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Infiniti aims to triple China sales by 2023by Drew Johnson
The push will begin with a locally built version of the QX50.
Infiniti, the luxury arm of Nissan, has announced an ambitious new plan to more than triple its sales in China over the next five years. Infiniti says it will support its goal buy building more of its vehicles locally.
Infiniti's China onslaught will begin with a locally built version of its all-new QX50 small crossover. Infiniti says the new QX50 will go on sale in China by the end of 2018.
Infiniti hasn't announced what other models it will bring to China, but the company says it will steadily roll out those new products over the next five years. Infiniti currently builds two models in China in cooperation with Nissan-partner Dongfeng — the Q50L and Q70L, both of which are stretched versions of luxury sedans also sold in the United States.
Last year Infiniti's China sales jumped 16 percent to 48,408 vehicles. By 2023 Infiniti wants to sell 150,000 vehicles annually in the world's largest auto market.
Infiniti says it will also bolster its electrification efforts in China. Within seven years Infiniti wants half of the vehicles it sells in China to be electrified.
"As part of our roadmap to electrify our portfolio, we anticipate that by 2025, more than 50 percent of new Infiniti vehicles sold globally and in China will be electrified," Infiniti President Roland Krueger said, according to Automotive News. "Infiniti is pursuing localization in China for China."
Foreshadowing that shift to electrification, Infiniti is currently showing its Q Inspiration concept at next week's Beijing Motor Show.