posted by:
Carlos
#12, I looked it up and you’re right, this sounds like the first GT-R that isn’t a Skyline GT-R.
I think my point still stands though. The Skyline has been a midsized entry-level luxury rwd sedan and coupe for decades. There were always performance versions, and the top-level version was the GT-R (available in coupe form only). Since 1989, the GT-R has been a Skyline coupe with the ATTESA-ETS awd system added on, and an inline-six twin turbo engine.
To separate the GT-R from the Skyline is as if BMW said “our new M3 has nothing to do with the regular 3-series”, or if Porsche said “the 911 Turbo will henceforth be known as the Turbo, because it’s not a 911 anymore.” I don’t like that.
04/17, 6:49 PM
posted by:
cyberpunk3
Infiniti is only complaining because they want money.
Obviously.
Truth be told, when the Lexus LF-A comes out, along with the new NSX, and three other Japanese super cars-
They’re going to need SOMETHING.
04/17, 7:23 PM
posted by:
manny
infiniti doesnt really get to keep the money, im pretty sure it all goes back to nissan.
the only real argument for the gtr being an infiniti is that it costs like $20 grand more than anything else in the nissan lineup, but someone who isnt willing to pay that isnt a member of the target gtr market…
04/17, 8:00 PM
posted by:
Jason Parry
Infiniti R37 or R40 however big the engine is.
350Z should be the only nissan sportscar. (and it should be even cheaper than it is..)
Its higher than G, for infiniti the higher the letter the higher the car. This car is more of a flagship than the Q so R it is (and it aligns with GTR pretty well). I mean if you think of the complexity of the car, maintenance cost and possible price, infiniti price/cache is best.
04/17, 8:50 PM
posted by:
chewy
In America people are very badge conceseous, that is why the Phaeton did not sell really well. History is on Nissan’s side, but the rich might not care about the history and would not pay the 60 or 70 thousand dollars for a Nissan.
04/17, 9:02 PM
posted by:
Michael Spadaro
Infiniti already has a Skyline in the G35 coupe and sedan, which are badged as the Skyline’s in Japan. I just hope the GT-R regains the Skyline name and bears a resemblance to the G.
04/17, 9:34 PM
posted by:
who?
from the standpoint of the japanese automaking industry, it would serve them well to badge this car an infiniti. the skyline has had tons of success in Japan, as well as alot of other japanese high end cars in the low-end brand marquee. however in America, Luxiry car companies exist for the sole reason that there is a limit on how much a person will spend when a car is associated with a certain brand. The entire birth of infiniti, and acura, and lexus stems from this fact. and someone who may not know all the history of the skyline GT-R does not necessarily want to spend 70,000 on a nissan. like a corvette, if it did not have the history behind it, it would be odd to see it sitting beside the less than 10,000 aveo.
04/17, 10:00 PM
posted by:
Peter
Go with Nissan. There’s something about the name “Nissan Skyline GT-R”. Nissan is to Infinity as Toyota is to Lexus. Did they ever build a Lexus Supra Twin Turbo? Of course not!
04/17, 10:19 PM
posted by:
spelling police
I think the GT-R should be badged as an Infiniti because I don’t believe a 75,000 dollar nissan would sell as well as the 75,000 dollar Infiniti, Although a Lightweight “purist” Nissan sports car with a matching Infiniti insanely fast GT with a nice interior would be the best bet.
04/17, 10:41 PM
posted by:
Rocket Punch
GTR is Nissan, Nissan is GTR. Infiniti is something that is created for NA market.
Those people who don’t mind the NIssan GTR to badged as an Infiniti GTR, are not auto enthusiasts at all, but some general ignorant public.
04/17, 11:05 PM
posted by:
Sam
The Lincoln GT… Mercury GT…
Cadillac Corvette… Buick Corvette!
Sir welcome to Buick. Thank you for coming in. How old are you sir? 75? How about this nice Buick Corvette? No I’m sure it won’t hurt your back.
Now just sign here on this paper that states you won’t sue when you suffer spinal cord injuries…
04/17, 11:18 PM
posted by:
Zerome
This car has a lot of history. Its history was under the name NISSAN. There is no need to dilute the heritage just for marketing value.
It was always known as a NISSAN GTR before we got it so what makes the NA market speical to name it an Infiniti.
NISSAN GTR ALL THE WAY
04/18, 12:03 AM
posted by:
lars ulrich
Yes, Americans are very badge conceseous. But when you look at the new Skyline im sure the rich can appreciate it. The new Skyline is amazing.
04/18, 7:11 AM
posted by:
canut4ever
I agree that Infiniti should get a flagship sportscar based on the upcoming Nissan GTR platform. It can also be 4wheel drive with a bored out high revving 5.0 liter v-8 under the hood producing 450+hp too. It should have a distinct sheetmetal with a luxurious interior to boot. There have been rumors that the upcoming GTR prototypes was shoehorned with a V-8 so I don’t think that it will be a problem with Nissan.
04/18, 7:46 AM
posted by:
JohnnyBlazE
Thankfully my mate’s NSX-R held the Honda name. This should also be Nissan.
04/18, 11:32 AM
posted by:
David
to be honest………I know this may sound counterintuitive to business practices, but to have it badged nissan is more for history, ideals, and pride of NISSAN
I think that this is something that nissan will sacrifice profits for…………
I think its good that nissan knows when to draw the line between heritge and caring for earning profits…………
04/18, 12:21 PM
posted by:
Andrew
It was always a Nissan Skyline overseas; I don’t see any reason whatsoever to change that badge to Infiniti here just to please some highbrows up in corporate office.
Nissan forever!
04/18, 4:47 PM
posted by:
Dre
Ideally I do agree it should be badged a Nissan, however it really could matter less to me what they want to badge it, even if they wanted to badge it Datsun.
However, all the ‘enthusiast’ screaming “Nissan, Nissan!!!” will have another fit, when this car dissapears the same way the $40K+ Supra, 3000GT, RX-7 & 300ZX did a decade ago. Look at how many skyline GT-R’s exist in America now…. See them? Good. Those are exactly the people who can and will buy a Nissan for that kind of money, and last I checked Nissan/Infinity wasn’t in business for ’street cred’. The skyline name was already dropped, so was the inline 6, hell it isnt even a modified skyline anymore…..so much for heritage.
I like to see businesses succed so we can actually have MORE cars like these… make it an Infinity for your own good, either way its in my garage sooner or later.
04/18, 9:03 PM
posted by:
StanFord
Quit yer whinging Infiniti dealers…. it should definately be sold as a Nissan since it has always been. If they didn’t, it’d be like DeSoto pushing Vipers..
04/19, 1:58 PM
posted by:
JohnnyBlazE
Dre – Inline 6 dropped isn’t always a bad thing – Cosworth technology has a huge heritage behind it… Just look at the 1996 Ford Escort Cosworth that sold in the UK on ebay for the equivalent of $49,905 US just a couple of weeks ago. Non-Cosworth models sell for as little as $400 US
04/27, 8:22 AM
posted by:
The Red Racer
Well first of all, I’m definitely on the Pro-Nissan side; the Skyline’s always been a Nissan, no matter what the engine.
Speaking of which, I wish they had kept the RB26DETT (yes, I know that then we wouldn’t even BE getting a Skyline, but still, one can dream ^^)
*Shrugs* meh, even if we don’t get the RB26 in the new GT-R, I’m sure some tuner like Signal Auto will make the logical decision to drop the inline 6 into the R35(R36? not sure if you’d count the prototypes in the “R” lineup…)