With this year’s auto show season officially underway, we’ve become accustom to the steady roll out of concept vehicles. But Jaguar Land Rover has managed to top all show vehicles revealed so far this auto show season, unveiling two new sleigh designs just in time for the Christmas holiday.
Penned by 25-year-old Jaguar exterior designer Thomas Smith, the first design shows Jaguar’s modern interpretation of Santa’s classic sleigh. Rudolf and company are probably excited by the new design as it includes a shotgun seat rather than reins for nine.
Land Rover teamed with Santa Clause to design its version of the world famous sleigh, focusing on all-terrain capability. Land Rover’s design relies on a particle accelerator for its flying ability, giving Santa’s magic reindeer a well deserved night off. Land Rover says laser guided present delivery and CRS (chimney recognition software) are optional on its Christmas sleigh.
It remains to be seen which rig Jolly ol’ Saint Nicholas prefers, but keep your eyes glued to the sky on the night of December 24th to see what brand of sleigh Santa chooses.



12/18, 4:50 PM
posted by:
Cardemon04
proof that Santa keeps the cool toys for himself?
12/18, 4:52 PM
posted by:
ochy38
Well this is… completely pointless
12/18, 4:58 PM
posted by:
CarResearcher
I can’t see how Santa can get around in a Jaguar in the North Pole with no all-wheel-drive…(hint hint Jaguar!)
12/18, 5:05 PM
posted by:
JakeK66
Wait – Santa isn’t black?
12/18, 5:09 PM
posted by:
Ashes to Ashes_Dust to Dust
Well, I hope Tim Allen approved of their using his likeness?
12/18, 5:19 PM
posted by:
andy
how about the GE sleigh, kind of a C1 vette meets Corolla/washing machine
http://www.ecorazzi.com/wp-content/uploads/2009/12/santa2.jpg
12/18, 5:46 PM
posted by:
Ketzer
Does that LR version run on reindeer urine? I bet it does… or maybe reindeer “essence”.
Is Santa holding a blunt?
12/18, 6:59 PM
posted by:
reedfast
that LR one looks really cool,
@ Jake, everyone knows santa isn’t black. Santa is an Etheopian chinese russian immigrant to brazil who has also lived in australia and new zealand, and done foreign exchange in Sweeden. His ancestors have also been traced to sri lanka and argentina, with a small population of Canadian descendants surviving to this day.
12/18, 7:52 PM
posted by:
beatusmongous
So I guess Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen are out of work now? Chalk another 8 on the unemployed board. Thanks, Jaguar.
The second one actually looks really cool.
I’m glad all the other reindeer laughed at Rudolph. That little punk gets all the breaks.
12/18, 8:18 PM
posted by:
cocksterS
^^ Yup beatus, that’s 8 more jobs that have been outsourced to india.
12/18, 10:00 PM
posted by:
johnnycanuck
Well we know beef jerky is out of the question over there but how about reindeer?
12/19, 2:50 AM
posted by:
beatusmongous
Deer jerky is yummy stuff.
12/19, 8:57 PM
posted by:
asb81689
Oh, ok cool, it has the speed of a Jag, and the reliability of a Land Rover…. Santa is screwed.
12/20, 12:57 PM
posted by:
85ZingoGTR
I was thinking something more along the lines of a jet to replace the reindeer than a car.
12/20, 1:03 PM
posted by:
85ZingoGTR
I preffer the land rover version though. But they need to enclose the ****pit. It must get cold in the skies during snowstorms
12/21, 12:40 AM
posted by:
Turbo Lag
Hmmm. Must be a slow news day.
I love the ‘protective of children’ tone in this article, too.
12/21, 6:35 AM
posted by:
Nikolas Sherbakov
Santa Flash from GE
http://www.autosnewspaper.com/2009/12/19/santa-gets-brandnew-super-sleigh-interjection-to-ge/
12/21, 9:22 AM
posted by:
wakeNbake
I hear the reindeer are organizing and will unionize to keep their jobs!
12/21, 11:15 AM
posted by:
lolrax
Lol Tim Allen in the Range!