At the New York Auto Show, Nissan quietly announced that the GT-R would be sold as a Nissan rather than an Infiniti (as some had believed). The announcement may have been overshadowed but the launch of the 2007 Infiniti G35, but Infiniti dealers most definitely took notice. According to a report by Automotive News, the Infiniti dealers were incensed by last week’s news. They “desperately wanted the GT-R as a halo for the brand,” the report said. Some enthusiasts contend that selling the GT-R as a Nissan only makes sense historically, and will keep it out of the hands of brands snobs. On the other hand, Infiniti fans argue that such an expensive car should be sold under Nissan’s luxury brand for optimal sales. What should Nissan do?
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