The Dodge Challenger has been available for pre-order since December 3, but it appears that only those who ordered early will be able to get their hands on a 2008 model. Dodge has officially announced that the initial production run of 2008 Challenger SRT8s will be limited to 6,400 examples.
Earlier reports had the first production run pegged at 5,000 units. Dodge took 4,300 Challenger pre-orders on the first day they were available.
Dodge officials indicated that the initial production run of the Challenger could be as high as 10,000 units. It remains unclear if the large volume of orders influenced Dodge’s decision. Challenger production will increase to about 30,000 annual once all models come on line in 2009.
“This is unprecedented,” said Mark Mallie, Challenger Brand Manager – Dodge Marketing. “Customers were actually coming to us and pushing us, so we thought this was a good time to take pre-sale orders.”
The Challenger is available in black, silver or HEMI orange, but HEMI orange has been the most popular by far. “More than half of the orders are HEMI Orange,” Mallie said. “It’s been almost 35 years since the last Challenger, and there’s a lot of interest. There’s a lot of people anxious for it. It’s certainly an iconic muscle car.”
Since pricing was announced on Nov. 29, Dodge’s website has experienced a 23% boost in traffic, Mallie said.
The Dodge Challenger SRT8 lists for $37,995, but dealer markups are expect to push the final price well above MSRP. The first Challenger sold over the weekend at auction for $400,000.



12/05, 3:22 PM
posted by:
johnnycanuck
Ahh… let the feeding frenzy begin!
12/05, 3:31 PM
posted by:
maximus
just wait until later, then it will be cheaper…whateva
12/05, 3:36 PM
posted by:
TomF
Remember, the PT Cruiser opened hot, too.
12/05, 3:52 PM
posted by:
JedS88
05′ Mustangs average lot time was in the seconds when they first came out.
12/05, 3:52 PM
posted by:
6ix
Retro is sooooo yesterday’s news.
12/05, 3:56 PM
posted by:
bolex
awseome! cant wait to get a regular R/T.
12/05, 4:09 PM
posted by:
CA36GTP
This is about as meaningless as the Malibu outselling its estimate. With such low numbers, it is almost guaranteed to happen.
12/05, 4:15 PM
posted by:
hbcbob3
$38,000! JESUS H. CHRIST! that’s a lot to pay for a car that looks like it came out of gene shallot’s ass. for dodge’s sake i hope the production model changes some of the bulbusy nose
12/05, 4:25 PM
posted by:
TOZO
I was wondering what would happen with that. So, did most of the customers want the orange one, or what?
12/05, 4:43 PM
posted by:
mazdaman
This is good news for Dodge and Chrysler LLC. Although it’s a low volume car, it is still bringing traffic and positive attention to Dodge. This car has definitely served its purpose well.
12/05, 4:50 PM
posted by:
jackjimturkey
What’s wrong with just Orange?
They ain’t selling these to metrosexuals!
12/05, 5:10 PM
posted by:
441Zuke
HBZBOB you’re from gene shallots ass.
I don’t why now but I think this car sucks. for forty grand you can get alot of cars and It will be more then forty grand after mark ups. I think for that money you are looking at a pretty competitive field that could include mustangs new camaros and some used cars that are pretty good also.
12/05, 6:23 PM
posted by:
The Stig
People trying to relive their earlier years – nothing wrong with that.
12/05, 6:31 PM
posted by:
Madcapp
That’s a nice car, and the Camaro is a Turd.
12/05, 6:36 PM
posted by:
rms492
Now, if they could bring back the Dart! Remember the 340 Dart?
Or, how about the Daytona?
How about the Sprit Turbo?
The Coronet?
The Stealth (Mitsubishi 3000GT)?
Okay, I’m asking too much, but the Challenger is great.
Hope to drive one some day.
12/05, 6:46 PM
posted by:
TomF
They should revive the Valiant. Those were nice cars.
12/05, 6:51 PM
posted by:
jamaicandude
It looks nice, but I think it’s too pricey. But I’m biased. I want a ‘69 Charger with a modern Hemi engine swap, and refuse to look at another Dodge until I get it.
12/05, 6:58 PM
posted by:
johnnycanuck
I remember running into the back of a Valiant in my Mazda RX-3 almost 3 decades ago (gawd it sucks to admit that) and at 20mph the front end of the old rotary rocket was pretty much crumpled back to the block.
The Valiant, however, only had a slight crease in the rear bumper. True story- built like **** brickhouses they were, and just about as ugly.
12/05, 7:03 PM
posted by:
gumby
why are you guys complaining about the challenger? they are coming out with this way before the new camaro, and it’s only 40 grand for a sports car with alot of muscle, please show me a powerful modern car that is less than that with the same amount of power, please, the only other car I can think of is the vette, which starts out at 46 grand, and hey, at least the challenger is half the price of a viper, so stop complaining, 40 grand ain’t that much anymore
12/05, 7:41 PM
posted by:
deutschetouring1337
ZzZzZzZzZz
12/05, 7:53 PM
posted by:
jackjimturkey
rms492: After my toyota died, I looked at a spirit, as well as a sprint (and a colt). Bothe crappy.
How about a starion?
j-dude: I want a six-fo’, a ‘70 Chevelle SS454 or a Chevelle Malibu. Hell, I migh take a ‘65 mustang
12/05, 8:09 PM
posted by:
CA36GTP
Gumby, I’m pretty sure Camaro isn’t going to be auto-only for the Z28 or whatever the top trim is. That’s where Challenger f-f-f-fails.
12/05, 8:17 PM
posted by:
rsg
38K plus markup!? The SRT is going to have, what, 425 horsepower? I would think the Camaro V-8 model (SS, Z-28, whatever), will have at least 400 and Chevy will figure out how to get the base model out the door for (slightly)under 30K. The Camaro will probably be a few hundred pounds lighter seeing as how the Charger is 200 pounds more than the G8, which are basically their sedan counterparts. And if Cerebrus liquidates Chrysler before all these cars are made, do they get their deposits back? Just kidding, I think..
12/05, 11:23 PM
posted by:
441Zuke
well my guess is this the camaro has always been a little more then the mustang gt i say a base z28 will be $27,000 a v6 camaro for 18ish
12/05, 11:54 PM
posted by:
SS4LIFE
Well I could have for-seen this. But good for Dodge and the Challenger. For the first year heck maybe even two these are going to be selling like hot cakes. Dodge is also playing it smart by selling the SRT trim line first and getting all of their first top of the line models sold. Although I’m sorry but no 6-spd manual? C’mon really Dodge? I mean heck we already knew about this but that would stop me right there and I’d wait the Camaro to come out a year later and we know that they aren’t going to be offering a auto on their top of the line model.
12/06, 1:08 AM
posted by:
jdasch1
sold out to resell on Ebay…hummm..never saw that happen before.
12/06, 4:00 AM
posted by:
Veda
“They ain’t selling these to metrosexuals!”
I guess they appeal to the Village People then…or some redneck down south, or jjt’s family in Compton… seriously, I have no problem with looks if it’s a good car but damn that’s just one ugly piece of shiet….
12/06, 5:33 AM
posted by:
1c3d0g
In_your_opinion, little man. Obviously more people disagree with you otherwise the car wouldn’t have been sold out already.
12/06, 8:37 AM
posted by:
CA36GTP
SS4LIFE, I think the plan for the Camaro is actually to offer both 6-speed manuals and 6-speed automatics on at least the V8 models. Not sure about the V6, though I would expect at least a 6-speed automatic for that.
12/06, 10:00 AM
posted by:
jonmiles
Hopefully american manufacturers can learn from this. I don’t even see these cars as being “retro” anymore; just American cars at thier best. I hope they continue to improve, without chasing other foriegn cars.
12/06, 10:01 AM
posted by:
jonmiles
NEXT: Lincoln continental that is inspired by the badass 65′ convertable
12/06, 10:45 AM
posted by:
SS4LIFE
Lol yeah sorry CA36GTP, I left out the word “only” after auto at the end of my last sentence. Lol I guess that sorta changed the meaning of my sentence. Yeah they’ll offer I’m sure both an auto and manual for their top model. And of course an auto for their V6. They also better be 6spd autos as well. I’m sure though as the Challenger and Camaro have been out for more than a year they’ll get their drivetrain offerings together. I just can’t believe that they are only offering only autos on the first Challengers. Doesn’t matter though because they will sell.
12/06, 11:17 AM
posted by:
SwerveEarly
How pissed would you be if you just got laid off at Chrysler and their under estimating sales?
But good for Chrysberus for having a hit on their hands.
1st the Mustang, 300C and Hemi then Solstice twins, the C6 Vette, the Enclave and now the Malibu and Challenger. Who says US doesnt build desirable cars.
12/06, 11:17 AM
posted by:
CA36GTP
I like the “FUEL” label. I’m always forgetting what I’m supposed to be putting in my FUEL tank. Idiots.
I notice they didn’t take a teaser shot of the commutermatic.
12/06, 11:18 AM
posted by:
Madcapp
Hey nice car.
12/06, 11:29 AM
posted by:
2008PowerStrokeF450Lariat
for all you people who want to know what this car will be optioned with, read the below article
http://www.motortrend.com/features/auto_news/2007/112_071206_2008_dodge_challenger_srt8_first_photos
12/06, 11:35 AM
posted by:
buytheredcar
its so damn ugly
relic
12/06, 11:40 AM
posted by:
RicardoHead
Some idiot on EBay bought the right to pay 18,990 over sticker to a dealer for a Challenger. That means the fool will be forking out 60k plus tax – what a retard. He did the “buy it now thing” and was the only bid ….
http://cgi.ebay.com/ebaymotors/2008-DODGE-CHALLENGER-SRT8-ORDER-TO-SPEC-AMT-OVER-MSRP_W0QQitemZ110201856156QQihZ001QQcategoryZ6198QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
12/06, 11:50 AM
posted by:
441Zuke
in case you diden’t know where that metal cap like object is yeah that is where the fuel goes
12/06, 12:07 PM
posted by:
jackjimturkey
veda: My family has moved out of compton.
12/06, 12:26 PM
posted by:
cwwilson
lol “FUEL” As if I’m too dumb to figure out where the gas tank is.
12/06, 12:55 PM
posted by:
SwerveEarly
In other markets they will say PETRO.
12/06, 12:58 PM
posted by:
Veda
1c3d0g: sold out to who? nostalgic old beer belly dads? At that price tag only old guys or collectors will be buying it.
12/06, 1:25 PM
posted by:
Madcapp
At that price, people who have a real job will be buying it.
12/06, 1:39 PM
posted by:
Madcapp
At least its got a real name, and some meaningless mismash of letters or numbers like MKZ or CTS or C30, or some invented non-word like Alero or Bravada or Lucerne.
12/06, 1:50 PM
posted by:
driver54
425HP for $38K sounds good to me.
12/06, 2:12 PM
posted by:
jackjimturkey
Madcapp: Lucerne is in Switzerland.
12/06, 2:20 PM
posted by:
CTS DRIVER
and slk,clr,m3,m5,m6,325i,525i,8c,is-f,is350…..everybody does it madcapp not just the domestics.
12/06, 2:45 PM
posted by:
Thrith
Come on, 38k and they put a flat SRT-8 badge on a concaved spoiler. That is ridiculous – it’ll fall off at 38k miles. I like the looks, but they need to pay attention to every detail at that price.
12/06, 2:49 PM
posted by:
Madcapp
What’s wrong with a real name like Marauder (Mercury), or Dictator (Studebaker), or Fleetwood (Cadillac)?
12/06, 3:08 PM
posted by:
Blakkarr
The grill looks good. At least until you catch some bugs in it.
12/06, 3:48 PM
posted by:
e46Ne90
nice!!, all the details look like they are off of truck since it is either a box or a circle shape…how original
12/06, 3:48 PM
posted by:
LP640
i love the images but not the car
12/06, 3:58 PM
posted by:
bolex
38K aint that bad a price. how much was the GTO when it came out? at least this one looks the part. how many Mustang versions come out that top out at 50K? plus some people seem to think that its just a badge and spoiler..no, its bored out and bigger than the regular 8. what else is amazing is that no ones really seen it in real life or pictures (teasers dont count) but still willing to pay 20K over—now thats crazy!
but unless you got the cash i always see SRT’s as collector cars. thats why im still gonna wait for the regular R/T w/ 6spd. damn awesome car!
12/06, 4:21 PM
posted by:
CA36GTP
SRT is truely a laughing stock of a name. The fast but horribly flimsy and ugly Neon, the boxy and ugly Caliber, and now at least 4 models (Charger, 300, Magnum, Challenger) made with 5-speed commutermatics. Yea, awesome lineage.
12/06, 4:35 PM
posted by:
DeansterTJ
****ing junk. I love Chrysler, as ****TY as they are, because they have heart and have ballsy designs. But this ****mobile reeks of steaming dump.
12/06, 5:32 PM
posted by:
ozyran
Dig that fuel cap – definitely has that 70’s retro flair. I don’t think retro is going to pass anytime soon.
12/06, 5:37 PM
posted by:
C6Racer
Wow, deantj, how the **** do you know it’s a ****mobile if you haven’t even driven it yet? You prove yourself a moron in every single thread with every comment.
Sweet brake setup.
12/06, 6:58 PM
posted by:
CTS DRIVER
madcapp i fully agree, talking about cars is like playing bingo. trying to talk to a non enthusiast about a slr vs xlr, or a ford 500 vs fiat 500, or a bmw 6 vs a mazda 6, just confuses the hell out of them.
12/06, 6:58 PM
posted by:
gbb
Sweet, I’ll wait till the R/T version comes out to do this deal.
gbb
12/06, 7:16 PM
posted by:
F451
If I were going to be releasing photographs of what is to become a flagship for retro enthusiasts, I would sure as hell have better fit-and-finish. Take a look at the wheel picture and see how the front nose piece fits to the sheetmetal fender near the top. Take a look at the rear trunk picture, note how the lower black inset pieces, under the orange paint, are off? Whoever set this car up for PR purposes should have his or her ass fired!
12/06, 8:30 PM
posted by:
SS4LIFE
Bolex: When the GTO came out it had an MSRP of like 33k and the 04 model was the first year with the LS1 making 350hp. In 05 it got the LS2 with 400hp and a split dual exhaust. Then 06 really just had new taillamps. I saw them sticker on the lots between 35k-28k with rebates and employee discount. But if you ask me the GTO was priced at a bargain. Granted it’s a heavy Goat, and it was still a little higher priced then the Mustang GT that has 100hp less but cost 5k less. My buddy has one and loves it. Seeing that the Challenger has 425hp and is costing around 38k four year later then when the GTO first came out it’s probably about the same. cost wise that is.
12/06, 8:38 PM
posted by:
global_lightning
I’ll take mine with the SRT4 Turbo Neon engine
12/06, 11:09 PM
posted by:
CA36GTP
Global_lightning, it actually wouldn’t be a bad idea to use that engine for a base model, instead of one of Chrysler’s uninspiring V6 engines.
12/06, 11:17 PM
posted by:
DeansterTJ
Well, C6Racer, sometimes I just “know” that a car is a ****mobile. Like I “just know” your mother is a two-bit backseat ****swallowing whorebag gutterslut jonesing for a bonesing. I also “just know” that your dad is a closet homo and walking cumreceptacle. I also “know” that you’re a deviant beastialist with a record.
Anything else you little cumdumpster?
12/07, 1:51 AM
posted by:
younggun
is it truly necessary to label “FUEL” on the gas cap? i’m pretty sure i didn’t forget where it goes.
12/07, 8:14 AM
posted by:
gilby7
I’m wondering, why on the “teaser” shots where you’d think everything would be like jewelbox quality, why there’s a huge gap between the trunk and RR fender, and it doesn’t even line up! You’d think that for at least the promo shots that they’d shim that thing so it lines up. I don’t get it.
12/07, 9:47 AM
posted by:
1c3d0g
Sold out = sold out, doesn’t matter to whom. Hopefully Dodge won’t manage to screw this one up.
12/07, 1:49 PM
posted by:
lucklaster
Many on here act like their piece of **** car sells like hotcakes to all car freaks and gear heads and everyone else loves it too. And most wait for their big sister to drive them somewhere. This is a vehicle that sold out almost in one day and has a waiting list for many more. How many people were on a waiting list for their nerdmobile when it was first offered?
12/07, 2:19 PM
posted by:
CA36GTP
Yea!!!! TEN thousand muscle cars strapped with a commutermatic! GO DODGE!
12/07, 2:26 PM
posted by:
hbcbob3
haha…nice
12/07, 2:34 PM
posted by:
Madcapp
They’re gonna sell the **** out of those cars because they are cool. And if you don’t get the Challenger, why then you’re simply a dumb ass. And I don’t want to hear jack **** complaints about “retro” designs because the new retro as hell Fiat 500 just won the euro car of the year, just like the Challenger is going to win car of the year next year. STFU.
12/07, 4:08 PM
posted by:
hbcbob3
cool is a matter of opinion. dodge is going to sell a lot of challengers because there are a lot of people out there who are middle aged (not picking on the middle agers) and going through a life crisis who think this joe blow car is going to give them back their glory days. i have nothing wrong with people remenicing about their hayday. besides the looks and perhaps some of the power, this car is just a fashion plate…no more, no less.
now don’t be so mean madcapp…it might be cool to you, and that’s fine, but i’m not going to be following the line you and thousands of other yuppies are going to be drawing
12/07, 4:53 PM
posted by:
jackjimturkey
Madcapp: Motor Trend’s COTY award is now meaningless. Sure it’ll be good, but Motor Trend has nothing legitimate to say.
12/07, 9:39 PM
posted by:
stick2clutch
The baby boom generation will eat these up… this car makes perfect sense.
12/07, 10:08 PM
posted by:
Madcapp
Nah, the baby boom generation is getting old and cheap. This is a car for a young person who has a good job, not some crackhead wanna-be, or some cheap old fahrt.
12/08, 11:34 AM
posted by:
jdasch1
10000 vehicles out of a 16 million new per year market….don’t worry, they all will sell for MSRP and above. Lots will travel out of this country too.
12/08, 11:56 PM
posted by:
kayne001
I’m sorry it’s just not me, Mustang OK, Camaro OK, Challenger meh
12/09, 12:37 PM
posted by:
SS4LIFE
“Nah, the baby boom generation is getting old and cheap. This is a car for a young person who has a good job, not some crackhead wanna-be, or some cheap old fahrt.”
Actually Madcapp statistically on average the Baby Boomer generation is the wealthiest generation today. Compared to other age groups middle age and younger people 18-29. That’s also just common sense. I also bet that the average age of someone purchasing the Challenger will probably be somewhere in the mid to high 30’s or even lower 40’s. I’m also sure a lot of middle age people will also be buying this. Way more than younger people. And the younger people that will be buying this will probably be those that do have a good job, or want one just because it’s the latest car out. I also bet that the rappers will probably be buying this and throwing some 20’s or 22’s on this very quickly. Stay tuned to BET to see how many of these are going to be in their music videos. They loved the Charger, so they’ll love the Challenger.
But yeah there will be those younger cars enthusiasts that will want to buy it if they can afford it. Probably the lower priced R/T and base models.
12/09, 3:26 PM
posted by:
Madcapp
Actually if you look up Generation X on wikipedia, the current age range is 43-27. That I believe, will be the approximate age range of the Challenger buyer, give or take a few years. The fact that baby boomers have thus far been historically the wealthiest, doesn’t mean they aren’t entering the twilight of their working careers where they’ve already had their toys, and are now becoming cheap in preperation for retirement, its a natural cycle. The only reason baby boomers are currently the wealthiest is a natural factor of an increasing standard of living. Its the same way that new movies keep generating more money and bigger audiences every year. And in 20 years, you’ll be able to read all about how generation X is the wealthiest, then They’ll be replaced in time.
As far as me wasting my time watching BET, don’t hold your breath. I’m sure rappers will rent Challengers to have as props in their videos, just like they’ve been doing with supercars. Then when the cameras stop rolling, it will all be taken away just like with MC Hammer in the Geico Commercials. Life comes at you fast.
12/09, 9:54 PM
posted by:
CJC
I agree Madcapp. Also, Gen X would be the kids of baby boomers. Growing up hearing about the great cars of the “good old days” from their parents definitely puts nostalgic value for Gen X buyers.
12/10, 12:05 AM
posted by:
C6Racer
C’mon SS4LIFE, 22’s? That’s for babies. I’m expecting to see 24’s or even 26’s on these things. haha. There’s this trend going on where I live (bay area Cali) because I’ve been spotting more and more lifted 80’s cars with 26′ or bigger wheels with extremely low profile tires. Makes me wanna puke every time I see one.
12/10, 1:00 PM
posted by:
jackjimturkey
I just don’t get those giant-ass rims with those thin tires.
12/14, 6:55 PM
posted by:
dodgezilla
A new Cuda the size of a Duster with a s/c 4.7 and a 6-speed would work.Why does the Challenger weigh so much,my 1970 Challenger was only 3600# and the new one 4000#wtf.Plymouths were always quicker and faster,Max wedge and hemi s/s,Superbirds,68 hemi Cudas,Pro Stock Dusters,Cudas,Arrows.Every Top Fuel Dragster,Funny Car,and all the Top alcohol classes use a chrysler Hemi.Leaving all the also rans to fight it out in lesser classes or whining until the sanctioning body outlawed a superior vehicle built by Chrysler.We have had some mistakes,the Cricket by Plymouth comes to mind,But the Corvair or the Fiesta were pretty forgettable.The new Challenger looks great and I would trade my 2005 Mustang in tommorrow for one,but I would trade it in today for the 3000# Cuda.
Comment by dodgezilla, posted on December14 at 6:38 am
01/21, 6:13 PM
posted by:
Madcapp
The 09 R/T is the one to get…better fuel economy, 6 speed manual, less money. You can let the suckers line up for the 08 SRT version.
01/21, 6:35 PM
posted by:
hateful83
I wonder if they gave this things interior a second look before they put it out?
01/21, 6:38 PM
posted by:
CA36GTP
I agree with Madcapp. The SRT version is overpriced, and the auto-only 2008 year is just pathetic.
01/21, 7:03 PM
posted by:
Madcapp
Also, SRT models do NOT get the lifetime powertrain warranty. The R/T is a vastly wiser car.
01/22, 1:26 AM
posted by:
NinjaStorage
Why would someone pay 40k for a car that looks like my Grandma should be driving it. Give me a 2006 Corvette for 40K.
01/22, 4:23 AM
posted by:
fan
i agreee, whats wrong with the new challenger being orange? have a closer look at the time when the 1st one hit the streets, orange was quite a big deal then, and this one is supposed to be retro… plus… have a closer look at, like, the dukes of hazzard… wasnt their car orange, too? would they fit into your “scheme” of people who buy orange cars today?
01/22, 2:10 PM
posted by:
MY Si
oh i cant wait for the chicago auto show…..
01/23, 12:51 PM
posted by:
1c3d0g
LP640: I think I saw your whore mother outside Wal-Mart yesterday evening…she was begging me to plug her, which I did, all night long.
03/17, 1:35 AM
posted by:
turbobuckeye
Sharp looking ride! It would be great to see this in person at the 2008 LX & Beyond Nationals being held in Columbus, Ohio on June 14-15.
http://www.chargerforums.com/forums/showthread.php?t=56094