The ads weren’t bad… but I think it’s time they got rid of the ‘that thing got a hemi?’ idiots.

I thought the ads were pretty good. However no ad for any product would convince me to buy it.

There must be a lot of people for whom a simple ad works though.

I also think they should get rid of ” the ‘that thing got a hemi?’ idiots”.

Ad’s were junk. Americans don’t want to see a heavy accented foreigner selling Chrysler’s.

Who’s Dr. Z?

“There were several major shortcomings that left consumers mostly unmoved by the ads”

Like a vehicle I wanted to drive, comes to mind.

Don’t you ruin the brand of a highly respected Business Leader like Dr. Z (he turned around Chrysler, he’s doing the same with MB) by turning him into a Mr. Magoo-like mascot? I doubt if Ghosn (per this website and others as probably the most respected CEO in the industry) or Lutz (a car guy and determiner of things “cool” in the industry) would do something like this.

Leaders who can move public markets and define industry initiatives (Chambers from Cisco, Whitacre from ATT, Immelt of GE) are not out selling as cartoon-like talking heads and IMO send a much better message to Wall Street and to their consumers.

Plus I have no idea why he claimed all these American cars are designed by top German engineering????? which I don’t think it’s true.

I was moved by the ads: I moved from the couch to the fridge then back again.

good one 8. lol

I thought the ads were funny, but then again, I know who Dr. Zetsche is. I think most people don’t know who he is, unlike the commercials that were running last year with Lee Iacocca.

adds were good for a chuckle. superior to ford’s add with the ghoul from american idol.

Substitute Dr. Z with Jessica Simpson and get her to wash the cars wearing a bikini. Best commercial ever.

bow to your arrogant German master

Well if you want to buy your cars from Hitler go right ahead and listen to Dr.Z, while you are at it try to take over Europe, enslave some Jewish people, and proclaim you are Moses that will lead the German….errr Americans out of an economic slump.

Dr. Z please teach me how to speak English.

#12 AwwwwwYeah

It was a flop because Dieter never took his clothes off. i’d pay to see him naked

Have Jessica Simpson and Lindsey Lohan have sex with each other in the back of a hemi Magnum to boost sales through the roof.

Vat are you trying to zay?

Advertising agencies get bucket loads of money to place a products’ image in our heads. Are you telling me that while showing these ads to testers, everybody understood what the freak this guy was saying? Seriously?

i never heard any radio ads here in Toronto…

the only reason i was interested in these ads is because i saw them first on lnn, other than that its a big joke, dodge is the most basic brand, nothing exciting inside in them.

What confuses me is why they’re doing this campaign only now. The merger occured years ago already.

And have seen the site? It’s unbelievably lame…
http://www.askdrz.com/

No wonder this campaign is failing.

yeah they ads were kinda ridiculous

Dr Z I would like to go down on you because you are tall, have a mustache and I heard you are hung large, plus that german accent turns me on. If you can trigger my gag reflex i will consider buying a Caliber

COMMENT: In one of the ads, Dr. Z visits a youth soccer game and shows a Chrysler minivan to a mom. Several times she opens her mouth to say something, but Dr. Z cuts her off and keeps talking (finding a JD Power trophy in a floor storage bin, among other things).

My wife watched the ad once, turned to me and said: “That’s exactly what all car people do. They don’t pay any attention to what women have to say.” Now she won’t consider Chrysler products — because Dr. Z wouldn’t let the soccer mom ask a question.

Interesting. The ads definitely do nothing for Chrsyler. Nobody knows who Dr. Z is, and nobody believes Chryslers have German DNA. They’re stupid, is what they are, and maybe they’re antagonizing women too.

#5: Well put!

TV adds get people to look at a car, but more and more people do online research when they want to buy a car. Therefore an add will build interest, but if you can’t make a car that will impress the people writing online/mag reviews you wont sell cars.

If GM really wanted to sell more they just need to buy off the companies that are writing reviews.

Dr. Z website ist gross shiess!

Dr. Z

Yooooouuuuu SSSSSSSuuuuucccccKKKKK

What are the guys at this company thinking? This guy is the most annoying spokesperson on TV. Dr. Z you suck. Your ad agency Sucks. Your campaign Sucks. Tell my why I should buy one of your cars. I turn the channel every time this junk comes on.

Dr. Z you SUCK!

Herr Doktor ist die verrückt Onkel von Joe Isuzu..

At first, I thought this guy was from the Nobel Prize or something (not Dr. Nobel, but you know). I looked him up, and there was only things about him in the Dodge/Chrysler commercials. I say ‘drop the “Dr. Z” thing’. It’s just too phony. By the way, why do they have a German/Turkish guy endorsing an American car?

I started driving Chrysler cars in 1965. And have NEVER dreven anything else. The idea that German enginering is better is bunk. I have a 1999 Dodge Dakota, and it doesnt have a Chrysler transmission. It must be a German trans. The other day the air temp. got to 109 f. And the trans started shifting funny.
I have never had a Chrysler trans do that. Moes gone

The commercials show just how arrogant they are.

And how they treat their customers.

Their customer service response to my $1,200.00 dollars I had to pay to fix the AC in a 2005 caravan was “THAT’S UNFORTUNATE”

The commercials are right on.

PAUL

New Dodge Commercial: Hey that Dodge Ram got a Hemi? No, its got a V-6 can’t afford $3.00 a gallon for a Hemi…Ha ahahaaaaaaaaaaah!

On the commercial where Dr. Z drives around a reporter and finally crashes into a wall, asking “any more questions”? Well, I have one. WHY DON’T THE AIR BAGS DEPLOY?? I’m buying a car with reliable air bags. Obviously this ain’t Chrysler!

Dr. Z get off my TV! I can’t stand these commercials any longer and won’t buy another Dodge because of my overall frustration from seeing you pitch your product. Doesn’t the agency have any of their own ideas?

I like Germans, I like Dr. Z and his German accent, I think the ads are mildly amusing, I believe German engineering is (used to be? maybe still is?) perhaps superior, but all of that has little to do with anything. I’ve never bought an American car yet in 30 years and I never intend to as long Honda and Mazda keep producing great cars.

They need to fire their agency and get the guys who came up with the “Unpimp The Auto” bit for VW.

Dr. Not-Z is what they should call him.

These ads are produced with Dr Z appearing condescending and, frankly, annoying. He’s not really pitching the product well and is not equipped to persuade the viewer to buy. His presentation becomes a distraction. Next time use a professional actor and get Dr Z out of there.

The only thing more irritating than these ads is their frequency. After pretending for several years that Daimler Benz’s acquisition of Chrysler was a “merger of equals,” Daimler Benz has embarked on a misguided campaign to rub America’s face in “superior German engineering” while promoting the fiction that the automobile is a German invention. The haughty, short-tempered, and heavily-accented lecture to an earnest American reporter who has the temerity to ask why it was a such a good idea to sell off Chrysler to Benz seals the deal. This ad campaign demonstrates contempt for American consumers and Chrysler’s proud legacy — what was this ad agency thinking????

I am offened each time one of the Dr. Z commercials air. Fortunately, I have TIVO so I can pause it then fast forward when I know it’s over.

I too, do not like a Foreigner selling American cars on TV. I wouldn’t take a Chrysler if they were given them away.

Just curious… when did they say superior German engineering? I thought they advertised that Chrysler combined the best of both American and German engineering.

the airbags DO deploy…it’s just a commercial people, not that serious…if you don’t like it, change the channel…buy American cars…don’t sweat the small stuff

It’s a commercial, and it’s kinda cute–get over it! Dr. Z–Vas you ever in Zinzinnati?

“Dr. Z?” Is that asshole truely a PHD? If not, it smacks of deceptive advertising.

I cannot stand the commercials & I change the channel whenever they come on. The most frustrating of all is the times when that same irritating Dr Z is on all the channels I switch over to. I can’t stand the fake accent either.

Too bad more people won’t give Chrysler (and American) cars a try. I think the Dodge Caravan is one of the best minivans invented – so comfortable, convenient for towing just about anything, and yet not too bad on the gas mileage. Bought one back in 1996, drove it for 9 years, then sold it. Missed its convenience and comfort so much we had to buy another one this year, even though our kids are now grown up — and I must say the driving handling and engineering features on it are better than ever!

Not surprising people don’t buy American. Why else would Chrysler need a non-American pitch man?

Brian

Hmm…..Do you suppose Chrysler and Dr. Z are attempting to appeal to the Jewish buyer?

If I were an AMERICAN auto producer, I’d never tout the superiority of “German engineering” when trying to convince people to “buy American”. The first thing that I thought when I saw the Chrysler adds is that Chrysler themselves don’t think their American made cars can compare and stand up to the superior European autos. Instead they have to convince the public to buy an American Chrysler by connecting it to German auto performance. How insulting to American autos it that!!

As a long time car guy for a competitor, I can honestly say that I thoroughly enjoy these Ads, run to see them, chuckle at the brilliant asides and talking points of a great product. The marriage of two great car companies. At first I didn’t know that Dr. Z was the real McCoy, and after finding out who he is, I enjoy them even more. They help us learn many of the fine features offered in a witty fashion. Lighten up critics! After all, re the reply to the kids about his own moustache and the “dirty cars” – “It’s a Joke”.

>As a long time car guy for a competitor
Not sure what a “car guy” means. It’s a joke alright. I’d still like to know if the so-called Dr. is truly a PHD?

Love the Dr. Z ads! Especially the tuxedo/lederhosen one. We rented a Dodge Grand Caravan last year for vacation and loved it. If I were in the market for a new car, that would be it.

Love Dr. Z, love the commercials. Yes, he really has his PhD (Doctor of engineering). I don’t understand what the uproar is about these commercials. If you don’t like them, change the channel. They’re light, funny and informative. For those who can’t understand his accent, I suggest getting the wax cleaned out of your ears. As for the superior German engineering, the commercial says “The best of American and German engineering and design.” I’ve owned Ford and GM vehicles in the past with nothing but problems, one after another. Since switching to Chrysler, I’ve not had one problem. My immediate family all owe Chrysler/Dodge products and love them!

It is very non-sensical that every comercial begins with “Dear Dr. Z” in a German accent. For those of you who are happy with the product, fine. I’m merely addressing their stupid ass ad campaign.

He looks like a retired firefighter. Talks with German arrogance. And he’s interviewed by a reporter (has anyone in the ad agency paid attention to how much reporter bashing is going on in rightwing America?). I’ve had half-a-dozen people ask “What does crashing into a wall have to do with the question ‘Are you really a doctor?’” These are bright people questioning me: lawyer, architect, dentist, medical researcher; and I’m an advertising copywriter and don’t know how to answer them!

The ads are a turn off, and Chrysler doesn’t get it. In the one where Dr Z drives around the reporter, he puts both at risk and crashes the car, and doesn’t even check to see if the reporter is really ok, blithely leaving the car. With the ad where the man in his front yard asks Dr Z a question, Dr Z comes by, disassembles the car, leaves a mess and the car disassembled, and leaves. When he is in the ad addressing the children, he isn’t funny, the ad is so busy you don’t NOTICE the cars are muddy, so even adults don’t get the joke until the fourth or fifth try. Then the kid asks if his moustache is real, and he never answers her.

Dr Z is portrayed as not just knowledgeable, but arrogant, not caring what messes he makes or leaves behind, and unconcerned about anyone else’s concerns.

Who would buy a car from a company like that?

And since the ads are so busy with so much going on visually, you miss the discount message entirely.

This series of Dr. Z commercials are classic examples of some idiot who has over-educated himself to point where he has no ability to truly connect and communicate meanifully with much of his audience. I would never buy a car from that goon’s company.

i didnt know you guys builded planes for the germens during world war 2 so now you want me to buy a car from you when people i know die to stop you by the way dr z is he a nazi

Dr. Z is the greatest !! I enjoy all the commercials ! I love the way this CEO puts himself out there for people to see. I hate reading all these criticisims. He is very good looking too! Think I have a crush on him. Wouldn’t mind having and autographed pic of him. Great advertising job Dr. Z !!

Continued….
I live in the same city as a major Jeep plant. He’s help put our city on the map again. Jeep here employs hundreds and hundreds ! BE nice to Dr. Z. Some of us can be “friendly” Americans.

Congrats Dr. Z !!

If you are so proud, why would you avoid naming the city? Get credible and check your grammar.

Continued….
I live in the same city as a major Jeep plant. He’s help put our city on the map again. Jeep here employs hundreds and hundreds ! BE nice to Dr. Z. Some of us can be “friendly” Americans.

Congrats Dr. Z !!
Comment by Julie Rosebrook, posted on August23 at 2:57 pm