By Nick Aziz
Thursday, Jan 19th, 2006 @ 7:05 pm

Users of Apple’s iTunes Music Store are 2.2 times more likely to own a Volkswagen than the typical internet user, according to a recent study by Nielsen. Audi and Subaru follow the VW brand closely, with rates of 1.8 times the norm. Nielsen also said technology magazine Wired, as well as FHM and Rolling Stone was popular among iTunes users, at 3.3, 2.5, and 2.6 times, respectively. iTunes users also prefer hard cider as their alcoholic drink of choice 2.3 times more than average. Recently, Volkswagen and BMW launched podcasting campaigns, offering downloadable audio content for digital music player owners.