Nissan will continue to expand its Infiniti luxury brand globally to meet the world’s growing luxury car demand. Infiniti announced last year that it would launch the brand in western Europe to better compete with its German rivals, and has already seen some success in Russia.
“We expect that Infiniti will continue to experience double-digit sales increases well into the future on a worldwide basis,” Mark McNabb, Nissan North America’s marketing chief, said today.
Infiniti currently has 240 dealers in 15 countries throughout Asia, Europe and the Middle East. According to McNabb, Infiniti was represented in 43% of world luxury markets in 2006, a number he expects to climb to 93% by the end of 2008.
McNabb predicts that younger buyers will help sustain the Infiniti’s brands recent success. “We foresee a continuing transition of the buyer base in the luxury market over the next five years, a transition that presents many opportunities for Infiniti,” he said.
Along with fresh products, Infiniti will continue to focus on customer service.
