Pininfarina joined the family business in 1950 and ascended to company CEO in 1961. The Turin Polytechnic graduate designed several successful production and concept cars during his time as head of Pininfarina, including the 1961 Ferrari 250 GT, 1968 Ferrari 250 P/5 and 2003 Maserati Quattroporte.
"Sergio had an extraordinary taste in design," Fabrizio Giugiaro, head of styling at Italdesign Giugiaro, told Automotive News. "We have lost a long-time great friend."
Pininfarina resigned from his CEO position in 2001 and has been battling illness for the last several years. Pininfarina is survived by his wife, Giorgia, his daughter, Lorenza, and his son, Paolo.
