Jaguar will pull its entry-level X-Type from its American model line in spring 2008, the company announced today. Sales of the X-Type in the United States will end as soon as the new XF goes on sale, which is designed to replace the aging S-Type. After March of 2008, Jaguar’s U.S. lineup will consist on the XJ sedan, XK sports car and the all-new XF.
Production of U.S.-specific models will end in December, with sales continuing until the end of the first quarter 2008, according to Jaguar North America. A Jaguar spokesperson said tough competition and the unfavorable currency situation are among the factors that led to this decision — which was discussed heavily with many North American dealers. Jaguar will continue to sell the X-Type in markets outside of North America where it remains popular, especially the diesel-powered model.
“Over the past 18 months, Jaguar has conducted a strategic review of its marketing operations, started to reposition its Brand, and redefine its role in the automotive luxury market,” the company said in a statement. “As a consequence of this process, it will cease production of the X-Type for the North American market.”
“A number of unique circumstances within the North American market environment contributed to the decision that we have taken,” the statement reads. “The North American Compact premium segment includes a much wider array of domestic and import brands than in other world markets, and the consequent fight for market share is intense.”
“The decision was taken after extensive consultation with many of our dealers.”
Earlier today, Jaguar unveiled the 2009 X-Type for Europe, which has been updated with a revised look and improved features.
The Jaguar XF was unveiled in August and goes on sale in March 2008.
10/12, 1:30 PM
posted by:
LamborghiniZ
YESSS!!!
10/12, 1:30 PM
posted by:
gtv6
Don’t really like the X-type anyway
10/12, 1:36 PM
posted by:
F3INT))AP3X
I had a bad experience in an X-type (drunk with a friend) so I for one am glad to see it off the road. It’s a commonly known fact that Jaguars have absolutely horrible electric blueprints as well, they are almost always prone to electronic failure of some kind these days.
10/12, 1:39 PM
posted by:
TOZO
Was bound to happen. And the X-Type barely sold anything last month. It was the slowest seller of the 4 Jaguars, even though it was the cheapest.
But wont the future owners who would be dumb enough to buy Jaguar also be dumb enough to keep the redesigned 2009 X-Type in The US market by any means possible?
That could happen.
10/12, 1:41 PM
posted by:
sharpie
Yep, good decision to get rid of the Ford Mondeo. It would have been a nice car if it is more reliable.
10/12, 1:46 PM
posted by:
R1GHT30U5
Ahh feels good… kinda like the pleasure one gets after taking a **** and flushing it down the toilet. Good times!
10/12, 1:56 PM
posted by:
autonut
See guys, Ford reads those postings on LLN where everybody bitched about new X. No X-Jags for you!
10/12, 2:00 PM
posted by:
LP640
Why not put it out of its misery and just end worldwide production of this Ford Mondeo in drag???
10/12, 2:01 PM
posted by:
tripleonefive
I thought they dropped it last year it should have been dropped before it came out. If Ford was serious about this car they would have made a coupe and put some more power in it. Also they would have stopped using the Contour Mondeo parts bin
Hopefully the guy from Lexus can turn Jag around also if Ford keeps them
10/12, 2:38 PM
posted by:
RicardoHead
This is one car I won’t miss because it is unnoticable anyway.
10/12, 3:04 PM
posted by:
atourya
Regarding the electronics, we’ve had to 2000+ XJ’s and they have been fine, electronically speaking.
Thank goodness they’ve given up on the X-type.
10/12, 3:40 PM
posted by:
CA36GTP
I’d be happier if the headline was “Jaguar pulls out of U.S. market”
10/12, 3:57 PM
posted by:
motorheader
Lots of stupid BS in the comments today…..
Jaguars are classy cars with a REAL heritage, no Lexus or Acura crap.
The X-type was definitely not as good as it could have been, but still a decent car.
Those who diss this car because of the Mondeo platform don’t now **** about what they are talking about. It has been one of the best driving/ drivers cars in it’s class for years. It’s driving dynamics is well above many more expensive German cars as well as any Japanese brand.
10/12, 6:24 PM
posted by:
LamborghiniZ
Deanster is right, as usual.
motorhead: The X-type has NO history or heritage you dip****! It’s a ****in Ford! Jaguar as a company has heritage, but a Lexus has better heritage than the ****in X-Type, it’s Ford ****!
10/12, 6:31 PM
posted by:
Renton
It lowered the marque and was a rebadged Ford. They were stupid.
10/13, 4:49 AM
posted by:
GBilbo070
At least they have left behind the good’ns.
10/13, 5:41 AM
posted by:
55amg
just put the ford badge back on the X type and call it the mondeo luxury package
10/13, 1:03 PM
posted by:
BLISS
I HOPE JAGUAR GET BACK ON TRACK
10/13, 6:46 PM
posted by:
swamprat
Its about time. The product planners who authorized that junk should have lost their jobs or been demoted to floor janitor.
10/13, 10:30 PM
posted by:
jackjimturkey
1115: If a guy can sell Camrys as luxury cars, he can breath life into Jaguar
10/14, 9:53 PM
posted by:
Impulsive
‘jJayC’, don’t let that waste bother you … he’s the same monkey who believes everyone should praise BMWs because he does … ****ing loser loves ugly cars and ugly women. **** him.
10/15, 7:02 AM
posted by:
Get Real
Is this the Jaguar that looked like the Taurus ???
10/15, 10:27 PM
posted by:
swamprat
This is the Jag that is a cross between a Taurus and a Focus.