By Leftlane Staff
Tuesday, Mar 21st, 2006 @ 8:29 pm

“Brave. By design.” That’s a new tagline you’ll probably be hearing more of in the coming months, as Infiniti rolls out a new marketing campaign that focuses on design. Automotive News sat down with Infiniti lead designer Scott Fessenden and explained that the automaker 18 months ago decided design would be its strongest selling point. Fessenden said BMW stands for performance, Lexus for quality, and Mercedes for engineering. Fessenden hopes Infiniti will become synonymous with good design. The Leftlane Perspective: There’s no question Infiniti has seen a design revolution in the last few years, and they’ve made it clear they will continue to push that further. The incredibly well-recieved Infiniti G35 has been on the market for only four years, and it’s already being replaced by a new model next month. The 2007 Infiniti G37 will be even bolder, and more aggressive. We look forward to seeing what else Fessenden & Co cook up in the coming years.

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