By Drew Johnson
Monday, Aug 13th, 2007 @ 11:08 am

In an effort to better compete against its rivals from Mercedes, BMW and Audi , Nissan announced that it plans to launch its Infiniti luxury brand across Western Europe in early 2008. After its success in the U.S. and most recently in Russia, Infiniti is poised to establish its base in Europe and take on its segment-leading, rival German brands. Infiniti is currently in the process of building up its European dealer network.
But Infiniti expects a slow start in Europe, according to Autmobilwoche, especially in Germany and the UK. There will only be 12 or 14 European dealers, each of which is expect to sell 500 cars by 2013. European operations are expected to be unprofitable for the first several years as the Infiniti brand establishes itself in a very competitive luxury market. However, these projected numbers could be a bit low as Infiniti’s three distributors in Russia have sold 7,000 cars over the last year. Infiniti Europe plans to sell such models as the new G37 coupe and a new crossover based on the EX concept.

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