The brand has a minimal product range and is neither amazing nor luxurious. However, considering drive quality, vehicle value and company value/costs – the brand should stay.

Opel/Vauxhall have zero US brand image as does Cadillac in the UK- not wise moves to pursue by GM. US luxury Vs Euro Luxury, I’m afraid there is no contest.

Buick and Caddy are virtually the same market – combine the brands, then think about possible consolidation between saturn and saab.

Saturn branding for US markets, Saab for EU – Just an idea.

CHEVY- VARIETY
GMC- TRUCKS
HUMMER- HUMMERS
PONTIAC- SPORT/YOUTH
BUICK- CLASSIC LUXURY
CADILLAC- SPORT LUXURY
OPEL- EURO CAR

P.S. Would like to cut GMC becuase it shares every single model with Chevy, but it has HUGE brand loyalty!

Then they came for Oldsmobile, and I said nothing

Now they are coming for…

Where do you think GM is getting the Ecotec Engines, Turbo’s and the Direct Injection Technology. That is going to make the Solstice GXP 260hp!!!

GMC’s product line should be shifted to the Hummer brand as they are redesignd. Once thats finished, GMC should Die!

Buick should take over the Denali truck line and continue to improve its quality and styling. If that doesn’t work, kill it!

By looking at the Aura and Sky Saturn will be fine.

Pontiac needs a supercar and continued quility improvments.

Cadillac needs nothing.

Chevy just needs to start from scratch.

Hummer is making money, so GM should keep it around until it stops making money.

Cadillac is in good shape.

Selling SAAB is not a bad move but it also won’t help GM’s bottom line very much. It’s a small brand and compared with GM’s daily budget it’s not much of a drain.

Leave Saturn alone and let Opel run it as its division in the US. Even though Saturn has NEVER made a profit, Opel should be able to turn the brand around. No minivan but “sport tourer� would fit right in with the European image

Keep Pontiac as a small car sport brand in direct competition with Honda (if possible) not BMW. No minivan, no SUV.

Buick should focus, as it is, on Lexus, making mostly 4-door cars, plus the Velite and Enclave. No minivan.

Here’s the real solution:

Kill Chevy. Turn Corvette into its own brand with a baby vette (Boxter fighter), a $29,000 2+2 seat (3-series fighter), a $100,000 Blue Devil, and a $200,000 Supercar. Let GMC handle all the trucks and SUVs.

-J

They cannot afford to abandon the two ton truck market. GMC Topkicks make up a huge portion of the domestic US truck market.

They paid too much for Hummer, a brand that sells itself on name alone (ala jeep)

Saturn is disposable. Very disposable. You could rename those Chevrolet like they did when they axed GEO and nobody would be the wiser. Remember Geo?

Buick has ran its course and failed to re-establish an identity. If for some reason folks have a romantic fascination with Buick then Pontiac would get the ax, if only for continuing in GM’s history for killing off great cars in their prime. (IE Solstice)

Hummer should stay, the H3 was one of the 2005 bright spots for GM. Look at how well it sold. People pay for the “hummer” nameplate and are willing to step up to the plate for the gas prices. How do I know? I worked at a Hummer dealer, and spoke with more than a couple customers.

Saturn can’t go, if they keep it on the track they’ve set out for, it will soon be profitable again.

Chevy, Cadillac, and Pontiac aren’t going anywhere.

That leaves Saab and Buick, in a Survivor style battle. The old people brand, and the snobby, quirky swedish brand. I’d probably try and sell Saab first, since a ton of money has been dumped into Buick in the past few years. If, in a year, Buick’s sales still suck, and Saab is still on the roster, then you consider sending Buick down the Oldsmobile road. But then and only then.

GMC is really the only obvious one, in my opinion.

Saturn can stay since they seem to be gearing up for some better things.